IndiaMART Reviews – Why IndiaMART Is India Best eCommerce B2B Marketplace

Company Information – Overview History

Founded in 1996 by cousins, Dinesh Agarwal and Brijesh Agrawal, residents of the state of Uttar Pradesh, Indiamart has become the largest Business to Business (B2B) portal in India.

When they created the platform, India had around 15000 internet users and the sole purpose of the founders was to create a platform which will help business owners to find their wares.

Over the years, their model has undergone tremendous changes. Today it is not just businesses but even individual customers who look for products and services on their website.

Their model has been simple. They would provide a platform to business owners instead of a monthly or an annual fee. The advantage the business owners would get was an unprecedented reach, powered by the reach of the internet.

Today Indiamart is not just a Business to the Business platform but Business to Customer (B2C) and a Customer to Customer (C2C) portal.

The aggregate visits to the site have been as follows:

2017: 32.5 crore

2018: 55.2 crore

2019: 72.3 crore

These figures make Indiamart one of the most visited B2B portals in the country. It also has close to 1 crore downloads in the App version and has a cumulative rating of 4.7 in the Android Playstore.

One of the reasons behind the popularity of the portal has been the sheer size of its inventory. As of March 2019, Indiamart has 8.27 crore registered buyers and had 55.5 lakh storefronts. It is also expected to maintain 29 % compounded annual growth rate (CAGR) over the next two years.

The storefronts have a total of 50.13 million products to choose from. There are also services which other businesses and customers can select for their need.

One of the advantages that Indiamart got was their first-mover initiative. This led it to capture a large chunk of the market and register customers. Over the years, as the above numbers have shown, they have grown manifold. By 1999, Indiamart had 1000 listings and was well on its way to the top.

Looking at the graph, over the last 10 years, Indiamart has become the largest online Business to a Business ecommerce platform, cornering over 60% of the market share. It handles over 97000 product categories ranging from logistics to shipping, computer peripherals to food processing.

As a business to business portal, Indiamart has been able to bridge the gap between buyer and seller and this has led to a wealth of goodwill, that has been showered on them.

The figures also have shown remarkable upswing, and the company has been able to overcome the dot com bubble and the recessions.

The marketplace of Indiamart is replete with big names, some of whom are, Agfa HealthCare India, Case New Holland Construction Equipment (India), Hilti India, JCB India and Nobel Hygiene.

These companies have been able to leverage the wide reach and popularity of the portal and have been able to increase their businesses over the years.

In 2019, Indiamart became the first Business to Business (B2B) portal to go public.

Over the years, Indiamart has also been able to raise funding for its expansions.

2009: INR 50 crore funding from Intel Capital which was divided amongst Indiamart, One97 Communication and Global Talent Track. This was part of their Series A funding.

March 2016: Indiamart raised funding from Amadeus Capital Partners and Quona Capitals which were part of their Series C funding.

These funding were raised to help Indiamart expand their activities and become a dominant business entity across the country.

Over the years they have also been awarded numerous recognitions. This reflected the strength of the company and impressive fundamentals.

With the advent of Indiamart, there have been a plethora of other ecommerce portals in the Indian Digital market. This has led to greater competition and better consumer services. The number of products and services to have increased and the process has become competitive.

Customers too are now able to choose from a large number of portals, offering them a range of incentives and discounts. Amidst all this, Indiamart has been able to hold on its own, given its enormous repository of the listed businesses and easy to use services.

With the growth graph showing a consistent upsurge, the future holds good for the company and with more investment into marketplace technology, Indiamart will remain a force to reckon within the foreseeable future.

Indiamart Share Price

Coming Soon….

About Indiamart – Summary

Indiamart Customer Ratings

Amazing Facts about IndiaMART eCommerce B2B marketplace Platform

Indiamart is one of the largest B2B online marketplaces in India with a slight difference. Indiamart is a listing business, listing businesses of all categories across the country.

IndiaMART online shopping is different from other run-of-the-mill online e-Commerce marketplaces although it is very much a part of the online ecosystem.

