Sharekhan Vs HDFC Securities: A Relative Analysis
Incorporated in the year 2000, HDFC Securities have 250 branches in India. It is one of the leading brands of the Money Market having a customer base of 20 lakhs. It offers IPO, Mutual Fund, Future option, Currency derivative, NPS, NRI offerings, Insurance, Term Deposits & bonds to its customers.
On the other hand, Sharekhan is also a very trusted name in the Money market. Having a 16years experience, more than 19 lakhs customers and 2800 offices in India, it is the 3rd organisation of its kind after ICICI Direct & HDFC Securities.
Both of these companies offer a wide range of investment options to its customer.
Here we will compare both the companies in terms of market reputation/rating, fee structure, charges, service quality, and the products.
Functions
HDFC Securities
- Integrated 3-in-1 account provides Savings, Trading & Demat facilities altogether.
- Facilitates customers to transact in equities, insurances, bonds, currency derivatives, IPOs, SIP, Mutual Funds, etc.
- Customers will get a personalised Relationship Manager to get assistance.
- Technical training, tips, research, recommendations are provided to customers.
- Online, tablet, mobile-based platform for a new age technology-based facilities.
Sharekhan
- Sharekhan is renowned in the money market for their research information.
- Offers every product related to investment – insurances, Mutual funds, debentures, stock, arbitrage, etc.
- Call & trade facility is offered for free.
- Being the oldest one in this industry – the network is very large.
- Loan against security (LAS) facility available.
- Offers trading training to customers in association with Online Trading Academy (OTA).
Comparisons: Based On The Facilities Provided
Here we are comparing HDFC Securities & Sharekhan based on the facilities they offer.
| Particulars | Sharekhan | HDFC Securities |
| Market rating as an organisation | 4/5 | 4/5 |
| The rating according to Fees charged for Brokerage | 2.5/5 | 3/5 |
| The rating according to Trading platform | 4.5/5 | 4.5/5 |
| The rating according to the Investment offerings | 5/5 | 4.5/5 |
| The rating according to customer satisfaction | 4/5 | 3.5/5 |
| Type of Broker | Full-Service Broker | Full-Service Broker |
| Stock Exchanges supported | BSE, NSE, MCX, NCDEX, NSEL | BSE, NSE |
Comparison: Based On Account Maintenance Charges
Sharekhan provides a free Trading account & DEMAT account to its customer. The AMC for the trading account is free, but they charge an AMC of DEMAT account annually.
HDFC Securities charges for opening a trading account, but the DEMAT account opening is free.
They also charge AMC for the DEMAT account annually, whereas no charge for trading account AMC. Based on the AMC & Account opening charges we can compare SHAREKHAN & HDFC Securities as hereunder:
| Particulars | Sharekhan | HDFC Securities |
| Trading Account Opening | Free | INR. 999/- (one time) |
| Trading AMC | Free | Free |
| Demat Account Opening | Free | Free |
| Demat AMC | INR. 400/-p.a. (Waived for 1st year) | INR. 750/- p.a.(Waived for 1st year) |
| Provide DP Service | Yes | Yes |
Also Read: How to Open Demat Account in Different Broker in India
Comparison: Based On Brokerage Plan
Here we have compared Sharekhan & HDFC Securities based on brokerage plan offerings to the customers.
HDFC Securities don’t have any multiple, monthly or yearly plans for their customers. Whereas Sharekhan only has multiple plans to offer.
| Particulars | Sharekhan | HDFC Securities |
| Multiple Plans | Yes | No |
| Monthly Plans | No | No |
| Yearly Plans | No | No |
Comparison: Based On Brokerage Charges
Both Sharekhan and HDFC Securities offer their customers a percentage base brokerage plan. Also, both Sharekhan & HDFC Securities have a fixed minimum brokerage charge of INR. 20/- & INR. 25/- per order respectively.
