Zerodha Vs Axis Direct – Which one is better? Side-by-side Comparison

Zerodha Vs Axis Direct – Comparison

Assessing Zerodha vs Axis Direct in terms of all product-wise details which are essential for every investor we get the detailed study.  In this comparative assessment, we focused on the advantages and disadvantages of both the broker for the knowledge of investors.

Zerodha is the largest discount broker of India for providing the best online trading platform, high exposure in exchange for low brokerage, free mutual fund investment (using the platform) and a lot more.

Based on Bangalore it has 9lakhs customer base, 22 branch offices, 94 associate office, and 6 support-call & trade offices. 

The name Axis Direct is quite familiar as it is a part of the lineage of Axis Group subsidiary of Axis Bank Ltd., which provides a wide range of financial solutions.

Axis Direct is also subscribed to BSE, NSE, MCX, and MCX-SX which helps customers trade-in multiple dimensions from Equity and Derivative Trading, Currency Trading, Mutual Funds, Bonds, IPO, NCDs, etc.

Notable Features: 

Zerodha: 

1. Offers direct mutual fund investment using their portal for free. 
2. In association with IDFC, it provides 3-in-1 account facilities. 
3. The trading terminal is best among all the other market competitors.
4. It provides the best quality of customer support.
5. Facilitate free fund transfer using UPI.

Axis Direct:

1. 3-in-1 account facility is available.
2. They have a commodity trading facility.
3. The dedicated research platform.
4. NRI & Marginal trading available.
5. A minimum brokerage charge is applicable.

Zerodha Vs Axis Direct Overall Company Details: 

Comparing Zerodha vs Axis Direct based on overall customer service we derived the below-mentioned details.

Here we have compared both the brokers considering the type of organization, broker type, originated location, establishment year & name of the founder.

Comparison on Customer Ratings:

Comparing Zerodha vs Axis Direct based on Customer Ratings we get this information.

Here we can see that regarding experience & research work, Axis Direct is leading but in the remaining segments such as products, services, brokerage charges & platforms Zerodha is winning the race.

Zerodha Vs Axis Direct AOC & AMC: 

Here we have compared Zerodha vs Axis Direct based on account opening charge & account maintenance charge.

Here we can see from the below contrast that Zerodha offers free AMC on the trading account along with zero margin money criteria. Whereas, Axis Direct provides free trading AMC only. 

Zerodha Vs Axis Direct Brokerage Charge:

Contrasting Zerodha vs Axis Direct based on Brokerage Charge we get the below details. Here we can see that Axis Direct offers a percentage based brokerage charge structure.

While Zerodha has a very economical flat fee-based brokerage charge. Axis Direct charges a minimum brokerage on executed orders but there is no such minimum brokerage in Zerodha.

Comparison on Administrative Charge: 

In terms of Administrative transactional charge, we here compared Zerodha vs Axis Direct as below. We can see that both the broker share a similar charge structure.

Zerodha or Axis Direct Offers: 

Contrasting Zerodha or Axis Direct we get the below comparison on offers. We here can see that in terms of offers both Zerodha and Axis Direct are offering the same number if offers. 

Comparison on Services Offered: 

Assessing Zerodha vs Axis Direct based on their service offering we derived the below comparison.

Zerodha and Axis Direct Research & Advisory: 

Contrasting Zerodha and Axis Direct based on their research & advisory offering we received the below comparison.

Here we can see in the below table that Axis Direct offers different advisory supports, where Zerodha doesn’t provide any.

Zerodha Vs Axis Direct Margin/ Exposure/ Leverage 

Considering Zerodha vs Axis Direct based on product-wise leverage we get the below details. 

Comparison of Products: 

Assessing Zerodha vs Axis Direct based on their product offering we derived the below comparison.

We can see in this below comparison that Axis Direct offered to trade in, Mutual funds, insurance & SIP which is not assured by Zerodha. Conversely, Zerodha facilitates trading in the commodity that is not offered by Axis Direct. 

Comparison of Trading Platforms: 

Because of the trading terminal offering of Zerodha vs  Axis Direct, we compared them as below.  

Zerodha & Axis Direct Customer Support: 

Comparing customer assistance, we here have compared Zerodha & Axis Direct as below. We can see from the below chart that Zerodha doesn’t provide dedicated dealers, offline trading (as it is a discount broker). While Axis Direct doesn’t facilitate chat support. 

Comparison of Grievances: 

Both these brokers provide multiple channels to their investors to reach them so that they can support the customers in a better way. Here we compared Zerodha vs Axis Direct based on their customer complaint handling in the below table. 

Zerodha Call Back Request

Conclusion:

Finally, we can conclude that Axis Direct (full-service broker) has a huge offering for its customers just like its market reputation. But Zerodha (discount broker) offers lower charges to its customers.

Still, it should be kept in mind that individual investors should opt the broker between Zerodha and Axis Direct as per his need only.