It constitutes a 60% market share of online B2B Classified space in India. The channel concentrates on providing a platform to small & medium enterprises (SMEs), relatively large enterprises.

It encompasses the whole business community of India, connecting Indian Manufacturers to buyers via its web portal. It also provides a platform for B2C businesses to Individuals in India.

It boasts of dealing with 98+ million buyers, 5.9+ million suppliers, and 66million+ products and services. Indiamart employees 3373 employees spread across 77 offices in the country.

On this platform, Indiamart brings the buyers and sellers on the same platform where they can interact irrespective of locations they are based on.

A buyer can increase his/her buying horizon and get the cheapest across the location.

Seller does not establish a physical existence in every location for its product visibility. Being in a single location, through Indiamart, the seller or supplier can get the benefit of being present in multiple locations at the same time. Sellers can be suppliers, manufacturers or retailers.

Important Milestone Factsheet on Indiamart

• 1999 Registered IndiaMART InterMESH Ltd. As a company
• 2003 Launched TrustSEAL for documentary verification of suppliers
• 2008 Shifted focus from export business to the domestic B2B market
• 2009 Launched RFQ feature of IndiaMART called BuyLead
• 2010 Launched IndiaMART Premium Number Service
• 2012 Launched IndiaMART mobile website and app
• 2013 Launched price discovery service
• 2015 Launched behavioral matchmaking feature
• 2016 Implemented mobile enterprise resource planning (ERP) system
• 2017 Launched IndiaMART payment protection program and payment facilitation
• 2018 Launched Lead Management System
• 2019 Indiamart goes public with Indiamart IPO

Awards & Achievements

• “Dinesh Agarwal: The Digital Person of the Year” at the 10th India Digital Awards
• “Most Promising Company of the Year” at the CNBC Awaaz CEO Awards
• “Certificate of Recognition” for cooperation with Intellectual Property Right Holders by REACT (The Anti-Counterfeiting Network)
• India Law Awards 2019 for ‘Technology, Media and Telecommunication In-House Legal Team’
• ‘Video Content in a Business Website- Special Mention’ at Video Media Awards and Summit 2019
• ‘Best Online Classified Website’ at Drivers of Digital Summit & Awards, 2018
• ‘Best Online Classified Application’ at Drivers of Digital Summit & Awards, 2018
• ‘Best Business App’ at Drivers of Digital Summit & Awards, 2018
• ‘Best Business App Award’ at GMASA 2017
• ‘Best Online Classified Website Award’ at Drivers of Digital Awards, 2016
• ‘Special Contribution Award’ at WASME – Super SME Awards, 2016
• Manthan Award South Asia and Asia Pacific 2013 under the ‘E-business and Financial Inclusion’ category
• Red Herring 100 Asia Awards 2008
• Nominated among the top three at Emerging India Awards 2008

What IndiaMART Brand Offers?

• Brand Promise – ‘Bada Aasaan Hai’
• Brand Attributes – Simplicity, Convenience, and Ease of use
• Brand Mission – To make doing business easy

What is Indiamart?

Indiamart is primarily a B2B marketplace where a supplier, manufacturer, importer, wholesaler, or distributor can showcase his/her products and services to the buyers to grow your business.

Buyers are retailers, shop owners, eCommerce sellers or private label brands.

Indiamart is the best sourcing platform for all kinds of business wherein you can but products in bulk at an Indiamart wholesale rate for your own business or trading or to grow your business, you can sell your products on a larger platform to a large base of buyers.

How Indiamart works

If someone wants the “X” product, you post your requirement on the IndiaMART Web portal.

This product will be posted to all manufacturers and suppliers who are in the business of product “X”. The buyer of product “X” will now start to choose from the list of suppliers with whom he wants do to do business.

Indiamart Company Financials

1. Income Statement

The income statement for the Quarters ending March 2020, December and September 2019, reflect the financial standing of the organisation.

The chart shows the rise in Net Sales over the said periods. There has been a fall and a rise in the Other Income segments and that is predominantly a usual market scenario.

With rising income, there has also been a rise in the EBIT which is but a natural phenomenon.

However, the Net Sales has shown a slight decrease in the financial quarter ending March 2020 as compared to the previous quarter.

