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Upstox Vs Alice Blue Online Comparison – Which is Better?

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Upstox Vs Alice Blue Online – Comparison

Comparing Upstox vs Alice Blue Online based on all segment-wise details is required to know for every investor is detailed here below.  In this relative assessment, we dedicated the study to the gains and drawbacks of both the broker for the knowledge of investors.

The Mumbai based discount broker Upstox started its journey in 2009. This organization is famed for its offering on the trading platform and also for having a wide range of products and services. 

Whereas, Alice Blue Online is a discount broker originated from southern India member of NSE, BSE & MCX_SX commenced business in 2017. 

Features: 

Upstox: 

  1. No brokerage charges on trading on equity delivery.
  2. The brokerage fee structure is flat fee-based.
  3. Don’t facilitate trade in the commodity, mutual funds, forex, SIP & insurance. 
  4. Margin Money criteria are absent. 

Alice Blue: 

  1. Superfast and paperless account opening. 
  2. Max charge is INR. 20/- per trade across Equity Intraday, Future, Option, Currency, and Commodity. 
  3. The annual maintenance fee on the DEMAT account is zero.
  4. ANT is a technology-oriented modern platform to trade.
Upstox Vs Alice Blue Online Comparison

Comparison on Overall Organisational Overview: 

Here we have compared Upstox vs Alice Blue Online considering different organization structure aspects like- company type, broker category, originated location, founder and establishment year. 

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OverviewUpstoxAlice Blue Online
Company TypePrivatePrivate
Broker CategoryDiscount BrokerDiscount Broker
Based on Mumbai, IndiaBangalore, Karnataka
FounderRaghu Kumar,
Ravi Kumar &
Shrinivas Vishvanath
Sidhavelayutham M
Commencement Year20092006

Upstox Vs Alice Blue Online Customer Ratings: 

Comparing Upstox Vs Alice Blue online based on customer ratings we get the below details. Here we can see that Upstox has got lesser ratings than Alice Blue in terms of experience, product-services, research information & trading platforms. Whereas in terms of the brokerage fee the rating of Alice Blue is lesser than Upstox. 

Customer RatingsUpstoxAlice Blue Online
Experience5.3/105.5/10
Products & Services6.5/108.5/10
Brokerage Charges & Fees9.5/105.6/10
Stock Research & Advisory3.0/105.8/10
Trading Platforms6.5/105.9/10
Overall Ratings6.2/106.1/10
Star Ratings★★★☆☆★★★☆☆

Comparison on AMC & AOC: 

Relatively comparing Upstox vs Alice Blue based on AMC & AOC we derive the below details. Here we can see that both Upstox & Alice Blue offers free of cost trading AMC. But DEMAT AMC and account opening is a chargeable affair for both of them. 

Demat ServicesUpstoxAlice Blue Online
Depository SourceCDSLCDSL & NSDL
Account Opening ChargesRs.150Rs.100
Demat AMC ChargesRs.150 per AnnumRs.350 per Annum
Trading AMC ChargesFreeFree
Margin MoneyZeroZero-Margin
Offline to Online

Upstox Vs Alice Blue Online Brokerage Charge: 

In light of the brokerage fee charged we here have compared Upstox vs Alice Blue as below. Upstox charges brokerage in a flat fee structure of @INR.20/- whereas, Alice Blue online charges a percentage based brokerage structure. Both the broker have minimum brokerage charges for the investors. Margin money criteria are absent in both the broker. 

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Brokerage Charge & FeesUpstox BrokerageAlice Blue Online Brokerage
Equity Delivery TradingZero0.01% or Rs.10 per executed order
Equity Intraday TradingRs.200.01% or Rs.10 per executed order
Commodity Options TradingRs.20Rs.100
Equity Futures TradingRs.200.01% or Rs.10 per executed order
Equity Options TradingRs.20 per lotRs.10  per executed order
Currency Futures TradingRs.20Rs.10  per executed order
Currency Options TradingRs.20 per lotRs.10  per executed order
Minimum BrokerageRs.20Rs.10  per executed order
Demat AMC ChargesRs.150 per annum350 per Annum
Trading AMC ChargesFreeFree
Margin MoneyZeroZero

Comparison of Other Fee/Charges: 

Contrasting Upstox vs Alice Blue based on other administrative fees we get the below details. Here we can see that both the brokers have a similar fee structure for their customers excluding the STT and the transaction charge. Charges for STT and transaction charge is higher in Upstox than Alice Blue.

