Zerodha Vs Alice Blue – Comparison:
Comparing Zerodha vs Alice Blue in terms of all product-wise details which are essential for every investor we get the detailed study. In this comparative assessment, we focused on the advantages and disadvantages of both the broker for the knowledge of investors.
Zerodha is the largest discount broker of India for providing the best online trading platform, high exposure in exchange for low brokerage, free mutual fund investment (using the platform) and a lot more.
Based on Bangalore it has 9lakhs customer base, 22 branch offices, 94 associate office, and 6 support-call & trade offices.
Whereas, Alice Blue Online is a discount broker originated from southern India member of NSE, BSE & MCX_SX commenced business in 2017.
- Offers direct mutual fund investment using their portal for free.
- In association with IDFC, it provides 3-in-1 account facilities.
- The trading terminal is best among all the other market competitors.
- It provides the best quality of customer support.
- Facilitate free fund transfer using UPI.
- Equity Delivery Brokerage charges are free.
- Superfast and paperless account opening.
- The highest fee is INR. 20/- per trade across Equity Intraday, Future, Option, Currency, and Commodity.
- The annual maintenance fee on the DEMAT account is zero.
- ANT is a technology-oriented modern platform to trade.
Zerodha Vs Alice Blue Online Company Details:
Comparing Zerodha vs Alice Blue based on overall customer service we derived the below-mentioned details.
Here we have compared both the brokers considering the type of organization, broker type, originated location, establishment year & name of the founder.
|Overview||Zerodha||Alice Blue Online|
|Broker Category||Discount Broker||Discount Broker|
|Head Office||Bangalore, India||Bangalore, Karnataka|
|Founded By||Nithin Kamath||Sidhavelayutham M|
Zerodha Vs Alice Blue Online Customer Ratings:
Comparing Zerodha vs Alice Blue based on Customer Ratings we get this information.
Here we can see that regarding experience & research work, Alice Blue is leading but in the remaining segments such as brokerage charges & platforms, Zerodha is winning the race.
|Customer Ratings||Zerodha||Alice Blue Online|
|On Experience||5.7 out of 10||5.5 out of 10|
|On Products & Services||8.5 out of 10||8.5 out of 10|
|On Brokerage Charges & Fees||9.5 out of 10||5.6 out of 10|
|On Stock Research & Advisory||4.0 out of 10||5.8 out of 10|
|On Trading Platforms||9.0 out of 10||5.9 out of 10|
|On Overall Ratings||7.4 out of 10||6.1 out of 10|
|On Star Ratings||★★★★★||★★★☆☆|
Comparison on AOC & AMC:
Here we have compared Zerodha vs Alice Blue based on account opening charge & account maintenance charge.
Here we can see from the below contrast that both Zerodha & Alice Blue Online offer free AMC on the trading account along with zero margin money criteria.
|Demat Services||Zerodha||Alice Blue Online|
|Depository Participant||CDSL||CDSL & NSDL|
|Charges on Account Opening||Rs.300||Rs.100|
|AMC on Demat||Rs.300 per Annum||Rs.350 per Annum|
|AMC on Trading||Free||Free|
|Offline to Online||✖||✔|
Zerodha Vs Alice Blue Online Brokerage Charge:
Contrasting Zerodha vs Alice Blue based on Brokerage Charge we get the below details. Here we can see that Alice Blue offers a mixed brokerage charge structure (having a percentage based charge and flat charge both).
While Zerodha has a very economical flat fee-based brokerage charge. Alice Blue charges a minimum brokerage on executed orders but there is no such minimum brokerage in Zerodha.
|Brokerage Charge & Fees||Zerodha Brokerage||Alice Blue Online Brokerage|
|Equity Delivery Trading||Zero||0.01% or Rs.10 per executed order|
|Equity Intraday Trading||Rs.20||0.01% or Rs.10 per executed order|
|Commodity Options Trading||Rs.20||Rs.100|
|Equity Futures Trading||Rs.20||0.01% or Rs.10 per executed order|
|Equity Options Trading||Rs.20 per Lot||Rs.10 per executed order|
|Currency Futures Trading||Rs.20||Rs.10 per executed order|
|Currency Options Trading||Rs.20 per Lot||Rs.10 per executed order|
|Minimum Brokerage||Zero||Rs.10 per executed order|
|Demat AMC Charges||Rs.300 per Annum||350 per Annum|
|Trading AMC Charges||Free||Free|
Comparison on Administrative Charge:
In terms of Administrative transactional charge, we here compared Zerodha vs Alice Blue as below.