2. Balance Sheet

The Balance sheet gives us a fair idea of the profitability of the organisation. It gives a perspective of the capital expenses and the debts over a financial year.

These figures are important for an investor who will then get an idea about the strength of the company and its prospects.

Your view – vote now – buy or sell

Coming Soon….

Indiamart Annual Report

Financial & Operational Overview

The financial and the operational overview is the summary of the costs and the returns that the business generates. This is an extremely important document which helps understand the working of the organisation.

The operational overview tells us the overall cost needed to run the company and the areas where maximum expenses are incurred.

Financial analysts keep an eye over these figures and work out ways to minimise costs and increase profitability. Greater costs may often lead to loss of liquidity and may hamper the functioning of the organisation.

These are the reasons why the financial and the operational Overview are important documents about the mentioned company.

Financial Highlights:

The financial highlights are for the financial years ending in March 2018 and March 2019 respectively. It shows the revenue generated from the usual operations of the company.

It also reflects the profit made by the company before and after the payment of tax.

The chart also shows the total expenses incurred by India mart of the same period. The profit is then calculated deducting the expenses from the revenue earned.

There has been an upsurge in the revenue generation of the company as well as the expenses incurred. Based on the increase in revenue generation, there has also been a proportionate profit earned by the company.

Operational Highlights:

The gross revenue earned from operations stood at INR 707.50 compared to INR 548.39 for the financial years ending March 2019 and March 2018, respectively.

The net profit for the same period was INR 149.00 and INR 20.04. This showed a remarkable upswing in the functioning of the company. An increase in the profitability of the company augurs well for its sustenance.

There has also been an increase in the tax payment but that is directly proportionate to the revenue earned during both the financial years.

The operational highlights of a company show its overall financial health.

Indiamart IPO Details

Indiamart got listed on Jul 4, 2019. It showed a great tenacity during its formative years and hence had been able to post profitable growth over a period in time. As a result of this, the investors were quite an exciting lot getting to know the public listing of the company.

The IPO listing of any company reflects its growing stature and confidence.

• To expand company operations and discover newer markets. These expansions require money and the public listing helps the company get access to a whole lot of funds.
• Operational payments or Capital Expenses are also other areas of expense incurred by the company. To streamline the payments an IPO listing is helpful.
• An IPO listing is done after scrutiny of the company financials both from the economic point of view and the security point of view. Hence, a listed company is also able to approach financial and lending institutions for loans at favourable terms.
• An administrative rejig is also responsible for IPO listings.

The Indiamart IPO opening date was: Jun 24, 2019

The Indiamart IPO closing date was: Jun 26, 2019

The issue type: Book Built type

Listing date: Jul 4, 2019

Indiamart Allotment Status

Issue size of the listing is as follows:

4,887,862 Equity Shares at INR 10. This aggregates to INR 475.59 crores.

The offer for sale is pegged at 4,887,862 Equity Shares at INR 10 each.

The face value of each share stands at INR 10.

The Registrar of the IPO is Link Intime India Pvt. Ltd. Which is a Mumbai based trading company. They are responsible for the listing of the IPO and refunding too.

Indiamart IPO Listing

Indiamart has been a veteran player in the field of Business to Business (B2B) ecommerce trade. They have grown from a 1000 listings to almost 8 crores plus today.

The revenue over the years too has shown remarkable growth and so has been the profitability of the company.

Because of all these reasons the listing of the IPO has welcomed with excitement among the business class.

Indiamart got listed on the 4rth of July 2019.

• Future Strategies

The future strategies of Indiamart are as follows:

• To become the one-stop-shop for most businesses. This will be done by increasing the number of listings and providing them access to greater resources.

• To increase the footprint across the globe and no just limit itself within India. The first stop should be the SAARC countries and then South East Asia as a whole.

• To invest in technology and streamline the entire process. This will lead to more consumer engagement.

• To spread awareness amongst the smaller business and provide them with a glimpse of the benefits they would inherit while doing business with Indiamart. The Small and Medium Enterprises (SME) account for a large chunk of industries of the country. Tapping into them will unlock great potential as well as increase revenue.

