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Sharekhan Vs HDFC Securities: Comparative Analysis

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Sharekhan Vs HDFC Securities: A Relative Analysis

Incorporated in the year 2000, HDFC Securities have 250 branches in India. It is one of the leading brands of the Money Market having a customer base of 20 lakhs. It offers IPO, Mutual Fund, Future option, Currency derivative, NPS, NRI offerings, Insurance, Term Deposits & bonds to its customers.    

On the other hand, Sharekhan is also a very trusted name in the Money market. Having a 16years experience, more than 19 lakhs customers and 2800 offices in India, it is the 3rd organisation of its kind after ICICI Direct & HDFC Securities. 

Both of these companies offer a wide range of investment options to its customer.

Here we will compare both the companies in terms of market reputation/rating, fee structure, charges, service quality, and the products.

Functions

HDFC Securities

  1. Integrated 3-in-1 account provides Savings, Trading & Demat facilities altogether. 
  2. Facilitates customers to transact in equities, insurances, bonds, currency derivatives, IPOs, SIP, Mutual Funds, etc. 
  3. Customers will get a personalised Relationship Manager to get assistance.
  4. Technical training, tips, research, recommendations are provided to customers.
  5. Online, tablet, mobile-based platform for a new age technology-based facilities. 
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Sharekhan

  1. Sharekhan is renowned in the money market for their research information. 
  2. Offers every product related to investment – insurances, Mutual funds, debentures, stock, arbitrage, etc. 
  3. Call & trade facility is offered for free.
  4. Being the oldest one in this industry – the network is very large.
  5. Loan against security (LAS) facility available.
  6. Offers trading training to customers in association with Online Trading Academy (OTA).
Sharekhan Vs HDFC Securities Review

Comparisons: Based On The Facilities Provided

Here we are comparing HDFC Securities & Sharekhan based on the facilities they offer.

 ParticularsSharekhanHDFC Securities
Market rating as an organisation4/54/5
The rating according to Fees charged for Brokerage 2.5/53/5
The rating according to Trading platform4.5/54.5/5
The rating according to the Investment offerings5/54.5/5
The rating according to customer satisfaction4/53.5/5
Type of BrokerFull-Service BrokerFull-Service Broker
Stock Exchanges supportedBSE, NSE, MCX, NCDEX, NSELBSE, NSE

Comparison: Based On Account Maintenance Charges

Sharekhan provides a free Trading account & DEMAT account to its customer. The AMC for the trading account is free, but they charge an AMC of DEMAT account annually.

HDFC Securities charges for opening a trading account, but the DEMAT account opening is free.

They also charge AMC for the DEMAT account annually, whereas no charge for trading account AMC. Based on the AMC & Account opening charges we can compare SHAREKHAN & HDFC Securities as hereunder:

ParticularsSharekhanHDFC Securities
Trading Account Opening FreeINR. 999/- (one time)
Trading AMCFreeFree
Demat Account Opening FreeFree
Demat AMCINR. 400/-p.a. (Waived for 1st year)INR. 750/- p.a.(Waived for 1st year)
Provide DP ServiceYesYes

Also Read: How to Open Demat Account in Different Broker in India

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Comparison: Based On Brokerage Plan

Here we have compared Sharekhan & HDFC Securities based on brokerage plan offerings to the customers.

HDFC Securities don’t have any multiple, monthly or yearly plans for their customers. Whereas Sharekhan only has multiple plans to offer. 

ParticularsSharekhanHDFC Securities
Multiple PlansYesNo
Monthly PlansNoNo
Yearly PlansNo No

Comparison: Based On Brokerage Charges

Both Sharekhan and HDFC Securities offer their customers a percentage base brokerage plan. Also, both Sharekhan & HDFC Securities have a fixed minimum brokerage charge of INR. 20/- & INR. 25/- per order respectively.

ParticularsSharekhanHDFC Securities
Plan Details Classic Trading Plan (Percentage Based)Online Trading Plan (Percentage Based)
Equity Delivery0.5%0.5% or 50 paisa
Equity Intraday0.1%0.05% or 5 paisa
Equity Futures0.1%0.05% or 5 paisa
Equity Options2.5% of Premium OR INR. 250/- per lot (whichever is higher)0.1% of Premium OR INR. 100/- per lot (whichever is higher)
Currency Futures0.1%INR. 23 per lot
Currency Options2.5% of Premium OR INR. 30/- per lot (whichever is higher)INR. 20 per lot
Commodity Trading0.1%NA
Minimum BrokerageINR. 20/-INR. 25/-
Hidden ChargesNoYes
FundingYes – 18% interest p.a.Yes – 18% interest p.a.
Call & Trade ChargesFreeFree

Also Read: ShareKhan Brokerage Calculator Online

Comparison: Based On Transactional Charges

In this below-mentioned chart, the details of transactional charges are mentioned according to the product type: 

ParticularsSharekhanHDFC Securities
Equity DeliveryINR. 325/- Per CrINR. 325/- Per Cr
Equity IntradayINR.  325/- Per CrINR. 325/- Per Cr
Equity FuturesINR. 190/- Per CrINR. 190/- Per Cr
Equity OptionsINR. 5,000/- Per CrINR. 5,000/- Per Cr
Currency FuturesINR. 100/- Per CrINR. 110/- Per Cr
Currency OptionsINR. 4,000/- Per CrINR. 4,000/- Per Cr
CommodityNon-Agri: INR. 260/- Per Cr
Agri: INR. 175/- Per Cr
NA

