Upstox Vs Aditya Birla Capital – Comparison

Upstox Vs Aditya Birla Capital – Comparison:

Comparing Upstox vs Aditya Birla Capital in terms of all product-wise details which are essential for every investor we get the detailed study.  In this comparative assessment, we focused on the advantages and disadvantages of both the broker for the knowledge of investors.

Upstox is a discount brokerage firm established in 2009 at Mumbai. Formerly it was known as RKSV Securities. This organization is known for its range of trading platform offerings and a wide range of products and services. 

Conversely, Aditya Birla Capital (Money) started its operations in the year 2009. It deals with derivatives and equity market with NSE & BSE and through MCX it trades into currency. Currently having more than 800 branches across India it offers all possible investing opportunities.

Notable Features:


  1. Zero brokerage fee on equity delivery trading
  2. Flat fee-based brokerage fee structure.
  3. Trading Account AMC is free of cost.
  4. Don’t trade in the commodity, mutual funds, forex, SIP & insurance. 
  5. Margin Money not required. 

Aditya Birla Capital

  1. DEMAT & Trading Account opening is free of cost.
  2. Facilitates customers to transfer funds to 11 renowned banks. 
  3. Aditya Birla Capital offers its customers a dedicated relationship manager. 
  4. Call & trade facility is free. 
  5. Aditya Birla Capital is also famous for its market research work. 
  6. They also offer instant account opening facilities for KRA compliance clients. 
Upstox Vs Aditya Birla Capital Comparison

Comparison of Organisational Overview: 

In terms of organizational overview, we here have compared Upstox vs Aditya Birla Capital based on company type, broker category, establishment year, etc. 

OverviewUpstoxAditya Birla Money
Company KindPrivatePublic
Broker CategoryDiscount BrokerFull-Service Broker
Head officeMumbai, IndiaMumbai, Maharashtra
CreatorRaghu Kumar,
Ravi Kumar &
Shrinivas Vishvanath
Kumar Mangalam Birla
Commenced on20092000

Comparison on Customer Ratings: 

Considering the customer ratings we have compared Upstox and Aditya Birla capital as here below. We can derive from the below table that Upstox is backward in experience and research reporting. Whereas in remaining fields like trading platforms and charges Aditya Birla Capital is lacking the points.

Customer RatingsUpstoxAditya Birla Money
Products & Services6.5/106.5/10
Brokerage Charges & Fees9.5/105.9/10
Stock Research & Advisory3.0/106.0/10
Trading Platforms6.5/105.6/10
Overall Ratings6.2/106.0/10
Star Ratings★★★☆☆★★★☆☆

Upstox Vs Aditya Birla Capital AOC & AMC:

Comparing Upstox and Aditya Birla Money based on AOC & AMC we get the below details. Here we can see trading AMC is only free at Upstox but Aditya Birla Capital offers both DEMAT & trading AMC for free. 

Demat ServicesUpstoxAditya Birla Money
Depository SourceCDSLCDSL & NSDL
Account Opening ChargesRs.150Rs.750
Demat AMC ChargesRs.150 per AnnumFree
Trading AMC ChargesFreeFree
Margin MoneyZeroRs.20,000
Offline to Online

Comparison of Brokerage Charges:

Aditya Birla Money & Upstox is hereby compared based on their brokerage fee structure. Aditya Birla Capital offers a percentage-based brokerage charge structure &  minimum brokerage charge to their customer. Whereas, Upstox charges a flat fee-based brokerage fee & minimum brokerage charge. 

Brokerage Charge & FeesUpstox BrokerageAditya Birla
Money Brokerage
Equity Delivery TradingZero0.30%
Equity Intraday TradingRs.200.03%
Commodity Options TradingRs.200.03%
Equity Futures TradingRs.200.03%
Equity Options TradingRs.20 per lotRs.50 per lot
Currency Futures TradingRs.200.03%
Currency Options TradingRs.20 per lotRs.20 per lot
Minimum BrokerageRs.20Rs.20 per executed order
Demat AMC ChargesRs.150 per annumFree
Trading AMC ChargesFreeFree
Margin MoneyZeroRs.20,000

Compare on Other Charges:

Comparing Aditya Birla Money vs Upstox based on other charges we get this below-mentioned information. Here we can see that charges of Aditya Birla capital & Upstox are similar except transaction charge criteria. 

Other ChargesUpstoxAditya Birla Money
Transaction Charges0.00275% of Total Turnover0.00320% of Total Turnover
STT0.0126% of Total Turnover0.0126% of Total Turnover
SEBI Turnover Charges0.0002% of Total Turnover0.0002% of Total Turnover
Stamp DutyDepends on State (very minimal)Depends on State (very minimal)
GST18% of (Brokerage + Transaction Charges)18% of (Brokerage + Transaction Charges)

Comparison of Offers & Discount:

Considering the offers and discount we have compared Upstox and Aditya Birla Capital as below. Some offers or discounts can be beneficial for you. You should the organization with your required facilities.