• Advertise about its presence across the board to spread awareness. A large chunk of registered users on Indiamart are individual customers. 

• Competitive Strengths

Indiamart has been a veteran in the domain of ecommerce. Let us look at its strengths:

• It has a strong network of listed companies and a large market place of storefronts. This is a tremendous benefit for a company that is on rapid growth.

• Indiamart has a huge list of registered products and services catering to business as well as other individuals.

• The industries that are listed on the marketplace range from shipping to logistics, home delivery to food processing. The sheer diversity of products and services available on the Indiamart marketplace is mindboggling.

• They have an India wide presence and is ever-growing. At present Indiamart has a 60% share in the Business to business (B2B) market.

• Numerous packages are offered by the company for its subscribers. There are annual subscriptions to packages which are subscriptions free to.

• Indiamart is a cost-effective platform. That would mean that most businesses do not incur many costs peddling their products and services on the portal. This works to everyone’s advantage.

• Indiamart has a robust mobile platform which allows mobile users the advantage of looking for both services and products from the comfort of their homes.

• Its in-house payment system Pay with Indiasmart is the quickest way to make payments and close deal.

Some other strengths work to the advantage of the company:

• Being the first mover in the field of business to business ecommerce, it had been able to garner the lion’s share of the market. This has made it the leading B2B services and products ecommerce platform.
• As the Small and Medium Enterprises grow, Indiamart will also grow since their growth is directly proportional to the growth of the country and the economy.
• The process created by the company is a robust two-way discovery marketplace which helps not just the buyer but the seller too.
• The wholesale market of the country is huge and continues to grow at an unprecedented rate. Indiamart, with its huge network and robust process, is well placed to cash in on this growth story.

However, there are inherent risks that are involved:

The economy works both ways. While there will be a period of rapid growth, there will also be times when it will slow down. This will affect all the companies and will also have a domino effect on Indiamart.

There has been a proliferation of similar ecommerce companies. Some of the companies which are vying for the market share are:

JustDial, Google, Industry Buying, Power2SME, Moglix and Bizongo.

These companies have invested a whole lot on technology and advertising and have been able to garner a sizeable portion of Indiamart’s subscribers. Google, as we know is a behemoth and has its fingers in most pies. It provides similar services to a huge audience and at lower costs.

Indiamart has survived the dot com bust and the global recessions and is well equipped to face the upcoming challenges.

There are unforeseen challenges too that may change consumer behaviour and the company needs to be prepared for them.

The ecommerce market in India growing fast and there are many more players who would want to participate in this growth story.

The Grey Market murmurs

The grey market is a closed market which operates outside the purview of SEBI. This market does not have an official jurisdiction.  The reason why traders still throng the Grey market is for the vibe it emanates.

Anything positive that comes out of the grey market concerning an upcoming listing often translates into a great stock exchange performance.

The grey market for Indiamart as on 02-07-2019 was in the range INR 15 to 160. The Kostak was INR 200 and the Sauda was INR 2000.

Indiamart IPO Subscription Status

The breakup of the subscriptions as per the investor category:

The Indiamart IPO Details summary

• Open: Jun 24, 2019
• Close: Jun 26, 2019
• The type of issue: book built
• The size of the issue: 4,887,862 Equity Issues at INR 10 each,
• Value: INR 475.59 Crores
• The price of the Initial Public Offer: INR 970 to INR 973 Per Equity Share
• The Market Lot: 15 Shares
• The Minimum shares required: 15 shares
• Exchanges where the listing will be done: National Stock exchange and the Bombay Stock Exchange

Indiamart Promoter Shareholding – Stock & Mutual Fund

Indiamart Peers Companies

How to Buy from Indiamart?

Now, the question is how to go about buying the product since there are so many products listed with a large variation in prices. You can see the quantity available are very less, however, you need to purchase products in bulk from Indiamart.

