Upstox Vs Alice Blue Online – Comparison
Comparing Upstox vs Alice Blue Online based on all segment-wise details is required to know for every investor is detailed here below. In this relative assessment, we dedicated the study to the gains and drawbacks of both the broker for the knowledge of investors.
The Mumbai based discount broker Upstox started its journey in 2009. This organization is famed for its offering on the trading platform and also for having a wide range of products and services.
Whereas, Alice Blue Online is a discount broker originated from southern India member of NSE, BSE & MCX_SX commenced business in 2017.
Features:
Upstox:
- No brokerage charges on trading on equity delivery.
- The brokerage fee structure is flat fee-based.
- Don’t facilitate trade in the commodity, mutual funds, forex, SIP & insurance.
- Margin Money criteria are absent.
Alice Blue:
- Superfast and paperless account opening.
- Max charge is INR. 20/- per trade across Equity Intraday, Future, Option, Currency, and Commodity.
- The annual maintenance fee on the DEMAT account is zero.
- ANT is a technology-oriented modern platform to trade.
Comparison on Overall Organisational Overview:
Here we have compared Upstox vs Alice Blue Online considering different organization structure aspects like- company type, broker category, originated location, founder and establishment year.
| Overview | Upstox | Alice Blue Online |
| Company Type | Private | Private |
| Broker Category | Discount Broker | Discount Broker |
| Based on | Mumbai, India | Bangalore, Karnataka |
| Founder | Raghu Kumar, Ravi Kumar & Shrinivas Vishvanath | Sidhavelayutham M |
| Commencement Year | 2009 | 2006 |
Upstox Vs Alice Blue Online Customer Ratings:
Comparing Upstox Vs Alice Blue online based on customer ratings we get the below details. Here we can see that Upstox has got lesser ratings than Alice Blue in terms of experience, product-services, research information & trading platforms. Whereas in terms of the brokerage fee the rating of Alice Blue is lesser than Upstox.
| Customer Ratings | Upstox | Alice Blue Online |
| Experience | 5.3/10 | 5.5/10 |
| Products & Services | 6.5/10 | 8.5/10 |
| Brokerage Charges & Fees | 9.5/10 | 5.6/10 |
| Stock Research & Advisory | 3.0/10 | 5.8/10 |
| Trading Platforms | 6.5/10 | 5.9/10 |
| Overall Ratings | 6.2/10 | 6.1/10 |
| Star Ratings | ★★★☆☆ | ★★★☆☆ |
Comparison on AMC & AOC:
Relatively comparing Upstox vs Alice Blue based on AMC & AOC we derive the below details. Here we can see that both Upstox & Alice Blue offers free of cost trading AMC. But DEMAT AMC and account opening is a chargeable affair for both of them.
| Demat Services | Upstox | Alice Blue Online |
| Depository Source | CDSL | CDSL & NSDL |
| Account Opening Charges | Rs.150 | Rs.100 |
| Demat AMC Charges | Rs.150 per Annum | Rs.350 per Annum |
| Trading AMC Charges | Free | Free |
| Margin Money | Zero | Zero-Margin |
| Offline to Online | ✖ | ✔ |
Upstox Vs Alice Blue Online Brokerage Charge:
In light of the brokerage fee charged we here have compared Upstox vs Alice Blue as below. Upstox charges brokerage in a flat fee structure of @INR.20/- whereas, Alice Blue online charges a percentage based brokerage structure. Both the broker have minimum brokerage charges for the investors. Margin money criteria are absent in both the broker.
