Upstox Vs Profit Mart Securities – Comparison:
A table-wise comparative study and focus on the main areas with the pros and cons of Upstox vs Profitmart Securities are discussed parameter-wise. This study will help an investor in decision making, whether they want to choose Upstox or Profitmart Securities as their service provider.
Background:
Upstox is a stock broking company which provides different services in the financial sector and are popular for trading at a very low cost and at nominal charges along with the concept of a whole lot of features like paperless account opening, free equity investment, unlimited plans to trade on a fixed price and much more.
With a passion to build values within the customers and create new heights and benchmarks in the finance industry, Profitmart Securities started its operations from 2010 as a Full-Service Brokerage firm.
Upstox Vs Profit Mart Overview:
Profitmart Securities with its headquarter in Mumbai was Co-founded by Niranjan Mahajan, Nayan Bhandari, Rakesh Sonawane and Yesudasan R K.
They started with diversified products to offer to their clients, right from Equities and Commodities to Mutual Funds, Real Estates and many more.
Upstox, on the other hand, is a Discount Broker that started in the year 2009, which was founded by Raghu Kumar, Ravi Kumar, and Shrinivas Vishvanath.
An important factor of their speedy success was due to their strong backend support from notable and renowned stock traders like Ratan Tata, GVK Davis, and Capital Kalaari.
Overview | Upstox | Profitmart Securities |
Firm Type | Private | Private |
Broker Category | Discount Broker | Full-Service Broker |
Head office | Mumbai, India | Mumbai, India |
Founded By | Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath | Niranjan Mahajan, Nayan Bhandari, Rudasan R K |
Founded Year | 2009 | 2010 |
Upstox Vs Profit Mart Customer Ratings:
Customer ratings of Profitmart Securities range between 6 and 7, which shows consistency in their performance.
While on the other hand customer ratings of Upstox has a huge variation from as low as 3.0 in the case of Stock Research and Advisory and as high as 9.5 in the case of Brokerage Charges.
Despite such variations, we can notice that star ratings of both Upstox and Profitmart Securities are the same, and are rated as three.
Customer Ratings | Upstox | Profitmart Securities |
Experience | 5.3 out of 10 | 6.2 out of 10 |
Products & Services | 6.5 out of 10 | 7.0 out of 10 |
Brokerage Charges & Fees | 9.5 out of 10 | 6.8 out of 10 |
Stock Research & Advisory | 3.0 out of 10 | 7.0 out of 10 |
Trading Platforms | 6.5 out of 10 | 7.0 out of 10 |
Overall Ratings | 6.2 out of 10 | 6.8 out of 10 |
Star Ratings | ★★★☆☆ | ★★★☆☆ |
Comparison on AMC & AOC:
Coming to AMC and AOC, we can see that Upstox charges Rs.150 for opening an account, which is zero in the case of Profitmart Securities. While it is surprising to see that, for Demat AMC and Margin Money, charges of Profitmart Securities are very high as compared to Upstox.
Demat Services | Upstox | Profitmart Securities |
Depository Source | CDSL | CDSL |
Account Opening Charges | Rs.150 | Zero |
Demat AMC Charges | Rs.150 per Annum | Rs 999 One Time Fee |
Trading AMC Charges | Free | Free |
Margin Money | Zero | Minimum 10,000 |
Offline to Online | ✖ | ✔ |
Comparison on Brokerage Charge:
As Upstox is known to provide cheaper ways of trading, it is very clear from the below table, which shows that Upstox charges a very nominal fixed amount of Rs.20, whereas Profitmart Securities charges based on the percentage in most of the cases.
