Sharekhan Vs Indiabulls (Subh)- A Comparative Assessment:
Sharekhan (founded in 2000) is not only a full-service broking organisation, apart from offering brokerage plans and wealth management services, Sharekhan provides research data, share market news and other investment options also.
On the other side, Indiabulls Ventures Ltd (Subh) is popular among full-service brokers for their lowest brokerage trading plan.
Also, Sharekhan and Indiabulls (Subh) have ranked for their highest broker quality rating BQ1 by CRISIL.
Highlights:
SHAREKHAN:
- Got an award for insightful and informative market research bulletin.
- Provides education & training to traders.
- Provides trading terminals such as mobile, web, desktop, etc.
- Facilitates commodity trading & free call & trade facility.
- A minimum broking charge is present.
INDIABULLS (SUBH):
- The brokerage fee is @INR.15/- flat.
- Provides personalized relationship manager.
- Prompt customer assistance team
- Facilitates margin trading @12% p.a.
- Don’t offer an unlimited trading option/plan.
Assessment on Service:
Based on service rank both Sharekhan & Indiabulls-Subh are at a similar grade. Only we can see from the below table, in terms of customer assistance Sharekhan is one step ahead of Indiabulls (Subh).
| Particulars | Sharekhan | Indiabulls (SUBH) Ventures |
| Rank: Overall Performance | ★★★★ | ★★★★ |
| Rank: Brokerage Charges | ★★ | ★★★ |
| Rank: Trading Platform | ★★★★ | ★★★★ |
| Rank: Investments Offering | ★★★★★ | ★★★★★ |
| Rank: Customer Service | ★★★★ | ★★★ |
| Classification of Broker | Full-service Broker | Discount Broker |
| Enlisted under | BSE, NSE, MCX, NCDEX, NSEL | BSE, NSE, MCX, NCDEX |
Assessment on Pay-In & Pay-Out:
Comparing Sharekhan & Indiabulls (Subh) based on Pay-In & Pay-Out we got this below mentioned details:
| Particulars | Sharekhan | Indiabulls (Subh) Ventures |
| Pay In and Pay Out Options | Pay-in/adding funds – Cheque, Online Bank Transfer via IMPS, NEFT or RTGS, UPI, Netbanking/ Payment Gateway from RelianceSmartMoney platform. Pay-out/Fund Withdrawal – Bank Transfer only | Info Not Available |
| Pay-out Time | Max 24 hrs except for bank holidays | Info Not Available |
| Bank Detail | Sharekhan Limited Account No.:9035<> SK21<> Bank: YES BANK Branch: MUMBAI Account Type: CURRENT IFSC Code: YESB0000001 | Info Not Available |
Assessment on Research Published:
Both Sharekhan & Indiabulls (Subh) are renowned for their research & market trend analysis. Below are the segments were both broking house provide research information:
| Particulars | Sharekhan | Indiabulls (Subh) Ventures |
| Research Mutual Funds | ✔ | ✔ |
| Research Equity Reports | ✔ | ✔ |
| Research ETF | ✔ | ✔ |
| Daily Market Report | ✔ | ✔ |
| Free Tips | ✔ | ✔ |
| Quarterly Result Analysis | ✔ | ✔ |
| News Alerts | ✔ | ✔ |
Assessment on Account opening & AMC:
Sharekhan offers free Trading & DEMAT account opening. Whereas, Indiabulls (Subh) offers free DEMAT account opening charge and INR. 500/- for opening a trading account. Trading Account AMC is free in both the broker house but both charge AMC for the DEMAT account.
