Sharekhan Vs Indiabulls Venture (Subh)- Comparative Assessment

Sharekhan Vs Indiabulls (Subh)- A Comparative Assessment:

Sharekhan (founded in 2000) is not only a full-service broking organisation, apart from offering brokerage plans and wealth management services, Sharekhan provides research data, share market news and other investment options also.

On the other side, Indiabulls Ventures Ltd (Subh) is popular among full-service brokers for their lowest brokerage trading plan.

Also, Sharekhan and Indiabulls (Subh) have ranked for their highest broker quality rating BQ1 by CRISIL. 

Sharekhan Vs Indiabulls (Subh)



  1. Got an award for insightful and informative market research bulletin.
  2. Provides education & training to traders.
  3. Provides trading terminals such as mobile, web, desktop, etc. 
  4. Facilitates commodity trading & free call & trade facility.
  5. A minimum broking charge is present.


  1. The brokerage fee is @INR.15/- flat. 
  2. Provides personalized relationship manager. 
  3. Prompt customer assistance team
  4. Facilitates margin trading @12% p.a.
  5. Don’t offer an unlimited trading option/plan. 

Assessment on Service:

Based on service rank both Sharekhan & Indiabulls-Subh are at a similar grade. Only we can see from the below table, in terms of customer assistance Sharekhan is one step ahead of Indiabulls (Subh). 

Indiabulls trading
 ParticularsSharekhanIndiabulls  (SUBH) Ventures
Rank: Overall Performance★★★★★★★★
Rank: Brokerage Charges★★★★★
Rank: Trading Platform★★★★★★★★
Rank: Investments Offering★★★★★★★★★★
Rank: Customer Service★★★★★★★
Classification of BrokerFull-service BrokerDiscount Broker

Assessment on Pay-In & Pay-Out:

Comparing Sharekhan & Indiabulls (Subh) based on Pay-In & Pay-Out we got this below mentioned details:

 ParticularsSharekhanIndiabulls (Subh) Ventures
Pay In and Pay Out Options Pay-in/adding funds – Cheque, Online Bank Transfer via IMPS, NEFT or RTGS, UPI, Netbanking/ Payment Gateway from RelianceSmartMoney platform.
Pay-out/Fund Withdrawal – Bank Transfer only
Info Not Available
Pay-out Time Max 24 hrs except for bank holidaysInfo Not Available
Bank DetailSharekhan Limited
Account No.:9035<> SK21<>
Branch: MUMBAI
Account Type: CURRENT
IFSC Code: YESB0000001
Info Not Available

Assessment on Research Published:

Both Sharekhan & Indiabulls (Subh) are renowned for their research & market trend analysis. Below are the segments were both broking house provide research information:

 ParticularsSharekhanIndiabulls (Subh) Ventures
Research Mutual Funds 
Research Equity Reports 
Research ETF 
Daily Market Report 
Free Tips 
Quarterly Result Analysis 
News Alerts 

Assessment on Account opening & AMC:

Sharekhan offers free Trading & DEMAT account opening. Whereas, Indiabulls (Subh) offers free DEMAT account opening charge and INR. 500/- for opening a trading account. Trading Account AMC is free in both the broker house but both charge AMC for the DEMAT account.

ChargesSharekhanIndiabulls (Subh) Ventures
Trading Account Opening FeesFree of cost500 Rupees
Trading AMCFree of costFree of cost
DEMAT Account Opening FeesFree of costFree of cost
DEMAT AMC400 Rupees p.a. (Waived for 1st year)450 Rupees p.a. (2nd Year Onward)
Provide DP Service

Assessment on DEMAT Account:

Sharekhan & Indiabulls (Subh) offer a DEMAT Account to their investors. The features or facility they offer in DEMAT Account is mentioned hereunder in details:

 ParticularsSharekhanIndiabulls Ventures
DP ID 36000No
Demat Account Annual Maintenance Charges(AMC)INR. 500/- p.a.Holdings up to INR.50,000/- – Nil
Holdings between INR.50,001/- to INR.2,00,000/- – INR.100/-
Advance DepositINR. 500/- Advance which will be adjusted against billing (Optional). Tariff D-“Deposit INR. 2999/- (refund of deposit INR. 2000/- on closure)Nil
Statutory chargesActual Stamp Paper ChargesNil
Transaction Charges on Debit (Per ISIN)0.03% (Min INR.30/) + INR.5.50/- (CDSL Charges)0.02% of transaction value or INR.20/- whichever is higher + INR.5.50 (CDSL Charges)
DematINR5 per certificate (Min INR.50 per request)INR.5 per certificate (Min INR.50 per request)
RematINR.50 per certificate or INR.50 for every hundred securitiesINR.35 for every hundred securities
Pledge Creation0.03% (Min INR.100)0.02% of transaction value or INR.35 whichever is higher
Pledge Creation ConfirmationNil0.02% of transaction value or INR.35 whichever is higher
Pledge ClosureNil0.02% of transaction value or INR.35 whichever is higher
Pledge Closure ConfirmationNil0.02% of transaction value or INR.35 whichever is higher
Pledge InvocationNil0.02% of transaction value or INR.35 whichever is higher
Failed Instruction ChargesNilNil
Other ChargesFreeze/De-freeze – INR.25 per transaction
Stock lending & Borrowing – 0.02% of the value of the transaction per request (minimum INR.100)
Client Master changes INR.30 per request
demat acount sharekhan

Assessment on Brokerage Plan:

Sharekhan & Indiabulls both only offer multiple plan options to the investors. 