| Brokerage Charge & Fees | Upstox Brokerage | Alice Blue Online Brokerage |
| Equity Delivery Trading | Zero | 0.01% or Rs.10 per executed order |
| Equity Intraday Trading | Rs.20 | 0.01% or Rs.10 per executed order |
| Commodity Options Trading | Rs.20 | Rs.100 |
| Equity Futures Trading | Rs.20 | 0.01% or Rs.10 per executed order |
| Equity Options Trading | Rs.20 per lot | Rs.10 per executed order |
| Currency Futures Trading | Rs.20 | Rs.10 per executed order |
| Currency Options Trading | Rs.20 per lot | Rs.10 per executed order |
| Minimum Brokerage | Rs.20 | Rs.10 per executed order |
| Demat AMC Charges | Rs.150 per annum | 350 per Annum |
| Trading AMC Charges | Free | Free |
| Margin Money | Zero | Zero |
Comparison of Other Fee/Charges:
Contrasting Upstox vs Alice Blue based on other administrative fees we get the below details. Here we can see that both the brokers have a similar fee structure for their customers excluding the STT and the transaction charge. Charges for STT and transaction charge is higher in Upstox than Alice Blue.
| Other Charges | Upstox | Alice Blue Online |
| Transaction Charges | 0.00275% of Total Turnover | 0.00260% of Total Turnover |
| STT | 0.0126% of Total Turnover | 0.01% of Total Turnover |
| SEBI Turnover Charges | 0.0002% of Total Turnover | 0.0002% of Total Turnover |
| Stamp Duty | Depends on State (very minimal) | Depends on State (very minimal) |
| GST | 18% of (Brokerage + Transaction Charges) | 18% of (Brokerage + Transaction Charges) |
Compare Discount & Offers:
Comparing Upstox vs Alice Blue Online based on discount & offers we get the below details. Here we can see that Alice Blue offers several offers than Upstox.
| Offers | Upstox | Alice Blue Online |
| Free Demat Account Facility | ✖ | ✔ |
| Free Trading Account Facility | ✔ | ✔ |
| Discount on Brokerage Facility | ✔ | ✔ |
| Trading Happy Hours Facility | ✖ | ✖ |
| Flexible Brokerage Plans Facility | ✖ | ✖ |
| 1 Month Brokerage Free Facility | ✖ | ✖ |
| Holiday Offers Facility | ✖ | ✖ |
| Referral Offers Facility | ✖ | ✔ |
| Zero Brokerage for Loss Making Trades Facility | ✖ | ✖ |
Comparison of Services:
Comparing Upstox vs Alice Blue Online based on services offered we derived the below details. Here we can see that Upstox offers several numbers of services than Alice Blue.
| Services | Upstox | Alice Blue Online |
| DEMAT Services | ✔ | ✔ |
| Trading Services | ✔ | ✔ |
| 3 in 1 Account | ✖ | ✖ |
| Intraday Services | ✔ | ✔ |
| IPO Services | ✔ | ✔ |
| Stock Recommendations | ✖ | ✖ |
| Robotic Advisory | ✔ | ✖ |
| PMS | ✖ | ✖ |
| Trading Institution | ✖ | ✖ |
| Trading Exposure | Maximum 20x | Maximum 20X |
Comparison on Research & Advisory:
Relatively comparing Upstox vs Alice Blue Online based on research information we get the below information. We can see in this chart that Upstox doesn’t offer any research information to their investors whereas, Alice Blue only offers free stock tips.
| Research & Advisory | Upstox | Alice Blue Online |
| Fundamental Reports | ✖ | ✖ |
| Research Reports | ✖ | ✖ |
| Company Reports | ✖ | ✖ |
| Annual Reports | ✖ | ✖ |
| Company Stock Review | ✖ | ✖ |
| Free Stock Tips | ✖ | ✔ |
| IPO Reports | ✖ | ✖ |
| Top Picks | ✖ | ✖ |
| Daily Market Review | ✖ | ✖ |
| Monthly Reports | ✖ | ✖ |
| Weekly Reports | ✖ | ✖ |
| Offline Advisory | ✖ | ✖ |
| Relationship Manager | ✖ | ✖ |
Upstox Vs Alice Blue Online Margin:
Considering the leverage/margin we here have compared Upstox vs Alice Blue as below. Some margin charges are the same, but some of them are different also. You should choose the company as per your requirements. These leverage charges always influence your trading revenue.