Steps to Buy From IndiaMART

• Visit Indiamart home page and you will see the search bar.
• You need to enter the product name that you need to buy.
• You will get to see the listing results below which you can scroll down to see the entire list on display.
• Suppose you like a product the price. Next, you click on the product.
• You can see a Green Tick which says “verified seller”. This will display the name, number, PAN of the supplier. Please note that the supplier is not fully verified by Indiamart.
• On some products, you may see Yellow Tick. This says “TrustSEAL Verified”. This means the GST number of the supplier is verified. This is given by Indiamart when you buy the TrustSEAL logo for your company. These are paid verified suppliers.
• Now after you negotiate the price and other conditions for the deal and decide to go for it. Some suppliers may ask you to transfer money to their bank account first before they ship the product. You should never transfer money to the seller’s bank account directly. You need to pay through Indiamart.
• Select the “three-horizontal bar” option on the top left corner on the screen, which will open the list. Select customer support from the list.
• Call the customer support and share the details of your deal, including the name of the seller, the product name and all other details of the product that you wish to buy.
• You will then receive a call from the “Payment Protection team” in a few hours (generally 2 – 4 hours). They will provide you a link, which belongs to Indiamart, to make the payment. This payment will go to Indiamart and to the seller directly.
• Once you make the payment, the supplier will deliver the product at the delivery address.
• Now suppose the seller is not TrustSEAL verified and you find the product after delivery is defective. In this case, you need to call the Indiamart customer support and inform them that the product received is defective.
• The customer support will bloc the payment and they will not pay the seller until the product is replaced with a good condition product. Hence, you pay through Indiamart, you can rest assured of a fair deal and be safe and protected by Indiamart.
• Please note certain conditions to report the defective product. Suppose you have purchased the product, made the payment to Indiamart, and finally, you have received a defective product.
• You need to report the defective product within two days from the delivery date of the product. If you have not reported to the Indiamart customer care within two days, then your payment will be automatically transferred to the seller.

The highest category of suppliers on Indiamart is “Leading Suppliers”. These suppliers will have a symbol of a King’s crown that implies leading suppliers. They are more secured than the other buyers on the Indiamart marketplace portal.

Please ensure to make all payments to Indiamart and not to any sellers directly.

Why should you list on Indiamart?

If you are a seller, a manufacturer, importer, private label brand, or retailers who want to take your business to the next level, increase the visibility of your products and that too with minimum investment.

You do not need to set up branches or outlets in every city; neither needs you to set up a cutting edge state-of-the-art website for your products and services. That will cost a lot of money. 

All you need to do is pay a small amount to Indiamart and get listed on their web portal. You can even list your business for free. Indiamart is a great and effective way to start a wholesale business.

What are the Benefits of Buyers and Sellers?

Buyers Benefits:

• Buyer & Seller finalize the deal
• The buyer deposits the money to IndiaMART under a Payment Protection program
• Seller ships the product
• Buyer confirms delivery of the goods
• Seller receives payment within 24 to 48 hours

Indiamart has 4.7 million suppliers and a huge base of products listed on the Indiamart marketplace that runs into Crores. That way Indiamart adds value to the buyers selling propositions and buyers get an opportunity to join Indiamart’s huge marketplace and grow the business with thousands of products already listed on the portal. Hence, buyers can enjoy a wide range of products to select from.

The most important benefit for buyers is Indiamart’s payment protection program. Here buyers contact the supplier, negotiate, then decide on a mutually agreeable price point, and deposit amount in the Indiamart account.

When buyers receive the goods and buyers confirm Indiamart about satisfactory delivery of the ordered product than Indiamart will release the payment to the seller in question.

The amount that a buyer pay remain secured with Indiamart. In case of any issue, buyers can get a refund from Indiamart. This is the payment protection program of Indiamart which is indeed an advantage for the buyer.

Suppliers’ Benefit

• Multiple payment options
• No setup fees
• Pay when you sell

Indiamart has more than 5.9 crores buyers currently and still counting. Hence, the supplier gets wide visibility.

Also, by joining Indiamart, the seller enjoys an added trust factor.

Indiamart gets millions of inquiries daily that a supplier can cash on. The leads are passed on to the relevant sellers and the sellers, in turn, can contact the prospective buyers and clinch the deal.

