Upstox Vs ICICI Direct – Online Comparison | Which Broker Is Better For Traders & Investor

Upstox vs. ICICI Direct – Comparison

A comparative study of Upstox vs ICICI Direct in terms of overview and parameter-wise, in various aspects business strategies to customer experience, are discussed below for a better understanding of an investor, which in turn will help them to choose the right service provider, Upstox or ICICI Direct according to their actual needs and benefits.

A Brief:

ICICI Direct was formed to do business in the retail trading and investment service industry and they offer free demat and trading account.

It was established from ICICI Securities, which is considered to be India’s biggest stockbroking firm in the retail sector.

Being a part of the ICICI group, it gained its fame within a very short period providing a wide range of services and solutions from Equity Trading to Mutual Funds as well as home loans, all under a single login portal.

Upstox, on the other hand, is also a stock broking company that also provides different services in the financial sector at a very low cost and nominal charges.

Upstox Vs ICICI Direct Overview:

Started in the year 2009, Upstox emerged as a stockbroker with a concept of an easy and cheaper way of trading along with the concept of paperless account opening, free equity investment, unlimited plans to trade on fixed price, etc.

These features made Upstox gain its popularity soon within a short period with a turnover of 4000 Cr. by early February 2016.

Another factor of their speedy success was due to their strong backend support from notable and renowned stock traders like Ratan Tata, GVK Davis, and Capital Kalaari.

ICICI Direct came into its presence quite long back in the year 1994 which was founded by M K Sharma and is headquartered in Mumbai.

They also provide various kinds of certifications for skill development and enhancement programs for traders on Stock Investing and Chartered Wealth Managements for students and professionals, for which they partnered with various organizations in India and Abroad.

Upstox Vs ICICI Direct Customer Ratings: 

Customer ratings play a key role to judge an organization’s quality of service and overall customer experience.

The below table shows parameter wise ratings of both Upstox and ICICI Direct.

ICICI Direct is well ahead of Upstox in all the parameters except Brokerage Charges & Fees. A remarkable and outstanding point to be noticed here is that ICICI Direct has an overall starting of 5 out of maximum achievable of 5.

Upstox Vs ICICI Direct AMC & AOC: 

If we compare AMC & AOC between Upstox and ICICI Direct, the below table gives a fair idea that Upsox provides more services free of cost to their customers.

CUpstox Vs ICICI Direct Brokerage Charge: 

As mentioned earlier that Upstox is an organization that provides services at a very low cost, the table below clearly reflects the fact. Upstox charges brokerage at a fixed nominal charge whereas ICICI Direct charges based on percentage, except in one or two cases, which are also very much higher compared to Upstox.

Upstox Vs ICICI Direct Charges: 

In terms of other charges, a slightly higher Transaction Charge is noticed by ICICI Direct than Upstox, but that may result in a big amount if the total turnover is high.

Comparison of Offers & Discount: 

For Offers & Discounts, Upstox provides lesser as compared to ICICI Direct, to their clients.

Comparison on Services Offered:

Considering Services Offered, Upstox has very limited services, whereas ICICI Direct has much more to offer to its customers.

Upstox Vs ICICI Direct Research & Advisory: 

It is surprising to notice from the below table that Upstox doesn’t engage themselves in any kind of Research & Advisory process for their customers wherein, ICICI Direct does lots of such activities and provides helpful advice to their clients.

Upstox Vs ICICI Direct Margin / Exposure/ Leverage

Leverages provided by both Upstox and ICICI Direct are just a mix and match which is noticeable from the below table.

Comparison on Product offered: 

Alike services, in the case of Products, Offered, Upstox deals with very limited range, whereas ICICI Direct has to offer a wide range of products to choose from, except they do not deal with Commodity Trading.

Upstox Vs ICICI Direct Trading Platform: 

Using technology as the Trading Platform, both Upstox and ICICI Direct are equally upgraded except none provides Windows and Other Mobile App platforms.

Upstox Vs ICICI Direct Customer Support:

Both Upstox and ICICI Direct quite decent support for their customers. Besides, ICICI Direct also provides Customer Support through its branches spread across the nation.

Comparison on Complaint Handled: 

One cannot expect an organization to be complaint-free. However, the resolution rate matters. The below table clears that resolution percentage in both BSE and NSE is higher for ICICI Direct than that of Upstox.

Upstox Call Back Request

Conclusion: 

After going through the above facts and figures it can be concluded that both Ustox and ICICI have their own happy and satisfied customers. It is only depending on the nature of investment and type and actual need, an investor has to decide and choose whether they want to go for Upstox or ICICI Direct.