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Zerodha Vs Axis Direct – Which one is better? Side-by-side Comparison

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Zerodha Vs Axis Direct – Comparison

Assessing Zerodha vs Axis Direct in terms of all product-wise details which are essential for every investor we get the detailed study.  In this comparative assessment, we focused on the advantages and disadvantages of both the broker for the knowledge of investors.

Zerodha is the largest discount broker of India for providing the best online trading platform, high exposure in exchange for low brokerage, free mutual fund investment (using the platform) and a lot more.

Based on Bangalore it has 9lakhs customer base, 22 branch offices, 94 associate office, and 6 support-call & trade offices. 

The name Axis Direct is quite familiar as it is a part of the lineage of Axis Group subsidiary of Axis Bank Ltd., which provides a wide range of financial solutions.

Axis Direct is also subscribed to BSE, NSE, MCX, and MCX-SX which helps customers trade-in multiple dimensions from Equity and Derivative Trading, Currency Trading, Mutual Funds, Bonds, IPO, NCDs, etc.

Notable Features: 

Zerodha: 

  1. Offers direct mutual fund investment using their portal for free. 
  2. In association with IDFC, it provides 3-in-1 account facilities. 
  3. The trading terminal is best among all the other market competitors.
  4. It provides the best quality of customer support.
  5. Facilitate free fund transfer using UPI.
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Axis Direct:

  1. 3-in-1 account facility is available.
  2. They have a commodity trading facility.
  3. The dedicated research platform.
  4. NRI & Marginal trading available.
  5. A minimum brokerage charge is applicable.
Zerodha Vs Axis Direct
Zerodha Vs Axis Direct

Zerodha Vs Axis Direct Overall Company Details: 

Comparing Zerodha vs Axis Direct based on overall customer service we derived the below-mentioned details.

Here we have compared both the brokers considering the type of organization, broker type, originated location, establishment year & name of the founder.

OverviewZerodhaAxis Direct
Company TypePrivatePrivate
Broker TypeDiscount BrokerFull-Service Broker
HeadquartersBangalore, IndiaMumbai, India
FounderNithin KamathArun Thukral
Established Year20102011

Comparison on Customer Ratings:

Comparing Zerodha vs Axis Direct based on Customer Ratings we get this information.

Here we can see that regarding experience & research work, Axis Direct is leading but in the remaining segments such as products, services, brokerage charges & platforms Zerodha is winning the race.

Customer RatingsZerodhaAxis Direct
On Experience5.7 out of 106.2 out of 10
On Products & Services8.5 out of 106.5 out of 10
On Brokerage Charges & Fees9.5 out of 106.2 out of 10
On Stock Research & Advisory4.0 out of 106.3 out of 10
On Trading Platforms9.0 out of 106.3 out of 10
On Overall Ratings7.4 out of 106.3 out of 10
On Star Ratings★★★★★★★★☆☆

Zerodha Vs Axis Direct AOC & AMC: 

Here we have compared Zerodha vs Axis Direct based on account opening charge & account maintenance charge.

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Here we can see from the below contrast that Zerodha offers free AMC on the trading account along with zero margin money criteria. Whereas, Axis Direct provides free trading AMC only. 

Demat ServicesZerodhaAxis Direct
Depository ParticipantCDSLCDSL & NSDL
Charges for Account Opening Rs.300Rs.999
AMC of DematRs.300 per AnnumRs.650 per annum
AMC of TradingFreeFree
Marginal  MoneyZeroRs.25,000
Offline to OnlineNoNo

Zerodha Vs Axis Direct Brokerage Charge:

Contrasting Zerodha vs Axis Direct based on Brokerage Charge we get the below details. Here we can see that Axis Direct offers a percentage based brokerage charge structure.

While Zerodha has a very economical flat fee-based brokerage charge. Axis Direct charges a minimum brokerage on executed orders but there is no such minimum brokerage in Zerodha.

Brokerage Charge & FeesZerodha Brokerage Axis Direct Brokerage
Equity Delivery TradingZero0.20% – 0.60%
Equity Intraday TradingRs.200.03% – 0.05%
Commodity Options TradingRs.20NA
Equity Futures TradingRs.200.03% – 0.05%
Equity Options TradingRs.20 per LotRs.10 per lot
Currency Futures TradingRs.200.03% – 0.05%
Currency Options TradingRs.20 per LotRs.10 per lot
Minimum BrokerageZeroPercentage of Transacton
Demat AMC ChargesRs.300 per AnnumRs.650 per Annum
Trading AMC ChargesFreeFree
Margin MoneyZeroRs.25,000

Comparison on Administrative Charge: 

In terms of Administrative transactional charge, we here compared Zerodha vs Axis Direct as below. We can see that both the broker share a similar charge structure.

