Zerodha Vs Axis Direct – Comparison
Assessing Zerodha vs Axis Direct in terms of all product-wise details which are essential for every investor we get the detailed study. In this comparative assessment, we focused on the advantages and disadvantages of both the broker for the knowledge of investors.
Zerodha is the largest discount broker of India for providing the best online trading platform, high exposure in exchange for low brokerage, free mutual fund investment (using the platform) and a lot more.
Based on Bangalore it has 9lakhs customer base, 22 branch offices, 94 associate office, and 6 support-call & trade offices.
The name Axis Direct is quite familiar as it is a part of the lineage of Axis Group subsidiary of Axis Bank Ltd., which provides a wide range of financial solutions.
Axis Direct is also subscribed to BSE, NSE, MCX, and MCX-SX which helps customers trade-in multiple dimensions from Equity and Derivative Trading, Currency Trading, Mutual Funds, Bonds, IPO, NCDs, etc.
- Offers direct mutual fund investment using their portal for free.
- In association with IDFC, it provides 3-in-1 account facilities.
- The trading terminal is best among all the other market competitors.
- It provides the best quality of customer support.
- Facilitate free fund transfer using UPI.
- 3-in-1 account facility is available.
- They have a commodity trading facility.
- The dedicated research platform.
- NRI & Marginal trading available.
- A minimum brokerage charge is applicable.
Zerodha Vs Axis Direct Overall Company Details:
Comparing Zerodha vs Axis Direct based on overall customer service we derived the below-mentioned details.
Here we have compared both the brokers considering the type of organization, broker type, originated location, establishment year & name of the founder.
|Broker Type||Discount Broker||Full-Service Broker|
|Headquarters||Bangalore, India||Mumbai, India|
|Founder||Nithin Kamath||Arun Thukral|
Comparison on Customer Ratings:
Comparing Zerodha vs Axis Direct based on Customer Ratings we get this information.
Here we can see that regarding experience & research work, Axis Direct is leading but in the remaining segments such as products, services, brokerage charges & platforms Zerodha is winning the race.
|Customer Ratings||Zerodha||Axis Direct|
|On Experience||5.7 out of 10||6.2 out of 10|
|On Products & Services||8.5 out of 10||6.5 out of 10|
|On Brokerage Charges & Fees||9.5 out of 10||6.2 out of 10|
|On Stock Research & Advisory||4.0 out of 10||6.3 out of 10|
|On Trading Platforms||9.0 out of 10||6.3 out of 10|
|On Overall Ratings||7.4 out of 10||6.3 out of 10|
|On Star Ratings||★★★★★||★★★☆☆|
Zerodha Vs Axis Direct AOC & AMC:
Here we have compared Zerodha vs Axis Direct based on account opening charge & account maintenance charge.
Here we can see from the below contrast that Zerodha offers free AMC on the trading account along with zero margin money criteria. Whereas, Axis Direct provides free trading AMC only.
|Demat Services||Zerodha||Axis Direct|
|Depository Participant||CDSL||CDSL & NSDL|
|Charges for Account Opening||Rs.300||Rs.999|
|AMC of Demat||Rs.300 per Annum||Rs.650 per annum|
|AMC of Trading||Free||Free|
|Offline to Online||No||No|
Zerodha Vs Axis Direct Brokerage Charge:
Contrasting Zerodha vs Axis Direct based on Brokerage Charge we get the below details. Here we can see that Axis Direct offers a percentage based brokerage charge structure.
While Zerodha has a very economical flat fee-based brokerage charge. Axis Direct charges a minimum brokerage on executed orders but there is no such minimum brokerage in Zerodha.
|Brokerage Charge & Fees||Zerodha Brokerage||Axis Direct Brokerage|
|Equity Delivery Trading||Zero||0.20% – 0.60%|
|Equity Intraday Trading||Rs.20||0.03% – 0.05%|
|Commodity Options Trading||Rs.20||NA|
|Equity Futures Trading||Rs.20||0.03% – 0.05%|
|Equity Options Trading||Rs.20 per Lot||Rs.10 per lot|
|Currency Futures Trading||Rs.20||0.03% – 0.05%|
|Currency Options Trading||Rs.20 per Lot||Rs.10 per lot|
|Minimum Brokerage||Zero||Percentage of Transacton|
|Demat AMC Charges||Rs.300 per Annum||Rs.650 per Annum|
|Trading AMC Charges||Free||Free|
Comparison on Administrative Charge:
In terms of Administrative transactional charge, we here compared Zerodha vs Axis Direct as below. We can see that both the broker share a similar charge structure.
