Upstox vs IIFL – Comparison
A table-wise comparative study between Upstox vs IIFL in the following sections, with various parameters of their business and business strategies, is discussed below.
This methodical and comparative approach of study will help traders to analyze and focus on their actual needs and in turn, will facilitate them to judge and opt for the right broker, whether Upstox or IIFL.
A Brief:
Upstox provides various services at a very low cost and nominal brokerage charges. They also provide a couple of free services.
IIFL charges a couple of services that are higher than that of Upstox, however, overall customer ratings are more of IIFL than Upstox. A detailed comparison follows.
Upstox Vs IIFL Overview:
Started in the year 2009, Upstox emerged as a stockbroker with a concept of an easy and cheaper way of trading along with the concept of paperless account opening, free equity investment, unlimited plans to trade on fixed price, etc.
These features made Upstox gain its popularity soon within a short period with a turnover of 4000 Cr. by early February 2016.
Another factor of their speedy success was due to their strong backend support from notable and renowned stock traders like Ratan Tata, GVK Davis, and Capital Kalaari.
While IIFL, on the other hand, is popularly known for its finest research and analysis. They provide the best recommendations and suggestions about stocks and new schemes and offer their clients the best trading possibilities to make maximum profits.
They also launched a trading platform called 5Paisa which facilitated the lowest brokerage and helped customers to move away from their traditional ways of transactions.
Overview | IIFL | Upstox |
Organization Type | Public | Private |
Broker Category | Full-Service Broker | Discount Broker |
Head Office | Mumbai, India | Mumbai, India |
Founded By | Nirmal Jain | Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath |
Commencement Year | 1995 | 2009 |
Upstox Vs IIFL Customer Ratings:
A comparative study and assessment of Customer Ratings between Upstox vs IIFL below show that IIFL is well ahead in terms of good customer experience in all parameters, except Upstox charges fewer Brokerage Fees which gives them 9.5 ratings out of 10.
Customer Ratings | IIFL | Upstox |
On Experience | 8.0 out of 10 | 5.3 out of 10 |
On Products & Services | 8.0 out of 10 | 6.5 out of 10 |
On Brokerage Charges & Fees | 6.3 out of 10 | 9.5 out of 10 |
On Stock Research & Advisory | 6.5 out of 10 | 3.0 out of 10 |
On Trading Platforms | 7.0 out of 10 | 6.5 out of 10 |
On Overall Ratings | 7.1 out of 10 | 6.2 out of 10 |
On Star Ratings | ★★★★☆ | ★★★☆☆ |
Upstox Vs IIFL AMC & AOC:
In the below data table of AMC & AOC, it’s clear that the charges of Upstox are very less as compared to IIFL with Zero charges for Margin Money by Upstox.
Demat Services | IIFL | Upstox |
Depository Participant | NSDL & CDSL | CDSL |
Charges on Account Opening | Rs.1300 | Rs.150 |
AMC on Demat | Free or Rs.300 per Annum | Rs.150 per Annum |
AMC on Trading | Free | Free |
Marginal Money | Minimum Rs.25,000 | Zero |
Offline to Online | Yes | No |
Upstox Vs IIFL Brokerage Charge:
If we compare Upstox and IIFL in terms of their Brokerage charges, it is quite clear that Upstox charges much less, with just a nominal fixed amount from their customers. While on the other hand, IIFL charges in terms of percentage from their clients.
Brokerage Charge & Fees | IIFL Brokerage | Upstox Brokerage |
Equity Delivery Trading | 0.50% | Zero |
Equity Intraday Trading | 0.05% | Rs.20 |
Commodity Options Trading | 0.05% | Rs.20 |
Equity Futures Trading | 0.05% | Rs.20 |
Equity Options Trading | Rs.100 per Lot or 1% of Premium (Takes higher Amount) | Rs.20 per lot |
Currency Futures Trading | 0.05% | Rs.20 |
Currency Options Trading | Rs.100 per Lot or 1% of Premium (Takes higher Amount) | Rs.20 per lot |
Minimum Brokerage | Rs.0.05 per Share | Rs.20 |
Demat AMC Charges | Free or Rs.300 per Annum | Rs.150 per annum |
Trading AMC Charges | Free | Free |
Margin Money | Minimum Rs.25,000 | Zero |
Comparison of Other Charges:
In the case of Other Charges apart from compliance, we find that Upstox charges fewer Transaction Charges than IIFL.
Other Charges | IIFL | Upstox |
Transaction Charges | 0.00325% of Total Turnover | 0.00275% of Total Turnover |
STT | 0.0126% of Total Turnover | 0.0126% of Total Turnover |
SEBI Turnover Charges | 0.0002% of Total Turnover | 0.0002% of Total Turnover |
Stamp Duty | Depends on State (very minimal) | Depends on State (very minimal) |
GST | 18% of (Brokerage + Transaction Charges) | 18% of (Brokerage + Transaction Charges) |
Comparison of Offers & Discount:
Offers and Discounts by both Upstox and IIFL are more or less the same as just a mix and match.
Offers | IIFL | Upstox |
Free Demat Account Services | ✔ | ✖ |
Free Trading Account Services | ✖ | ✔ |
Discount on Brokerage Services | ✖ | ✔ |
Trading Happy Hours Services | ✖ | ✖ |
Flexible Brokerage Plans Services | ✔ | ✖ |
1 Month Brokerage Free Services | ✖ | ✖ |
Holiday Offers Services | ✖ | ✖ |
Referral Offers Services | ✔ | ✖ |
Zero Brokerage for Loss Making Trades Services | ✖ | ✖ |
Comparison on Services Offered:
The number of Services offered by IIFL is quite more in comparison to Upstox.