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Other ChargesZerodhaAxis Direct
Transaction Charges0.00325% of Total Turnover0.00325% of Total Turnover
STT0.0126% of Total Turnover0.0126% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp DutyDepends on State (very minimal)Depends on State (very minimal)
GST18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)

Zerodha or Axis Direct Offers: 

Contrasting Zerodha or Axis Direct we get the below comparison on offers. We here can see that in terms of offers both Zerodha and Axis Direct are offering the same number if offers. 

OffersZerodhaAxis Direct
Free Demat Account
Free Trading Account
Discount on Brokerage
Trading Happy Hours
Flexible Brokerage Plans
1 Month Brokerage Free
Holiday Offers
Referral Offers
Zero Brokerage for Loss Making Trades

Comparison on Services Offered: 

Assessing Zerodha vs Axis Direct based on their service offering we derived the below comparison.

ServicesZerodhaAxis Direct
Demat Services
Trading Services
3 in 1 Account
Intraday Services
IPO Services
Stock Recommendations
Robo Advisory
PMS
Trading Institution
Trading ExposureMaximum 28xMaximum 15x

Zerodha and Axis Direct Research & Advisory: 

Contrasting Zerodha and Axis Direct based on their research & advisory offering we received the below comparison.

Here we can see in the below table that Axis Direct offers different advisory supports, where Zerodha doesn’t provide any.

Research & AdvisoryZerodhaAxis Direct
Fundamental Reports Services 
Research Reports Services
Company Reports Services
Annual Reports Services
Company Stock Review Services
Free Stock Tips Services
IPO Reports Services
Top Picks Services
Daily Market Review Services
Monthly Reports Services
Weekly Reports Services
Offline Advisory Services
Relationship Manager Services

Zerodha Vs Axis Direct Margin/ Exposure/ Leverage 

Considering Zerodha vs Axis Direct based on product-wise leverage we get the below details. 

Exposure / LeverageZerodha Margin Axis Direct Margin
Equity DeliveryMaximum 20xMaximum 10x
Equity IntradayMaximum 28xMaximum 15x
Equity FuturesMaximum 15xMaximum 12x
Equity OptionsMaximum 8xMaximum 12x
Currency FuturesMaximum 12xMaximum 7x
Currency OptionsMaximum 8xMaximum 8x
CommoditiesMaximum 17xNA

Comparison of Products: 

Assessing Zerodha vs Axis Direct based on their product offering we derived the below comparison.

We can see in this below comparison that Axis Direct offered to trade in, Mutual funds, insurance & SIP which is not assured by Zerodha. Conversely, Zerodha facilitates trading in the commodity that is not offered by Axis Direct. 

ProductsZerodhaAxis Direct
Equity Trading
Commodity Trading
Currency Trading
Options
Futures
Mutual Funds
Forex
Banking
SIP
Insurance

Comparison of Trading Platforms: 

Because of the trading terminal offering of Zerodha vs  Axis Direct, we compared them as below.  

Trading PlatformsZerodha Trading
Platforms
Axis Direct
Trading Platforms
Desktop Platform – Windows
Desktop Platform – Mac
Desktop Browser Platform
Mobile Site Platform
Android App Platform
iOS App Platform
Windows App Platform
Other Mobile OS Platform
Real-time Updates
Portfolio Details
Online MF Buy
News Flash
Research Reports
Easy Installation
Global Indices
Stock Tips
Personalized Advisory
Interactive Charts
Live Markets
SMS Alerts
Email Alerts
Multi-Account Management

Zerodha & Axis Direct Customer Support: 

Comparing customer assistance, we here have compared Zerodha & Axis Direct as below. We can see from the below chart that Zerodha doesn’t provide dedicated dealers, offline trading (as it is a discount broker). While Axis Direct doesn’t facilitate chat support. 

Customer SupportZerodhaAxis Direct
Dedicated Dealer
Offline Trading
Online Trading
24*7 Support
Support Number080-404020201800 210 0808
Email Support
Chat Support
Toll-Free Number1800 210 0808
BranchesZero186
Axis Direct Demat Account
Zerodha vs Axis Direct – Axis Direct Demat Account

Comparison of Grievances: 

Both these brokers provide multiple channels to their investors to reach them so that they can support the customers in a better way. Here we compared Zerodha vs Axis Direct based on their customer complaint handling in the below table. 

Complaints (Current Year)ZerodhaAxis Direct
Lodged in BSE120129
Resolved in BSE117115
Lodged in NSE89189
Resolved in NSE85165

Zerodha Call Back Request

Conclusion:

Finally, we can conclude that Axis Direct (full-service broker) has a huge offering for its customers just like its market reputation. But Zerodha (discount broker) offers lower charges to its customers.

Still, it should be kept in mind that individual investors should opt the broker between Zerodha and Axis Direct as per his need only.

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