ClassificationSharekhanIndiabulls Ventures
Multiple Plans
Monthly Plans
Yearly Plans

Assessment on Brokerage Charge: 

Brokerage charges can be compared as Sharekhan vs Indiabulls as hereunder. Brokerage is the amount a broking company charge for guiding their investors to manage their wealth. 

Sharekhan has a minimum brokerage charge which impacts penny investors much. As the ratio between brokerage and invested amount decreases. Indiabulls has flat brokerage fee @INR.15/-which is bliss for penny investors. 

ParticularsSharekhanIndiabulls Ventures
Plan NameClassic Trading Plan (Percentage Based)Unlimited trading plan
Equity Delivery0.5% or 0.5 Rupees1,000 Rupees
Equity Intraday0.1% or 0.1 RupeesInclude in Delivery
Equity Futures0.1% or 0.1 Rupees1,000 Rupees
Equity Options2.5% of Premium or 250 Rupees per lot whichever is higherInclude in Derivatives
Currency Futures0.1% or 0.1 RupeesInclude in Derivatives
Currency Options2.5% of Premium or 30 Rupees per lot whichever is higherInclude in Derivatives
Commodity Trading0.1% or 0.1 RupeesNA
Minimum Brokerage20 RupeesNIL
Hidden ChargesNoInfo Not Available
FundingYes – 18% interest PAInfo Not Available
Call & Trade ChargesFree15 Rupees per executed order

Assessment on Account Feature: 

According to the features offered by both Sharekhan & Indiabulls (Subh), we can compare the broker house as below.

ParticularsSharekhanIndiabulls Ventures
3-in-1 Account
ALGO Trading
SMS Alerts
Online Demo
Online Portfolio
Margin Trading Funding Available
Combined Ledger for Equity and Commodity
Intraday Square-off Time3:15 PM3:15 PM
NRI Trading
Other FeaturesNILMobile Application: Power Indiabulls Mobile

Assessment on Trading Terminals: 

Sharekhan & Indiabulls (Subh) both offer multiple terminals to their investors to be convenient with the way they invest. Both offers- web, desktop/laptop, mobile & tablet-based trading terminal to the investors. 

Particulars SharekhanIndiabulls Ventures
Desktop Trading PlatformTradeTigerPower Indiabulls
Desktop Platform (Windows)
Desktop Platform (Mac)
Web Trading Platform
Web Trading Detail
Mobile Site
Mobile Trading
Mobile Trading AppSharekhanIndiabulls Shubh
Android Mobile App
iPhone Mobile App (IOS)
Android Tablet App
iPad App (IOS)
Trading Software ChargesFreeInfo Not Available

Assessment on Product Offered: 

Sharekhan & Indiabulls (Subh) both have a variety of wealth products to offer to their customers. Such as- Commodity, Mutual funds, Bonds, Currency derivatives, SIP, ETF, etc. 

Particulars SharekhanIndiabulls Ventures
Equity Cash and F&O
Currency Derivatives
Commodity service
Online IPO Application
Mutual Funds facility
Bond / NCD
Insurance facility
MF SIP Investment
Equity SIP Investment
PMS Service

Assessment on Customer Assistance:

Both Sharekhan & Indiabulls (Subh) are very famous in the market for their advanced customer support service. They both are available 24X7 through a toll-free number, email support, live chat support, USSD based SMS support. The details to reach customer support team is given below:

ParticularsSharekhanIndiabulls Ventures
24/7 Customer Service 
Email Support 
Online Live Chat 
Phone Support 
Toll-Free Number 
Through Branches 
Customer Care Number 1800227500Info Not Available
Account Opening Process OfflineInfo Not Available
Customer Support Email [email protected]Info Not Available
Knowledge Centre/Education Not Available
Head Office Address Sharekhan Limited,
10th Floor,
Beta Building,
Lodha iThink Techno Campus,
Kanjurmarg (East),
Mumbai-MH– 400042
Info Not Available
Website www.sharekhan.comInfo Not Available


We here have compared Indiabulls (Subh) & Sharekhan based on their product offering, facilities, customer support. Both the organisation comes under the grade 1 category as a financial broker for their outstanding market reputation but still, they have few drawbacks. So, it’s very important to get thorough knowledge before choosing the right investment broker for yourself. 

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Stockquantum was founded by Dharmendra Mukati in 2018. I am a Trader and Investor in the last 10 years. I am writing here about stock broker review, broker comparison, IPO investment, Crypto currencies, technical analysis, fundamental analysis, sub brokership, mutual fund, personal finance, and our experiences.