Other ChargesUpstoxAlice Blue Online
Transaction Charges0.00275% of Total Turnover0.00260% of Total Turnover
STT0.0126% of Total Turnover0.01% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp DutyDepends on State (very minimal)Depends on State (very minimal)
GST18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)

Compare Discount & Offers: 

Comparing Upstox vs Alice Blue Online based on discount & offers we get the below details. Here we can see that Alice Blue offers several offers than Upstox. 

OffersUpstoxAlice Blue Online
Free Demat Account Facility
Free Trading Account Facility
Discount on Brokerage Facility
Trading Happy Hours Facility
Flexible Brokerage Plans Facility
1 Month Brokerage Free Facility
Holiday Offers Facility
Referral Offers Facility
Zero Brokerage for Loss Making Trades Facility

Comparison of Services:

Comparing Upstox vs Alice Blue Online based on services offered we derived the below details. Here we can see that Upstox offers several numbers of services than Alice Blue. 

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ServicesUpstoxAlice Blue Online
DEMAT Services
Trading Services
3 in 1 Account
Intraday Services
IPO Services
Stock Recommendations
Robotic Advisory
PMS
Trading Institution
Trading ExposureMaximum 20xMaximum 20X

Comparison on Research & Advisory: 

Relatively comparing Upstox vs Alice Blue Online based on research information we get the below information. We can see in this chart that Upstox doesn’t offer any research information to their investors whereas, Alice Blue only offers free stock tips. 

Research & AdvisoryUpstoxAlice Blue Online
Fundamental Reports
Research Reports
Company Reports
Annual Reports
Company Stock Review
Free Stock Tips
IPO Reports
Top Picks
Daily Market Review
Monthly Reports
Weekly Reports
Offline Advisory
Relationship Manager

Upstox Vs Alice Blue Online Margin: 

Considering the leverage/margin we here have compared Upstox vs Alice Blue as below. Some margin charges are the same, but some of them are different also. You should choose the company as per your requirements. These leverage charges always influence your trading revenue.

Exposure / LeverageUpstox MarginAlice Blue Online Margin
Equity DeliveryMaximum 5xMaximum 4X
Equity IntradayMaximum 20xMaximum 20X
Equity FuturesMaximum 7xMaximum 7X
Equity OptionsMaximum 8xMaximum 12X
Currency FuturesMaximum 5xMaximum 5X
Currency OptionsMaximum 6xMaximum 7X
CommoditiesMaximum 7xMaximum 10X

Comparison of Products: 

In terms of product offering, we here compared Upstox vs Alice Blue as below. We can see from the below chart that Alice Blue offers more variants (products) than Upstox. 

ProductsUpstoxAlice Blue Online
Equity Trading
Commodity TradingNo
Currency Trading
Options
Futures
Mutual Funds
Forex
Banking
SIP
Insurance

Comparison on Trading Terminal: 

The trading medium is an elementary needful thing for all the investors. We here have assessed Upstox vs Alice Blue Online based on their trading terminal offering. Both brokers are equipped with various digital media to help their customers. 

Trading PlatformsUpstoxAlice Blue Online
Desktop Platform – Windows
Desktop Platform – Mac
Desktop Browser Platform
Mobile Site Platform
Android App Platform
iOS App Platform
Windows App Platform
Other Mobile OS Platform
Real-time Updates
Portfolio Details
Online MF Buy
News Flash
Research Reports
Easy Installation
Global Indices
Stock Tips
Personalized Advisory
Interactive Charts
Live Markets
SMS Alerts
Email Alerts
Multi-Account Management

Comparison of Customer Assistance:

Based on experiences on customer assistance we here have compared Upstox vs Alice Blue as below. Both brokers offer similar channels to help their customers.

Customer SupportUpstoxAlice Blue Online
Dedicated Dealer
Offline Trading
Online Trading
24*7 Support
Email Support
Chat Support
Toll-Free Number
BranchesZeroNo Branch
open alice blue demat account

Comparison of Grievance Handled: 

Based on the complaints handled Upstox vs Alice Blue Online we get the below details. Both these brokers provide multiple channels to their investors to reach them so that they can support the customers in a better way. 

Complaints (Current Year)UpstoxAlice Blue Online
Lodged in BSE185156
Resolved in BSE126142
Lodged in NSE175189
Resolved in NSE139172
Upstox demat account

Conclusion: 

To conclude we can state that both Upstox and Alice Blue Online are renowned in the stockbroking market but both have their advantage as well as faults. Hence it is difficult to consider one good and another one bad. The investors should choose the broker between Upstox vs Alice Blue Online keeping in mind his personal preference and requirements.

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