| Charges | Sharekhan | Indiabulls (Subh) Ventures |
| Trading Account Opening Fees | Free of cost | 500 Rupees |
| Trading AMC | Free of cost | Free of cost |
| DEMAT Account Opening Fees | Free of cost | Free of cost |
| DEMAT AMC | 400 Rupees p.a. (Waived for 1st year) | 450 Rupees p.a. (2nd Year Onward) |
| Provide DP Service | ✔ | ✔ |
Assessment on DEMAT Account:
Sharekhan & Indiabulls (Subh) offer a DEMAT Account to their investors. The features or facility they offer in DEMAT Account is mentioned hereunder in details:
| Particulars | Sharekhan | Indiabulls Ventures |
| DP Source | CDSL | CDSL |
| DP ID | 36000 | No |
| Demat Account Annual Maintenance Charges(AMC) | INR. 500/- p.a. | Holdings up to INR.50,000/- – Nil Holdings between INR.50,001/- to INR.2,00,000/- – INR.100/- |
| Advance Deposit | INR. 500/- Advance which will be adjusted against billing (Optional). Tariff D-“Deposit INR. 2999/- (refund of deposit INR. 2000/- on closure) | Nil |
| Statutory charges | Actual Stamp Paper Charges | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.03% (Min INR.30/) + INR.5.50/- (CDSL Charges) | 0.02% of transaction value or INR.20/- whichever is higher + INR.5.50 (CDSL Charges) |
| Demat | INR5 per certificate (Min INR.50 per request) | INR.5 per certificate (Min INR.50 per request) |
| Remat | INR.50 per certificate or INR.50 for every hundred securities | INR.35 for every hundred securities |
| Pledge Creation | 0.03% (Min INR.100) | 0.02% of transaction value or INR.35 whichever is higher |
| Pledge Creation Confirmation | Nil | 0.02% of transaction value or INR.35 whichever is higher |
| Pledge Closure | Nil | 0.02% of transaction value or INR.35 whichever is higher |
| Pledge Closure Confirmation | Nil | 0.02% of transaction value or INR.35 whichever is higher |
| Pledge Invocation | Nil | 0.02% of transaction value or INR.35 whichever is higher |
| Failed Instruction Charges | Nil | Nil |
| Other Charges | Freeze/De-freeze – INR.25 per transaction Stock lending & Borrowing – 0.02% of the value of the transaction per request (minimum INR.100) Client Master changes INR.30 per request | Nil |
Assessment on Brokerage Plan:
Sharekhan & Indiabulls both only offer multiple plan options to the investors.
| Classification | Sharekhan | Indiabulls Ventures |
| Multiple Plans | ✔ | ✔ |
| Monthly Plans | ✖ | ✖ |
| Yearly Plans | ✖ | ✖ |
Assessment on Brokerage Charge:
Brokerage charges can be compared as Sharekhan vs Indiabulls as hereunder. Brokerage is the amount a broking company charge for guiding their investors to manage their wealth.
Sharekhan has a minimum brokerage charge which impacts penny investors much. As the ratio between brokerage and invested amount decreases. Indiabulls has flat brokerage fee @INR.15/-which is bliss for penny investors.
| Particulars | Sharekhan | Indiabulls Ventures |
| Plan Name | Classic Trading Plan (Percentage Based) | Unlimited trading plan |
| Equity Delivery | 0.5% or 0.5 Rupees | 1,000 Rupees |
| Equity Intraday | 0.1% or 0.1 Rupees | Include in Delivery |
| Equity Futures | 0.1% or 0.1 Rupees | 1,000 Rupees |
| Equity Options | 2.5% of Premium or 250 Rupees per lot whichever is higher | Include in Derivatives |
| Currency Futures | 0.1% or 0.1 Rupees | Include in Derivatives |
| Currency Options | 2.5% of Premium or 30 Rupees per lot whichever is higher | Include in Derivatives |
| Commodity Trading | 0.1% or 0.1 Rupees | NA |
| Minimum Brokerage | 20 Rupees | NIL |
| Hidden Charges | No | Info Not Available |
| Funding | Yes – 18% interest PA | Info Not Available |
| Call & Trade Charges | Free | 15 Rupees per executed order |
Assessment on Account Feature:
According to the features offered by both Sharekhan & Indiabulls (Subh), we can compare the broker house as below.