|Other Charges||Zerodha||Axis Direct|
|Transaction Charges||0.00325% of Total Turnover||0.00325% of Total Turnover|
|STT||0.0126% of Total Turnover||0.0126% of Total Turnover|
|SEBI Turnover Charges||0.0002% of Total Turnover||0.0002% of Total Turnover|
|Stamp Duty||Depends on State (very minimal)||Depends on State (very minimal)|
|GST||18% of (Brokerage + Transaction Charges)||18% of (Brokerage + Transaction Charges)|
Zerodha or Axis Direct Offers:
Contrasting Zerodha or Axis Direct we get the below comparison on offers. We here can see that in terms of offers both Zerodha and Axis Direct are offering the same number if offers.
|Free Demat Account||✖||✖|
|Free Trading Account||✖||✖|
|Discount on Brokerage||✔||✖|
|Trading Happy Hours||✖||✖|
|Flexible Brokerage Plans||✖||✔|
|1 Month Brokerage Free||✖||✖|
|Zero Brokerage for Loss Making Trades||✖||✖|
Comparison on Services Offered:
Assessing Zerodha vs Axis Direct based on their service offering we derived the below comparison.
|3 in 1 Account||✖||✔|
|Trading Exposure||Maximum 28x||Maximum 15x|
Zerodha and Axis Direct Research & Advisory:
Contrasting Zerodha and Axis Direct based on their research & advisory offering we received the below comparison.
Here we can see in the below table that Axis Direct offers different advisory supports, where Zerodha doesn’t provide any.
|Research & Advisory||Zerodha||Axis Direct|
|Fundamental Reports Services||✖||✔|
|Research Reports Services||✖||✔|
|Company Reports Services||✖||✔|
|Annual Reports Services||✖||✔|
|Company Stock Review Services||✖||✔|
|Free Stock Tips Services||✖||✖|
|IPO Reports Services||✖||✔|
|Top Picks Services||✖||✔|
|Daily Market Review Services||✖||✖|
|Monthly Reports Services||✖||✔|
|Weekly Reports Services||✖||✔|
|Offline Advisory Services||✖||✔|
|Relationship Manager Services||✖||✔|
Zerodha Vs Axis Direct Margin/ Exposure/ Leverage
Considering Zerodha vs Axis Direct based on product-wise leverage we get the below details.
|Exposure / Leverage||Zerodha Margin||Axis Direct Margin|
|Equity Delivery||Maximum 20x||Maximum 10x|
|Equity Intraday||Maximum 28x||Maximum 15x|
|Equity Futures||Maximum 15x||Maximum 12x|
|Equity Options||Maximum 8x||Maximum 12x|
|Currency Futures||Maximum 12x||Maximum 7x|
|Currency Options||Maximum 8x||Maximum 8x|
Comparison of Products:
Assessing Zerodha vs Axis Direct based on their product offering we derived the below comparison.
We can see in this below comparison that Axis Direct offered to trade in, Mutual funds, insurance & SIP which is not assured by Zerodha. Conversely, Zerodha facilitates trading in the commodity that is not offered by Axis Direct.
Comparison of Trading Platforms:
Because of the trading terminal offering of Zerodha vs Axis Direct, we compared them as below.
|Trading Platforms||Zerodha Trading |
|Axis Direct |
|Desktop Platform – Windows||✔||✔|
|Desktop Platform – Mac||✔||✔|
|Desktop Browser Platform||✔||✔|
|Mobile Site Platform||✔||✔|
|Android App Platform||✔||✔|
|iOS App Platform||✔||✔|
|Windows App Platform||✖||✖|
|Other Mobile OS Platform||✖||✖|
|Online MF Buy||✔||✔|
Zerodha & Axis Direct Customer Support:
Comparing customer assistance, we here have compared Zerodha & Axis Direct as below. We can see from the below chart that Zerodha doesn’t provide dedicated dealers, offline trading (as it is a discount broker). While Axis Direct doesn’t facilitate chat support.
|Customer Support||Zerodha||Axis Direct|
|Support Number||080-40402020||1800 210 0808|
|Toll-Free Number||✖||1800 210 0808|
Comparison of Grievances:
Both these brokers provide multiple channels to their investors to reach them so that they can support the customers in a better way. Here we compared Zerodha vs Axis Direct based on their customer complaint handling in the below table.
|Complaints (Current Year)||Zerodha||Axis Direct|
|Lodged in BSE||120||129|
|Resolved in BSE||117||115|
|Lodged in NSE||89||189|
|Resolved in NSE||85||165|
Finally, we can conclude that Axis Direct (full-service broker) has a huge offering for its customers just like its market reputation. But Zerodha (discount broker) offers lower charges to its customers.
Still, it should be kept in mind that individual investors should opt the broker between Zerodha and Axis Direct as per his need only.
Stockquantum was founded by Dharmendra Mukati in 2018. I am a Trader and Investor in the last 10 years.
I am writing here about stock broker review, broker comparison, IPO investment, Crypto currencies, technical analysis, fundamental analysis, sub brokership, mutual fund, personal finance, and our experiences.