Upstox vs. Indiabulls Subh – Comparison
A comparative study of Upstox vs Indiabulls Venture in terms of overview and parameter-wise, in various aspects business strategies to customer experience, are discussed below for a better understanding of an investor, which in turn will help them to choose the right service provider, Upstox or Indiabulls Subh according to their actual needs and benefits.
Headquartered in Gurgaon and founded in 1999 as a financial service provider, Indiabulls Subh started their business, primarily with Housing and Consumer Finance and Wealth Management,
and emerged as the second-largest company for Housing Finance with an Rs.1.39 trillion balance sheet by 2018 with a loan disbursement of Rs.2.15 trillion.
The company later had its presence in Real Estate as well as in Pharmaceuticals.
Upstox, on the other hand, is also a stockbroking company that also provides different services in the financial sector at a very low cost and nominal charges.
Upstox Vs Indiabulls Venture Overview:
A summary of Organizational Overviews of Upstox vs Indiabulls Venture in the below table shows a clear picture that both of them are Discount Brokers,
And ratings on individual parameters of Upstox exceeds than that of Indiabulls Subh maintaining a consistent score of 4.5, except in the case of Investments Offering, where Indiabulls Subh scores 5 out of 5.
|Overall Rating||4 out of 5||4.5 out of 5|
|Brokerage Charges||3 out of 5||4.5 out of 5|
|Trading Platform||4.5 out of 5||4.5 out of 5|
|Investments Offering||5 out of 5||4 out of 5|
|Customer Service||3 out of 5||4.5 out of 5|
|Broker Type||Discount Broker||Discount Broker|
|Stock Exchanges||BSE, NSE, MCX, NCDEX||BSE, NSE, MCX|
Upstox Vs Indiabulls Venture AMC & AOC:
If we compare Upstox and Indiabulls Venture in terms of AMC & AOC, Upstox again provides facilities at a lower cost than Indiabulls Subh except Account Opening Fees for DEMAT, where Indiabulls Subh provides at free of cost.
|Account Opening Fees- Trading||500 Rupees||150 Rupees|
|AMC of Trading||Free||Free|
|Account Opening Fees- DEMAT||Free||150 Rupees|
|AMC of DEMAT||450 Rupees PA (2nd Year Onward)||150 Rupees PA (Waived for 1st year)|
Upstox Vs Indiabulls Venture Brokerage Plan:
Various Multiple Brokerage Plans are available with both Upstox and Indiabulls Subh.
|Plan Types||Indiabulls Ventures Brokerage||Upstox Brokerage|
|Multiple Brokerage Plans||✔||✔|
|Monthly Brokerage Plans||✖||✖|
|Yearly Brokerage Plans||✖||✖|
Comparison on Brokerage Charge:
If we do Upstox vs Indiabulls Subh assessment in terms of Brokerage Charge, it can be noticed that most of the charges are charged at flat rates by Upstox wherein Indiabulls Subh charges more in few cases and included in trades in other cases.
|Plan Name||Unlimited trading plan||Max 20 Rupees Per Order Trading Plan|
|Equity Delivery||1000 Rupees||Free|
|Equity Intraday||Include in Delivery||0.01% or 20 Rupees whichever is lower|
|Equity Futures||1000 Rupees||Flat Fee 20 Rupees|
|Equity Options||Include in Derivatives||Flat Fee 20 Rupees|
|Currency Futures||Include in Derivatives||Flat Fee 20 Rupees|
|Currency Options||Include in Derivatives||Flat Fee 20 Rupees|
|Commodity Trading||NA||Flat Fee 20 Rupees|
|Hidden Charges||Info Not Available||Info Not Available|
|Funding||Info Not Available||Info Not Available|
|Call & Trade Charges||15 Rupees per executed order||20 Rupees Per Executable Order|
Comparison on Transaction Charge:
For Transaction Charges, both Upstox and Indiabulls Subh are almost the same and are just a mix and match with very nominal variations.
|Equity Delivery||325 Rupees Per Cr||325 Rupees Per Cr|
|Equity Intraday||325 Rupees Per Cr||325 Rupees Per Cr|
|Equity Futures||250 Rupees Per Cr||210 Rupees Per Cr|
|Equity Options||5500 Rupees Per Cr||5500 Rupees Per Cr|
|Currency Futures||120 Rupees Per Cr||150 Rupees Per Cr|
|Currency Options||4500 Rupees Per Cr||6000 Rupees Per Cr|
|Commodity||Non-Agri: 300 Rupees Per Cr |
Agri: 250 Rupees Per Cr
|Non-Agri: 360 Rupees Per Cr |
Agri: 275 Rupees Per Cr
Comparison on Account Feature:
Upstox and Indiabulls Subh, both have similar Account Features except Upstox provides an additional feature of Algo Trading and Indiabulls Subh has Margin Trading Funding available with them.
|3 in 1 Account Service||✖||✖|
|Algo Trading Service||✖||✔|
|SMS Alerts Service||✔||✔|
|Online Demo Service||✖||✔|
|Online Portfolio Service||✔||✔|
|Margin Trading Funding Service||✔||✖|
|Combined Ledger for Equity and |
|Intraday Square-off Time Service||3:15 PM||3:15 PM|
|NRI Trading Service||✔||✔|
|Other Service||Mobile Application: |
Power Indiabulls Mobile
Upstox Vs Indiabulls Venture Trading Terminal:
Indiabulls Subh is technologically well equipped with all Trading Terminals available. Upstox on the other hand only lacks in the Desktop version of the Mac operating system.