Most importantly, suppliers get the “Pay with Indiamart” option wherein buyers can receive payments from the buyers using two methods of payment.

Payment Options:

• The supplier can directly send payment link to the buyer to receive the payment

• The supplier can send directly the invoice to the buyer to receive payment against the invoice

For the supplier, it is an absolutely hassle-free process where payment settlement is usually done within 2 to 3 hours after the buyer confirms the delivery of the goods in good condition to Indiamart.

In other words, Indiamart settle the payment within 2 to 3 hours to the seller if the seller leverages pay with Indiamart option, unlike other payment gateway options where it takes around 24 to 48 hours for payment settlement.

Indiamart has developed the payment gateway in such a way, keeping in mind that the seller gets the payment at the shortest possible time and without any hassle or following up. That way Indiamart eradicates any cash flow related issues originating in the deal.

Indiamart Registration of your Business

• You need to create an account with Indiamart.
• List your products.
• You start getting product leads and inquiries in your account.
• To grow your business, you can upgrade your account with Indiamart leveraging Indiamart mini dynamic catalog package.
• Now, let’s explore more on how to create an account with Indiamart.
• How to create an account with Indiamart – step by step guide
• To get started, you need to visit the IndiaMART website seller.indiamart.com.
• Enter your mobile number.
• Enter your name, business name, email id, business city and click on register free button.
• You will receive an OTP on your mobile number which will be validated automatically.
• On the next screen, enter company address, pin code, locality, GSTN which is Optional if your business falls under the exemption category.
• Enter your website address if you have one and want to, although it is optional.
• Next, click on save business details to proceed.
• Next, enter your product details and click on start selling.

You are now all set to access, operate, and manage your seller account.

On the dashboard, you will see the total product count based on your entry and listing. The status of the products is in green and red color.

If any product information is missing, you can see the information that is missing so that you can update the same.

On the listing on the left side of the screen, you can see the product and groups. Leveraging the option, you can add more products and manage products.

You can click on the edit option on the right side wherein you can edit information about the product details.

It is important here that you do the cataloging of your product perfectly, describe your product properly with feature, advantage, benefits, USPs, and upload an attractive photo. You upload as many images as you have of your products.

On the left-hand side menu, you will see the lead manager. You can buy leads from the leads section. This is about the free account.

What is in it for Buyers?

Enjoy the convenience of connecting with Indiamart sellers anytime, anywhere, a wider marketplace with a range of products and suppliers, and

Payment Protection Program

What is in it for Suppliers?

Sellers can get enhanced business visibility, Increased credibility for your brand, Lead Management System, instant payment gateway, Pay with Indiamart.

What is Leading Supplier?

With IndiaMART you can become a Leading supplier. Indiamart leader service is a premium listing service providing a higher listing and Leader Supplier label within your desired category-city combinations, thus increasing the visibility of your products among selected cities and the opportunity to grow your business in your chosen markets.

Benefits of becoming a Leading Supplier with IndiaMART

• A higher position in the listing order on IndiaMART
• 70 weekly BuyLeads under IndiaMART Advantage Program (IMA)
• Corporate video of your company
• Flexibility to select and change category-city combinations
• Complementary TrustSEAL certificate
• Complementary Keyword City Premium Listing
• Leader Supplier label on all selected category-city combinations

Star Supplier – 10 combinations

Star service is a premium listing service by IndiaMART which gives you the benefits of higher relevancy and better visibility in up to 10 Category-City combinations.

The Star Supplier – 10 combinations help you to select desired Category-City combinations and maximize business growth.

Some of the Benefits of Star Supplier – 10 Combinations service include:

• Priority listing in Selected Category City combinations
• 40 weekly BuyLeads under IndiaMART Advantage Program (IMA)
• Corporate video of your company
• Flexibility to select and change category-city combinations
• Complementary TrustSEAL certificate
• Complementary Keyword City Premium Listing
• Star Supplier label on all selected category-city combinations

Note:-

*Star Supplier-10 combination is a paid add on feature for MDC and Maximizer.