| Particulars | Sharekhan | HDFC Securities |
| Plan Details | Classic Trading Plan (Percentage Based) | Online Trading Plan (Percentage Based) |
| Equity Delivery | 0.5% | 0.5% or 50 paisa |
| Equity Intraday | 0.1% | 0.05% or 5 paisa |
| Equity Futures | 0.1% | 0.05% or 5 paisa |
| Equity Options | 2.5% of Premium OR INR. 250/- per lot (whichever is higher) | 0.1% of Premium OR INR. 100/- per lot (whichever is higher) |
| Currency Futures | 0.1% | INR. 23 per lot |
| Currency Options | 2.5% of Premium OR INR. 30/- per lot (whichever is higher) | INR. 20 per lot |
| Commodity Trading | 0.1% | NA |
| Minimum Brokerage | INR. 20/- | INR. 25/- |
| Hidden Charges | No | Yes |
| Funding | Yes – 18% interest p.a. | Yes – 18% interest p.a. |
| Call & Trade Charges | Free | Free |
Also Read: ShareKhan Brokerage Calculator Online
Comparison: Based On Transactional Charges
In this below-mentioned chart, the details of transactional charges are mentioned according to the product type:
| Particulars | Sharekhan | HDFC Securities |
| Equity Delivery | INR. 325/- Per Cr | INR. 325/- Per Cr |
| Equity Intraday | INR. 325/- Per Cr | INR. 325/- Per Cr |
| Equity Futures | INR. 190/- Per Cr | INR. 190/- Per Cr |
| Equity Options | INR. 5,000/- Per Cr | INR. 5,000/- Per Cr |
| Currency Futures | INR. 100/- Per Cr | INR. 110/- Per Cr |
| Currency Options | INR. 4,000/- Per Cr | INR. 4,000/- Per Cr |
| Commodity | Non-Agri: INR. 260/- Per Cr Agri: INR. 175/- Per Cr | NA |
Comparison: Based On The Feature Provided In Account
Both Sharekhan & HDFC Securities provide ample of facilities to their customers. All the facilities hereby mentioned below along with the comparison:
| Particulars | Sharekhan | HDFC Securities |
| 3 in 1 Account | No | Yes |
| Charting | Yes | Yes |
| Algo Trading | No | No |
| SMS Alerts | Yes | Yes |
| Online Demo | Yes | Yes |
| Online Portfolio | Yes | Yes |
| Margin Trading Funding Available | Yes | No |
| Combined Ledger for Equity and Commodity | Yes | No |
| Intraday Square-off Time | 3:15PM | 3:15PM |
| NRI Trading | Yes | Yes |
Comparison: Based On Trading Platform
Both Sharekhan & HDFC Securities offers different platforms for trading to their customers- like, online, mobile, desktop, tablet, etc. The comparison based on that is given below:
| Particulars | Sharekhan | HDFC Securities |
| Desktop Trading Platform | TradeTiger | Blink |
| Desktop Platform (Windows) | Yes | Yes |
| Desktop Platform (Mac) | No | No |
| Web Trading Platform | Yes | Yes |
| Web Trading Detail | sharekhan.com | trade.hdfcsec.com |
| Mobile Site | Yes | Yes |
| Mobile Trading | Yes | Yes |
| Mobile Trading App | Sharekhan | HDFC securities Mobile |
| Android Mobile App | Yes | Yes |
| iPhone Mobile App (IOS) | Yes | No |
| Android Tablet App | Yes | Yes |
| iPad App (IOS) | Yes | No |
| Trading Software Charges | Free | Yes, Blink INR. 3,999/- p.a. Pro Terminal -INR 1,999/- pa |
Comparison: Based On Investment Offer
According to the large variety of investment opportunities, both Sharekhan & HDFC Securities provide many options like Mutual fund, bond, Insurance, SIP, IPO, etc. The comparison is mentioned as follows:
| Particulars | Sharekhan | HDFC Securities |
| Equity Cash and F&O | Yes | Yes |
| Currency Derivatives | Yes | Yes |
| Commodity | Yes | No |