|Desktop Trading Platform||Power Indiabulls||DartStock /|
Nest Trader /
|Desktop Platform (Windows)||✔||✔|
|Desktop Platform (Mac)||✔||✖|
|Web Trading Platform||✔||✔|
|Web Trading Detail||shubhtrade.indiabulls.com||pro.upstox.com|
|Mobile Trading App||Indiabulls Shubh||Upstox|
|Android Mobile App||✔||✔|
|iPhone Mobile App (IOS)||✔||✔|
|Android Tablet App||✔||✔|
|iPad App (IOS)||✔||✔|
|Trading Software Charges||Info Not Available||Free|
Comparison on Product Offering:
In the case of Product Offering, Indiabulls Subh has more product range to offer to its customers as compared to Upstox.
|Equity Cash and F&O Service||✔||✔|
|Currency Deravitives Service||✔||✔|
|Online IPO Application Service||✖||✖|
|Mutual Funds Service||✔||✔|
|Bond / NCD Service||✔||✖|
|MF SIP Investment Service||✔||✖|
|Equity SIP Investment Service||✖||✖|
|PMS Service Service||✖||✖|
|Other Investment Service||NIL||NIL|
Upstox Vs Indiabulls Venture Margin/Levarage
Leverage is again a mix and match and same for both Upstox and Indiabulls Subh.
|Particulars||Indiabulls Ventures Margin||Upstox Margin|
|Equity Delivery Leverage||No Information Available||Leverage Not available for Equity Delivery.|
|Equity Intraday Leverage||Maximum 10x or 10% considering Variable & ELM.||Maximum 10x or 10% considering Variable & ELM.|
|Futures Leverage||1x implies real SPAN + Disclosure.||1x implies real SPAN + Disclosure.|
|Options Leverage||1x implies real SPAN + Disclosure in Sell & Superior Leverage in Purchase.||1x implies real SPAN + Disclosure in Sell & Superior Leverage in Purchase.|
|Equity CO Leverage||Maximum 10x or 10% considering Variable & ELM, no further leverage for Cover Order.||Maximum 10x or 10% considering Variable & ELM, no further leverage for Cover Order.|
|Futures CO Leverage||1x implies real SPAN + Disclosure leverage, No further Leverage for Futures Cover Order.||1x implies real SPAN + Disclosure leverage, No further Leverage for Futures Cover Order.|
|Options CO Leverage||1x implies real SPAN + Disclosure leverage (Sell) or Superior Leverage (Purchase), No further Leverage for Options Cover Order.||1x implies real SPAN + Disclosure leverage (Sell) or Superior Leverage (Purchase), No further Leverage for Options Cover Order.|
|Commodity Leverage||1x implies real SPAN + Disclosure in Sell & Superior Leverage in Purchase.||1x implies real SPAN + Disclosure in Sell & Superior Leverage in Purchase.|
Comparison on Customer Support:
For customer support, Upstox provides various means of support to their customers, while in the case of Indiabulls Subh not much information available except few.
|24/7 Customer Service||✖||✖|
|Onine Live Chat||✖||✔|
|Toll Free Number||✖||✖|
|Customer Care Number||Info Not Available||+91 22 6130 9999|
|Account Opening Process||Info Not Available||Online/Paperless|
|Customer Support Email||Info Not Available||[email protected]|
|Knowledge Center/Education||Info Not Available||upstox.com/help-center|
|Head Office Address||Info Not Available||Upstox Corporate Office|
Sunshine Tower,30th Floor,
Senapati Bapat Marg,
Mumbai – 400 013
|Website||Info Not Available||upstox.com|
Comparison of DEMAT Account Feature:
In the case of DEMAT Account Features, both Upstox and Indiabulls Subh are pretty close to each other with not many variations and are a mix and match of their charges.
|Demat Account Annual Maintenance Charges(AMC)||Holdings up to 50,000 Rupees – Nil|
Holdings between 50,001 Rupees to 2,00,000 Rupees – 100 Rupees
|150 Rupees pa|
|Transaction Charges on Debit (Per ISIN)||0.02% of transaction value or 20 Rupees whichever is higher + 5.50 Rupees (CDSL Charges)||13 Rupees + 5.50 Rupees CDSL charges|
|DEMAT||5 Rupees per certificate (Min 50 Rupees per request)||20 Rupees + 50 Rupees courier charges|
|REMAT||35 Rupees for every hundred securities||100 Rupees for every hundred securities or 25 Rupees per certificate (whichever is higher)|
|Pledge Creation||0.02% of transaction value or 35 Rupees whichever is higher||0.02% of the transaction value (Min 50 Rupees) + CDSL charges|
|Pledge Creation Confirmation||0.02% of transaction value or 35 Rupees whichever is higher||0.02% of the transaction value (Min 50 Rupees) + CDSL charges|
|Pledge Closure||0.02% of transaction value or 35 Rupees whichever is higher||0.02% of the transaction value (Min 50 Rupees) + CDSL charges|
|Pledge Closure Confirmation||0.02% of transaction value or 35 Rupees whichever is higher||0.02% of the transaction value (Min 50 Rupees) + CDSL charges|
|Pledge Invocation||0.02% of transaction value or 35 Rupees whichever is higher||0.05% of the transaction value (Min 50 Rupees)|
|Failed Instruction Charges||Nil||50 Rupees|
Both Upstox vs Indiabulls Venture Subh have various product ranges with pros and cons on each product they deal with. At the same time, they also have a good number of happy customer base and both are successful in their line of business.
Whether to choose Upstox or Indiabulls Subh, it all depends on the investor’s choice and exact need for what product they want to trade.
Stockquantum was founded by Dharmendra Mukati in 2018. I am a Trader and Investor in the last 10 years.
I am writing here about stock broker review, broker comparison, IPO investment, Crypto currencies, technical analysis, fundamental analysis, sub brokership, mutual fund, personal finance, and our experiences.