We can see that both the broker share a similar charge structure excluding transaction charge & STT criteria. In these criteria, Zerodha is expensive than Alice Blue.
|Other Charges||Zerodha||Alice Blue Online|
|Transaction Charges||0.00325% of Total Turnover||0.00260% of Total Turnover|
|STT||0.0126% of Total Turnover||0.01% of Total Turnover|
|SEBI Turnover Charges||0.0002% of Total Turnover||0.0002% of Total Turnover|
|Stamp Duty||Depends on State (very minimal)||Depends on State (very minimal)|
|GST||18% of (Brokerage + Transaction Charges)||18% of (Brokerage + Transaction Charges)|
Zerodha or Alice blue Offers:
Contrasting Zerodha or Alice Blue we get the below comparison on offers. We here can see that in terms of offers Alice Blue is offering more offers than Zerodha.
|Offers||Zerodha||Alice Blue Online|
|Free Demat Account||✖||✔|
|Free Trading Account||✖||✔|
|Discount on Brokerage||✔||✔|
|Trading Happy Hours||✖||✖|
|Flexible Brokerage Plans||✖||✖|
|1 Month Brokerage Free||✖||✖|
|Zero Brokerage for Loss Making Trades||✖||✖|
Comparison on Services Offered:
Comparing Zerodha vs Alice Blue based on their service offering we derived the below comparison:
|Services||Zerodha||Alice Blue Online|
|3 in 1 Account||✖||✖|
|Trading Exposure||Maximum 28x||Maximum 20X|
Zerodha Vs Alice Blue Online Research & Advisory:
Contrasting Zerodha vs Alice Blue based on their research & advisory offering we received the below comparison.
Here we can see in the below table that Alice Blue offers free stock tips supports, where Zerodha doesn’t provide any.
|Research & Advisory||Zerodha||Alice Blue Online|
|Fundamental Reports Services||✖||✖|
|Research Reports Services||✖||✖|
|Company Reports Services||✖||✖|
|Annual Reports Services||✖||✖|
|Company Stock Review Services||✖||✖|
|Free Stock Tips Services||✖||✔|
|IPO Reports Services||✖||✖|
|Top Picks Services||✖||✖|
|Daily Market Review Services||✖||✖|
|Monthly Reports Services||✖||✖|
|Weekly Reports Services||✖||✖|
|Offline Advisory Services||✖||✖|
|Relationship Manager Services||✖||✖|
Zerodha Vs Alice Blue Online Margin/ Exposure/ Leverage
Comparing Zerodha vs Alice Blue based on product-wise leverage we get the below details.
|Exposure / Leverage||Zerodha Margin||Alice Blue Online Margin|
|Equity Delivery||Maximum 20x||Maximum 4X|
|Equity Intraday||Maximum 28x||Maximum 20X|
|Equity Futures||Maximum 15x||Maximum 7X|
|Equity Options||Maximum 8x||Maximum 12X|
|Currency Futures||Maximum 12x||Maximum 5X|
|Currency Options||Maximum 8x||Maximum 7X|
|Commodities||Maximum 17x||Maximum 10X|
Comparison of Products:
Comparing Zerodha vs Alice Blue based on their product offering we derived the below comparison.
We can see in this below comparison that both Alice Blue & Zerodha offers almost the same products to their investors. The only difference is Alice Blue offers mutual funds and SIP products which are not offered by Zerodha.
|Products||Zerodha||Alice Blue Online|
Zerodha Vs Alice Blue Online Trading Platforms:
Because of the trading terminal offering of Zerodha vs Alice Blue, we compared them as below.
|Trading Platforms||Zerodha Trading||Alice Blue Online Trading|
|Desktop Platform – Windows||✔||✔|
|Desktop Platform – Mac||✔||✔|
|Desktop Browser Platform||✔||✔|
|Mobile Site Platform||✔||✔|
|Android App Platform||✔||✔|
|iOS App Platform||✔||✔|
|Windows App Platform||✖||✖|
|Other Mobile OS Platform||✖||✖|
|Online MF Buy||✔||✔|
Zerodha and Alice Blue Customer Support:
Comparing customer assistance, we here have compared Zerodha and Alice Blue as below.
We can see from the below chart that both Zerodha & Alice Blue don’t provide dedicated dealers, offline trading (as it is a discount broker) & toll-free number.
Apart from that Alice Blue doesn’t facilitate 24X7 support & chat support also.
|Customer Support||Zerodha||Alice Blue Online|
Comparison of Grievances:
Both these brokers provide multiple channels to their investors to reach them so that they can support the customers in a better way. Here we compared Zerodha vs Alice Blue based on their customer complaint handling in the below table.
|Complaints (Current Year)||Zerodha||Alice Blue Online|
|Lodged in BSE||120||156|
|Resolved in BSE||117||142|
|Lodged in NSE||89||189|
|Resolved in NSE||85||172|
Finally, we can conclude that Alice Blue (discount broker) has a huge offering for its customers just like its market reputation. But Zerodha (discount broker) offers lower charges to its customers.
Still, it should be kept in mind that individual investors should opt the broker between Zerodha and Alice Blue Online as per his need only.
Stockquantum was founded by Dharmendra Mukati in 2018. I am a Trader and Investor in the last 10 years.
I am writing here about stock broker review, broker comparison, IPO investment, Crypto currencies, technical analysis, fundamental analysis, sub brokership, mutual fund, personal finance, and our experiences.