| Particulars | Sharekhan | Indiabulls Ventures |
| 3-in-1 Account | ✖ | ✖ |
| Charting | ✔ | ✔ |
| ALGO Trading | ✖ | ✖ |
| SMS Alerts | ✔ | ✔ |
| Online Demo | ✔ | ✖ |
| Online Portfolio | ✔ | ✔ |
| Margin Trading Funding Available | ✔ | ✔ |
| Combined Ledger for Equity and Commodity | ✔ | ✔ |
| Intraday Square-off Time | 3:15 PM | 3:15 PM |
| NRI Trading | ✔ | ✔ |
| Other Features | NIL | Mobile Application: Power Indiabulls Mobile |
Assessment on Trading Terminals:
Sharekhan & Indiabulls (Subh) both offer multiple terminals to their investors to be convenient with the way they invest. Both offers- web, desktop/laptop, mobile & tablet-based trading terminal to the investors.
| Particulars | Sharekhan | Indiabulls Ventures |
| Desktop Trading Platform | TradeTiger | Power Indiabulls |
| Desktop Platform (Windows) | ✔ | ✔ |
| Desktop Platform (Mac) | ✖ | ✔ |
| Web Trading Platform | ✔ | ✔ |
| Web Trading Detail | https://www.sharekhan.com/ | https://shubhtrade.indiabulls.com |
| Mobile Site | ✔ | ✔ |
| Mobile Trading | ✔ | ✔ |
| Mobile Trading App | Sharekhan | Indiabulls Shubh |
| Android Mobile App | ✔ | ✔ |
| iPhone Mobile App (IOS) | ✔ | ✔ |
| Android Tablet App | ✔ | ✔ |
| iPad App (IOS) | ✔ | ✔ |
| Trading Software Charges | Free | Info Not Available |
Assessment on Product Offered:
Sharekhan & Indiabulls (Subh) both have a variety of wealth products to offer to their customers. Such as- Commodity, Mutual funds, Bonds, Currency derivatives, SIP, ETF, etc.
| Particulars | Sharekhan | Indiabulls Ventures |
| Equity Cash and F&O | ✔ | ✔ |
| Currency Derivatives | ✔ | ✔ |
| Commodity service | ✔ | ✔ |
| Online IPO Application | ✖ | ✖ |
| Mutual Funds facility | ✔ | ✔ |
| Bond / NCD | ✔ | ✔ |
| ETF | ✔ | ✔ |
| Banking | ✖ | ✖ |
| Insurance facility | ✔ | ✔ |
| Forex | ✖ | ✖ |
| MF SIP Investment | ✔ | ✔ |
| Equity SIP Investment | ✖ | ✖ |
| PMS Service | ✔ | ✖ |
Assessment on Customer Assistance:
Both Sharekhan & Indiabulls (Subh) are very famous in the market for their advanced customer support service. They both are available 24X7 through a toll-free number, email support, live chat support, USSD based SMS support. The details to reach customer support team is given below:
| Particulars | Sharekhan | Indiabulls Ventures |
| 24/7 Customer Service | ✖ | ✖ |
| Email Support | ✔ | ✔ |
| Online Live Chat | ✔ | ✖ |
| Phone Support | ✔ | ✔ |
| Toll-Free Number | ✔ | ✖ |
| Through Branches | ✔ | ✔ |
| Customer Care Number | 1800227500 | Info Not Available |
| Account Opening Process | Offline | Info Not Available |
| Customer Support Email | [email protected] | Info Not Available |
| Knowledge Centre/Education | www.sharekhan.com/help/hello | Info Not Available |
| Head Office Address | Sharekhan Limited, 10th Floor, Beta Building, Lodha iThink Techno Campus, Kanjurmarg (East), Mumbai-MH– 400042 | Info Not Available |
| Website | www.sharekhan.com | Info Not Available |
Conclusion:
We here have compared Indiabulls (Subh) & Sharekhan based on their product offering, facilities, customer support. Both the organisation comes under the grade 1 category as a financial broker for their outstanding market reputation but still, they have few drawbacks. So, it’s very important to get thorough knowledge before choosing the right investment broker for yourself.