| Exposure / Leverage | Upstox Margin | Alice Blue Online Margin |
| Equity Delivery | Maximum 5x | Maximum 4X |
| Equity Intraday | Maximum 20x | Maximum 20X |
| Equity Futures | Maximum 7x | Maximum 7X |
| Equity Options | Maximum 8x | Maximum 12X |
| Currency Futures | Maximum 5x | Maximum 5X |
| Currency Options | Maximum 6x | Maximum 7X |
| Commodities | Maximum 7x | Maximum 10X |
Comparison of Products:
In terms of product offering, we here compared Upstox vs Alice Blue as below. We can see from the below chart that Alice Blue offers more variants (products) than Upstox.
| Products | Upstox | Alice Blue Online |
| Equity Trading | ✔ | ✔ |
| Commodity Trading | No | ✔ |
| Currency Trading | ✔ | ✔ |
| Options | ✔ | ✔ |
| Futures | ✔ | ✔ |
| Mutual Funds | ✖ | ✔ |
| Forex | ✖ | ✖ |
| Banking | ✖ | ✖ |
| SIP | ✖ | ✔ |
| Insurance | ✖ | ✖ |
Comparison on Trading Terminal:
The trading medium is an elementary needful thing for all the investors. We here have assessed Upstox vs Alice Blue Online based on their trading terminal offering. Both brokers are equipped with various digital media to help their customers.
| Trading Platforms | Upstox | Alice Blue Online |
| Desktop Platform – Windows | ✔ | ✔ |
| Desktop Platform – Mac | ✔ | ✔ |
| Desktop Browser Platform | ✔ | ✔ |
| Mobile Site Platform | ✔ | ✔ |
| Android App Platform | ✔ | ✔ |
| iOS App Platform | ✔ | ✔ |
| Windows App Platform | ✖ | ✖ |
| Other Mobile OS Platform | ✖ | ✖ |
| Real-time Updates | ✔ | ✔ |
| Portfolio Details | ✔ | ✔ |
| Online MF Buy | ✔ | ✔ |
| News Flash | ✔ | ✔ |
| Research Reports | ✔ | ✖ |
| Easy Installation | ✔ | ✔ |
| Global Indices | ✔ | ✔ |
| Stock Tips | ✔ | ✖ |
| Personalized Advisory | ✔ | ✖ |
| Interactive Charts | ✔ | ✔ |
| Live Markets | ✔ | ✔ |
| SMS Alerts | ✔ | ✖ |
| Email Alerts | ✔ | ✔ |
| Multi-Account Management | ✔ | ✖ |
Comparison of Customer Assistance:
Based on experiences on customer assistance we here have compared Upstox vs Alice Blue as below. Both brokers offer similar channels to help their customers.
| Customer Support | Upstox | Alice Blue Online |
| Dedicated Dealer | ✖ | ✖ |
| Offline Trading | ✖ | ✖ |
| Online Trading | ✔ | ✔ |
| 24*7 Support | ✖ | ✖ |
| Email Support | ✔ | ✔ |
| Chat Support | ✖ | ✖ |
| Toll-Free Number | ✖ | ✖ |
| Branches | Zero | No Branch |
Comparison of Grievance Handled:
Based on the complaints handled Upstox vs Alice Blue Online we get the below details. Both these brokers provide multiple channels to their investors to reach them so that they can support the customers in a better way.
| Complaints (Current Year) | Upstox | Alice Blue Online |
| Lodged in BSE | 185 | 156 |
| Resolved in BSE | 126 | 142 |
| Lodged in NSE | 175 | 189 |
| Resolved in NSE | 139 | 172 |
Conclusion:
To conclude we can state that both Upstox and Alice Blue Online are renowned in the stockbroking market but both have their advantage as well as faults. Hence it is difficult to consider one good and another one bad. The investors should choose the broker between Upstox vs Alice Blue Online keeping in mind his personal preference and requirements.