| Online IPO Application | No | Yes |
| Mutual Funds | Yes | Yes |
| Bond / NCD | Yes | Yes |
| ETF | Yes | Yes |
| Banking | No | Yes |
| Insurance | Yes | Yes |
| Forex | No | No |
| MF SIP Investment | Yes | Yes |
| Equity SIP Investment | No | Yes |
| PMS Service | Yes | No |
| Other Investment Options | NIL | Insurance |
Comparison: Based On DEMAT Account Offerings
Here we will compare HDFC Securities vs. Sharekhan based on offering DEMAT A/c to its customers for share trading. The facilities & charges related to DEMAT account is compared below:
| Particulars | Sharekhan | HDFC Securities |
| DP Source | CDSL (Central Depository Services LTD) | CDSL (Central Depository Services LTD) |
| DP ID | 36000 | 12400 |
| DEMAT A/c Annual Maintenance Charges(AMC) | INR. 500/- p.a. | INR. 750/- p.a. |
| Advance Deposit | INR. 500/- in adv. which will be adjusted against billing (Optional). Tariff D-“Deposit INR. 2,999/- (refund of deposit INR. 2,000/- on closure). | Customer having- Depository relationship with the Bank has to pay an adv. fee of INR.7,500/-. |
| Statutory charges | Actual Stamp Paper Charges | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.03% (Min ₹30) + ₹5.50 (CDSL Charges) | 0.04% (Min ₹20) + CDSL charges |
| DEMAT | ₹5 per certificate (Min 50 per request) | ₹5 per certificate + ₹35 request charges |
| REMAT | ₹50 per certificate or ₹50 for every hundred securities | ₹30 |
| Pledge Creation | 0.03% (Min ₹100) | Nil |
| Pledge Creation Confirmation | Nil | 0.04% of transaction value (Min ₹40) |
| Pledge Closure | Nil | Nil |
| Pledge Closure Confirmation | Nil | 0.04% of transaction value (Min ₹40) |
| Pledge Invocation | Nil | 0.04% of transaction value (Min ₹40) |
| Failed Instruction Charges | Nil | Nil |
| Other Charges | Freeze/De-freeze – INR. 25/- per transaction Stock lending & Borrowing – 0.02% of the value of the transaction per request (minimum ₹100) Client Master changes ₹30 per request | Nil |
Comparison: Based On Customer Service
Here are the comparison & details of Sharekhan vs. HDFC Securities regarding customer assistance:
| Customer Service Compare | Sharekhan | HDFC Securities |
| 24/7 Customer Service | No | No |
| Email Support | Yes | Yes |
| Online Live Chat | Yes | Yes |
| Phone Support | Yes | Yes |
| Toll Free Number | Yes | No |
| Through Branches | Yes | Yes |
| Customer Care Number | 1800227500 | 91-22-3355336 |
| Account Opening Process | Offline | Offline |
| Customer Support Email | [email protected] | [email protected] |
| Knowledge Centre/Education | https://www.sharekhan.com/help/hello | https://www.hdfcsec.com/products/demolisting/ |
| Head Office Address | Sharekhan Limited, 10th Floor, Beta Building, Lodha iThink Techno Campus, Kanjurmarg (East), Mumbai-MH– 400042 | LODHAI-I THINK TECHNO CAMPUS BLDG-ALPHA, 8 FLR, NEAR KANJURMARG RLYSTN, KANJURMARG, MUMBAI-MH-400042 |
| Website | https://www.sharekhan.com | https://www.hdfcsec.com/ |
Conclusion
Sharekhan & HDFC Securities both are indeed large & renowned brands in the Indian Share /Stock-broking industry. Both have different advantages and both have some setbacks. But it is dependent on an individual investor that which organisation will be best fitted for his needs. Investor should go through this perfect comparative study of Sharekhan vs HDFC Securities, before investing.