Comparison: Based On The Feature Provided In Account

Both Sharekhan & HDFC Securities provide ample of facilities to their customers. All the facilities hereby mentioned below along with the comparison:

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Particulars SharekhanHDFC Securities
3 in 1 AccountNoYes
ChartingYesYes
Algo TradingNoNo
SMS AlertsYesYes
Online DemoYesYes
Online PortfolioYesYes
Margin Trading Funding AvailableYesNo
Combined Ledger for Equity and CommodityYesNo
Intraday Square-off Time3:15PM3:15PM
NRI TradingYesYes

Comparison: Based On Trading Platform

Both Sharekhan & HDFC Securities offers different platforms for trading to their customers- like, online, mobile, desktop, tablet, etc. The comparison based on that is given below:

ParticularsSharekhanHDFC Securities
Desktop Trading PlatformTradeTigerBlink
Desktop Platform (Windows)YesYes
Desktop Platform (Mac)NoNo
Web Trading PlatformYesYes
Web Trading Detailsharekhan.comtrade.hdfcsec.com
Mobile SiteYesYes
Mobile TradingYesYes
Mobile Trading AppSharekhanHDFC securities Mobile
Android Mobile AppYesYes
iPhone Mobile App (IOS)YesNo
Android Tablet AppYesYes
iPad App (IOS)YesNo
Trading Software ChargesFreeYes, Blink INR. 3,999/- p.a.
Pro Terminal -INR 1,999/- pa

Comparison: Based On Investment Offer

According to the large variety of investment opportunities, both Sharekhan & HDFC Securities provide many options like Mutual fund, bond, Insurance, SIP, IPO, etc. The comparison is mentioned as follows:

ParticularsSharekhanHDFC Securities
Equity Cash and F&OYesYes
Currency DerivativesYesYes
CommodityYesNo
Online IPO ApplicationNoYes
Mutual FundsYesYes
Bond / NCDYesYes
ETFYesYes
BankingNoYes
InsuranceYesYes
ForexNoNo
MF SIP InvestmentYesYes
Equity SIP InvestmentNoYes
PMS ServiceYesNo
Other Investment OptionsNILInsurance

Comparison: Based On DEMAT Account Offerings

Here we will compare HDFC Securities vs. Sharekhan based on offering DEMAT A/c to its customers for share trading. The facilities & charges related to DEMAT account is compared below:

 Particulars SharekhanHDFC Securities
DP SourceCDSL (Central Depository Services LTD)CDSL (Central Depository Services LTD)
DP ID 3600012400
DEMAT A/c Annual Maintenance Charges(AMC)INR. 500/- p.a.INR. 750/- p.a.
Advance DepositINR. 500/- in adv. which will be adjusted against billing (Optional). Tariff D-“Deposit INR. 2,999/- (refund of deposit INR. 2,000/- on closure). Customer having- Depository relationship with the Bank has to pay an adv. fee of INR.7,500/-. 
Statutory chargesActual Stamp Paper ChargesNil
Transaction Charges on Debit (Per ISIN)0.03% (Min ₹30) + ₹5.50 (CDSL Charges)0.04% (Min ₹20) + CDSL charges
DEMAT₹5 per certificate (Min 50 per request)₹5 per certificate + ₹35 request charges
REMAT₹50 per certificate or ₹50 for every hundred securities₹30
Pledge Creation0.03% (Min ₹100)Nil
Pledge Creation ConfirmationNil0.04% of transaction value (Min ₹40)
Pledge ClosureNilNil
Pledge Closure ConfirmationNil0.04% of transaction value (Min ₹40)
Pledge InvocationNil0.04% of transaction value (Min ₹40)
Failed Instruction ChargesNilNil
Other ChargesFreeze/De-freeze – INR. 25/- per transaction
Stock lending & Borrowing – 0.02% of the value of the transaction per request (minimum ₹100)
Client Master changes ₹30 per request
Nil
open hdfc securities blink Demat account

Comparison: Based On Customer Service

Here are the comparison & details of Sharekhan vs. HDFC Securities regarding customer assistance:

Customer Service CompareSharekhanHDFC Securities
24/7 Customer Service NoNo
Email Support YesYes
Online Live Chat YesYes
Phone Support YesYes
Toll Free Number YesNo
Through Branches YesYes
Customer Care Number 180022750091-22-3355336
Account Opening Process OfflineOffline
Customer Support Email [email protected][email protected]
Knowledge Centre/Education https://www.sharekhan.com/help/hellohttps://www.hdfcsec.com/products/demolisting/
Head Office Address Sharekhan Limited,
10th Floor,
Beta Building,
Lodha iThink Techno Campus,
Kanjurmarg (East),
Mumbai-MH– 400042
LODHAI-I THINK TECHNO CAMPUS BLDG-ALPHA,
8 FLR, NEAR KANJURMARG RLYSTN,
KANJURMARG,
MUMBAI-MH-400042
Website https://www.sharekhan.comhttps://www.hdfcsec.com/

Conclusion

Sharekhan & HDFC Securities both are indeed large & renowned brands in the Indian Share /Stock-broking industry. Both have different advantages and both have some setbacks. But it is dependent on an individual investor that which organisation will be best fitted for his needs. Investor should go through this perfect comparative study of Sharekhan vs HDFC Securities, before investing.

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