Brokerage Charge & Fees | Upstox Brokerage | Profitmart Securities Brokerage |
Equity Delivery Trading | Zero | 0.30% |
Equity Intraday Trading | Rs.20 | 0.01% |
Commodity Options Trading | Rs.20 | 0.01% |
Equity Futures Trading | Rs.20 | 0.01% |
Equity Options Trading | Rs.20 per lot | Rs.25 per lot |
Currency Futures Trading | Rs.20 | 0.01% |
Currency Options Trading | Rs.20 per lot | Rs.25 per lot |
Minimum Brokerage | Rs.20 | 0.01% for transaction |
Demat AMC Charges | Rs.150 per annum | Free |
Trading AMC Charges | Free | Free |
Margin Money | Zero | Minimum 10,000 |
Comparison on Administrative Charge:
In the case of Administrative Charges also, Upstox charges lesser compared to Profitmart Securities.
Other Charges | Upstox | Profitmart Securities |
Transaction Charges | 0.00275% of Total Turnover | 0.00325% of Total Turnover |
STT | 0.0126% of Total Turnover | 0.0126% of Total Turnover |
SEBI Turnover Charges | 0.0002% of Total Turnover | 0.0002% of Total Turnover |
Stamp Duty | Depends on State (very minimal) | Depends on State (very minimal) |
GST | 18% of (Brokerage + Transaction Charges) | 18% of (Brokerage + Transaction Charges) |
Comparison on Offers:
Upstox is not great in providing many offers to its customers and is just limited to two, while on the other hand, Profitmart Securities has more offers to give to its customers, compared to Upsotx.
Offers | Upstox | Profitmart Securities |
Free Demat Account Facility | ✖ | ✖ |
Free Trading Account Facility | ✔ | ✔ |
Discount on Brokerage Facility | ✔ | ✔ |
Trading Happy Hours Facility | ✖ | ✖ |
Flexible Brokerage Plans Facility | ✖ | ✔ |
1 Month Brokerage Free Facility | ✖ | ✖ |
Holiday Offers Facility | ✖ | ✔ |
Referral Offers Facility | ✖ | ✔ |
Zero Brokerage for Loss Making Trades Facility | ✖ | ✖ |
Comparison on Services Offered:
In the case of services offered, both Upstox and Profitmart Securities are more or less the same in terms of the number of services offered.
Services | Upstox | Profitmart Securities |
Demat Facility | ✔ | ✔ |
Trading Facility | ✔ | ✔ |
3 in 1 Account Facility | ✖ | ✖ |
Intraday Facility | ✔ | ✔ |
IPO Facility | ✔ | ✔ |
Stock Recommendations Facility | ✖ | ✔ |
Robo Advisory Facility | ✔ | ✖ |
PMS Facility | ✖ | ✖ |
Trading Institution Facility | ✖ | ✖ |
Trading Exposure Facility | Maximum 20x | Maximum 20x |
Upstox Vs Profit Mart Research & Advisory:
It is very important to receive regular reports and trade tips from service providers. But while looking into the below table, surprisingly, Upstox is not engaged in any kind of research and advisories for their clients.
While on the other hand, Profitmart Securities is quite active in doing such activities and provides almost all kinds of research and advisory reports and tips to its customers, except IPO reports and Top Picks.
Research & Advisory | Upstox | Profitmart Securities |
Fundamental Reports Services | ✖ | ✔ |
Research Reports Services | ✖ | ✔ |
Company Reports Services | ✖ | ✔ |
Annual Reports Services | ✖ | ✔ |
Company Stock Review Services | ✖ | ✔ |
Free Stock Tips Services | ✖ | ✔ |
IPO Reports Services | ✖ | ✖ |
Top Picks Services | ✖ | ✖ |
Daily Market Review Services | ✖ | ✔ |
Monthly Reports Services | ✖ | ✔ |
Weekly Reports Services | ✖ | ✔ |
Offline Advisory Services | ✖ | ✔ |
Relationship Manager Services | ✖ | ✔ |
Upstox Vs Profit Mart Margin/ Exposure/ Leverage
The below table shows that leverages of Upstocks are pretty higher than that of Profitmart Securities.