Services | IIFL | Upstox |
Demat Services | ✔ | ✔ |
Trading Services | ✔ | ✔ |
3 in 1 Account | ✖ | ✖ |
Intraday Services | ✔ | ✔ |
IPO Services | ✔ | ✔ |
Stock Recommendations | ✔ | ✖ |
Robo Advisory | ✖ | ✔ |
PMS | ✔ | ✖ |
Trading Institution | ✖ | ✖ |
Trading Exposure | Maximum 10x | Maximum 20x |
Upstox Vs IIFL Research & Advisory:
IIFL is famous for its outstanding Research and Advisory system to its clients whereas Upstox has not such practices for its clients.
Research & Advisory | IIFL | Upstox |
Fundamental Reports Services | ✔ | ✖ |
Research Reports Services | ✔ | ✖ |
Company Reports Services | ✔ | ✖ |
Annual Reports Services | ✔ | ✖ |
Company Stock Review Services | ✔ | ✖ |
Free Stock Tips Services | ✔ | ✖ |
IPO Reports Services | ✔ | ✖ |
Top Picks Services | ✔ | ✖ |
Daily Market Review Services | ✔ | ✖ |
Monthly Reports Services | ✔ | ✖ |
Weekly Reports Services | ✔ | ✖ |
Offline Advisory Services | ✔ | ✖ |
Relationship Manager Services | ✔ | ✖ |
Upstox Vs IIFL Margin / Exposure/ Leverage
When we compare Leverages between Upstox and IIFL, it’s again a mix and match, and not many differences found between them.
Exposure / Leverage | IIFL Margin | Upstox Margin |
Equity Delivery | Maximum 5x | Maximum 5x |
Equity Intraday | Maximum 10x | Maximum 20x |
Equity Futures | Maximum 7x | Maximum 7x |
Equity Options | Maximum 5x | Maximum 8x |
Currency Futures | Maximum 8x | Maximum 5x |
Currency Options | Maximum 5x | Maximum 6x |
Commodities | Maximum 8x | Maximum 7x |
Comparison of Products:
Upstox doesn’t deal with too many products, whereas IIFL has more range of products to opt for its investors.
Products | IIFL | Upstox |
Equity Trading | ✔ | ✔ |
Commodity Trading | ✔ | No |
Currency Trading | ✔ | ✔ |
Options | ✔ | ✔ |
Futures | ✔ | ✔ |
Mutual Funds | ✔ | ✖ |
Forex | ✔ | ✖ |
Banking | ✖ | ✖ |
SIP | ✔ | ✖ |
Insurance | ✖ | ✖ |
Upstox Vs IIFL Trading Platform:
Both Upstox and IIFL are technologically sound with a wide range of Trading Platforms. However, it’s noticed that, in the mobile age, none of them uses Windows and other Mobile OS Platforms.
Trading Platforms | IIFL | Upstox |
Desktop Platform – Windows | ✔ | ✔ |
Desktop Platform – Mac | ✔ | ✔ |
Desktop Browser Platform | ✔ | ✔ |
Mobile Site Platform | ✔ | ✔ |
Android App Platform | ✔ | ✔ |
iOS App Platform | ✔ | ✔ |
Windows App Platform | ✖ | ✖ |
Other Mobile OS Platform | ✖ | ✖ |
Real-time Updates | ✔ | ✔ |
Portfolio Details | ✔ | ✔ |
Online MF Buy | ✔ | ✔ |
News Flash | ✔ | ✔ |
Research Reports | ✔ | ✔ |
Easy Installation | ✔ | ✔ |
Global Indices | ✔ | ✔ |
Stock Tips | ✔ | ✔ |
Personalized Advisory | ✔ | ✔ |
Interactive Charts | ✔ | ✔ |
Live Markets | ✔ | ✔ |
SMS Alerts | ✔ | ✔ |
Email Alerts | ✔ | ✔ |
Multi-Account Management | ✔ | ✔ |
Comparison on Customer Support:
Customers of IIFL have more ways and options to get support than the customers of Upstox. IIFL also provides support to its customers through their branches located in different cities and towns.
Customer Support | IIFL | Upstox |
Dedicated Dealer | ✔ | ✖ |
Offline Trading | ✖ | ✖ |
Online Trading | ✔ | ✔ |
24*7 Support | ✖ | ✖ |
Support Number | 18602673000 | 022 – 6130 9999 |
Email Support | ✔ | ✔ |
Chat Support | ✔ | ✖ |
Toll-Free Number | 18602673000 | ✖ |
Branches | 120 | Zero |
Upstox Vs IIFL Complaints Handled:
Several complaints of Upstox in BSE are higher than that of IIFL while in NSE, IIFL has more complaints logged. However, it is interesting to note that the resolution percentage of IIFL in both BSE and NSE is more than that of Upstox.
Complaints (Current Year) | IIFL | Upstox |
Lodged in BSE | 145 | 185 |
Resolved in BSE | 122 | 126 |
Lodged in NSE | 214 | 175 |
Resolved in NSE | 212 | 139 |
Conclusion:
To conclude, it is very clear from all the above facts and figures which are obtained and consolidated from various sources that, both Upstox and IIFL have their strengths and weaknesses, yet maintaining a steady growth along with a good customer base and customer satisfaction.
An investor needs to identify his/her need properly, the Type of Investment they want to do along with the Product(s) and Services they wish to trade and the kind of support they need, then choose whether to go for Upstox or IIFL.