OffersUpstoxAditya Birla Money
Free Demat Account
Free Trading Account
Discount on Brokerage
Trading Happy Hours
Flexible Brokerage Plans
1 Month Brokerage Free
Holiday Offers
Referral Offers
Zero Brokerage for Loss Making Trades

Comparison on Services Offered: 

Based on service offering we can compare Upstox vs Aditya Birla Money as below. There are so many services offered by both of them like Demat account, trading services, Intraday services, etc.

ServicesUpstoxAditya Birla Money
Demat Services
Trading Services
3 in 1 Account
Intraday Services
IPO Services
Stock Recommendations
Robo Advisory
Trading Institution
Trading ExposureMaximum 20xMaximum 15X

Upstox Vs Aditya Birla Capital Research & Advisory:

We here have compared Aditya Birla Capital vs Upstox based on the research and advisory support. It is clear from the below table that Upstox doesn’t offer such support whereas Aditya Birla Capital offers plenty of reports to their customer. 

Research & AdvisoryUpstoxAditya Birla Money
Fundamental Reports Service
Research Reports Service
Company Reports Service
Annual Reports Service
Company Stock Review Service
Free Stock Tips Service
IPO Reports Service
Top Picks Service
Daily Market Review Service
Monthly Reports Service
Weekly Reports Service
Offline Advisory Service
Relationship Manager Service

Comparison of Leverage: 

Considering Aditya Birla Money & Upstox based on leverages we received the below-mentioned information. Almost most of the margin charges like equity delivery margin, equity intraday margin, equity options, are different in these companies. 

Exposure / LeverageUpstoxAditya Birla Money
Equity DeliveryMaximum 5xMaximum 5X
Equity IntradayMaximum 20xMaximum 15X
Equity FuturesMaximum 7xMaximum 4X
Equity OptionsMaximum 8xMaximum 8X
Currency FuturesMaximum 5xMaximum 3X
Currency OptionsMaximum 6xMaximum 3X
CommoditiesMaximum 7xMaximum 2X

Comparison on Products Offering: 

In light of product offering, we get this below information comparing Aditya Birla Money vs Upstox. We can see in the below table that the product offering of Aditya Birla Capital is higher than the offering of Upstox. 

ProductsUpstoxAditya Birla Money
Equity Trading
Commodity TradingNo
Currency Trading
Mutual Funds

Comparison on Trading Platform:

The trading medium is nowadays a very significant point for investors to consider. In this age of technology, investors used to invest online as per their convenience. Aditya Birla Money & Upstox both facilitate different trading terminals to attract the customer. Here we have compared the above both brokers.

Trading PlatformsUpstoxAditya Birla Money
Desktop Platform – Windows
Desktop Platform – Mac
Desktop Browser Platform
Mobile Site Platform
Android App Platform
iOS App Platform
Windows App Platform
Other Mobile OS Platform
Real-time Updates
Portfolio Details
Online MF Buy
News Flash
Research Reports
Easy Installation
Global Indices
Stock Tips
Personalized Advisory
Interactive Charts
Live Markets
SMS Alerts
Email Alerts
Multi-Account Management

Comparison on Customer Support:

Comparing Aditya Birla Money vs Upstox based on customer support we derived this below information. Here we can see that personal dealer & offline trading is available in Aditya Birla Money but Upstox doesn’t have that service. 

Customer SupportUpstoxAditya Birla Money
Dedicated Dealer
Offline Trading
Online Trading
24*7 Support
Email Support
Chat Support
Toll-Free Number

Also Read: Aditya Birla Margin Calculator Online

open Aditya Birla Capital demat account

Comparison on Grievances Handled: 

Both these brokers provide multiple channels to their investors to reach them so that they can support the customers in a better way. Here we compared Aditya Birla Capital vs Upstox based on their customer complaint handling in the below table. 

Complaints (Current Year)UpstoxAditya Birla Money
Lodged in BSE185236
Resolved in BSE126230
Lodged in NSE175325
Resolved in NSE139316
Upstox demat account


Finally, we can conclude that both Upstox and Aditya Birla Capital are famous in the stockbroking market but both have their benefit as well as limitations. Hence it is uncontrollable to consider one good and other one bad. The trader should select the broker between Upstox vs Aditya Birla Capital, keeping in mind his personal preference and requirements

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Stockquantum was founded by Dharmendra Mukati in 2018. I am a Trader and Investor in the last 10 years. I am writing here about stock broker review, broker comparison, IPO investment, Crypto currencies, technical analysis, fundamental analysis, sub brokership, mutual fund, personal finance, and our experiences.