Exposure / Leverage | Upstox Margin | Profitmart Securities Margin |
Equity Delivery | Maximum 5x | Maximum 2X |
Equity Intraday | Maximum 20x | Maximum 6X |
Equity Futures | Maximum 7x | Maximum 3X |
Equity Options | Maximum 8x | Maximum 2X |
Currency Futures | Maximum 5x | Maximum 2X |
Currency Options | Maximum 6x | Maximum 3X |
Commodities | Maximum 7x | Maximum 2X |
Comparison on Products Offered:
If we consider product range, it is almost the same number of products available for both Upstox and Profitmart Securities and can be well noticed that not too many products available for investors to choose either from Upstox or Profitmart Securities.
In other words, investors get a very limited number of products to trade with both Upstox and Profitmart Securities.
Products | Upstox | Profitmart Securities |
Equity Trading | ✔ | ✔ |
Commodity Trading | No | ✔ |
Currency Trading | ✔ | ✔ |
Options | ✔ | ✖ |
Futures | ✔ | ✔ |
Mutual Funds | ✖ | ✔ |
Forex | ✖ | ✖ |
Banking | ✖ | ✖ |
SIP | ✖ | ✖ |
Insurance | ✖ | ✖ |
Upstox Vs Profit Mart Trading Platform:
In case of usage of technology as a trading platform, we find that Upstox is quite technically sound with the usage of modern trading platforms, while it is surprising to see that Profitmart Securities lacks the usage of technology and most of the platforms are not available with them.
Trading Platforms | Upstox | Profitmart Securities |
Desktop Platform – Windows | ✔ | ✔ |
Desktop Platform – Mac | ✔ | ✖ |
Desktop Browser Platform | ✔ | ✖ |
Mobile Site Platform | ✔ | ✖ |
Android App Platform | ✔ | ✔ |
iOS App Platform | ✔ | ✔ |
Windows App Platform | ✖ | ✔ |
Other Mobile OS Platform | ✖ | ✖ |
Real-time Updates | ✔ | ✔ |
Portfolio Details | ✔ | ✖ |
Online MF Buy | ✔ | ✖ |
News Flash | ✔ | ✖ |
Research Reports | ✔ | ✔ |
Easy Installation | ✔ | ✔ |
Global Indices | ✔ | ✖ |
Stock Tips | ✔ | ✔ |
Personalized Advisory | ✔ | ✖ |
Interactive Charts | ✔ | ✔ |
Live Markets | ✔ | ✔ |
SMS Alerts | ✔ | ✔ |
Email Alerts | ✔ | ✔ |
Multi-Account Management | ✔ | ✖ |
Comparison on Customer Support:
For a comparative study on customer support between Upstox vs Profitmart Securities, we can see that Upstox provides support only through Online Trading and Email support while Profitmart Securities has more ways to support its customers.
One thing to notice here is that Profitmart Securities also supports its customers through their physical branches located in different areas.
Customer Support | Upstox | Profitmart Securities |
Dedicated Dealer | ✖ | ✔ |
Offline Trading | ✖ | ✖ |
Online Trading | ✔ | ✔ |
24*7 Support | ✖ | ✖ |
Email Support | ✔ | ✔ |
Chat Support | ✖ | ✖ |
Toll-Free Number | ✖ | ✖ |
Branches | Zero | 16 |
Comparison of Grievance Handled:
Grievance handled or in other words, resolution handled, is one of the most vital parts in terms of customer satisfaction.
The below table shows that the resolution rate of Upstox is not too great, but probably Profitmart Securities has the most remarkable data of Zero complaints lodged in BSE along with a 100% resolution rate at NSE.
Complaints (Current Year) | Upstox | Profitmart Securities |
Lodged in BSE | 185 | 0 |
Resolved in BSE | 126 | 0 |
Lodged in NSE | 175 | 3 |
Resolved in NSE | 139 | 3 |
Conclusion:
From all the above facts and figures of various parameters of Upstox and Profitmart Securities, it can be very clearly said that each of the brokers has its pros and cons, yet maintaining a steady business with decent overall customer ratings.
Now, it is up to the investor who has to decide what product they want to trade and then accordingly chooses either Upstox or Profitmart Securities.