*Star Supplier-10 service is only 2 years product

Star Supplier

Star service is a premium listing service by IndiaMART which gives you priority listing in your chosen category-city combinations. With this service, experience increased leads, inquiries and the opportunity to get more business.

Some of the benefits of Star service are:

• 50 weekly BuyLeads under IndiaMART Advantage Program (IMA)
• Corporate video of your company
• Flexibility to select and change category-city combinations
• Complementary TrustSEAL certificate
• Complementary Keyword City Premium Listing
• Star Supplier label on all selected category-city combinations

TrustSEAL

Now be a trustworthy, certified supplier on IndiaMART with TrustSEAL

• Attract genuine buyers
• Get distinct visibility and higher listing across IndiaMART network
• Instill more confidence among your buyers
• Get a competitive advantage over non-certified suppliers

Get these additional Benefits with TrustSEAL package:

• TrustSEAL Logo
• TrustSEAL stamp in IndiaMART listing
• TrustSEAL certificate
• Trust report
• TrustSEAL is a paid add-on feature for MDC. For Maximizer, it is a complimentary service.

Price List

Maximiser

With Maximiser service of IndiaMART, maximize your ROI. The maximizer package of IndiaMART gives you these additional benefits to boost your business. 

What do you get with MAXIMISER? 

•        Higher listing on IndiaMART

•        Certified TrustSEAL from IndiaMART

•        30 buy leads every week

•        Receive payments online (via debit/credit card)

•        4 Email accounts

•        Lead Management System

Price List

(**Prices are exclusive of taxes) 

Domain choice depends on availability. The supplier can also share an existing domain which he/she possesses. 

Mini Dynamic Catalog 

Promote your business online and open new sales channels by getting business leads from all over the world with Mini Dynamic Catalog of IndiaMART. 

With Mini Dynamic Catalog service of IndiaMART, get a professionally designed catalog on IndiaMART along with independent control to add, delete, edit text and images as per requirement. 

What do you get with Mini Dynamic Catalog?

• Higher listing on IndiaMART

• 7 BuyLeads (Monthly Pack) & 10 BuyLeads (MDC- Annual Pack) every week under IndiaMART Advantage Program (IMA)

• Web/email and call-based inquiries

• Receive payments online (via debit/credit card)

• Lead Management System

• Promote your business online and open new sales channels by generating business leads from all over the world.

Price List

(**Prices are exclusive of taxes)

How to upgrade the seller account on Indiamart?

Now we will discuss upgraded accounts. This is about the Mini Dynamic Catalog account which is a paid service, starting at Rs.3000/-.

Benefits of Mini Dynamic Catalog account

If you upgrade your account, the benefits that you would enjoy include:

Higher Listing on Indiamart

If you upgrade, the visibility of your account will be high.

7 Buy leads free every week under IMA

You will get 7 buy leads free every week which means buyers who post a query on Indiamart, you can call them directly. You can contact “7 buy leads” every week.

Receive Payments Online (via Debit/Credit Cards)

As a seller, you can receive payments online via debit or credit cards.

Web/email and call based inquiries

You will receive buyers’ inquiries received via web, email, or call.

Additionally, the Indiamart team will create the catalog of your products.

Price list of Mini Dynamic Catalog

• Monthly Plan starting at Rs.3000 inclusive of 18% tax
• Annual Plan discounted price of Rs.25000, 10% tax extra
• Multi-Year Plan discounted price of Rs.67500, 10% tax extra

Pay with Indiamart

It is a payment gateway of Indiamart launched in 2017. Leveraging the payment gateway, you can collect payment all over India and the world.

Under Pay with Indiamart, you will get two options to collect payment.

• You can send payment link by adding customer’s mobile number and amount
• You can send an invoice by adding the customer’s mobile number, first and last name, and email address. Click on next and a PDF will be generated. You can send the pdf invoice to the buyers.

Mini Dynamic Catalog Account Demo

We will now show you the mini dynamic catalog account demo.

On the dashboards, you will see

• Lead manager
• Buy leads
• Catalog Views

Lead Manager

• Leveraging Lead Manager, you can talk to your buyers and contact your buyers. From here, you can access the catalog link and payment link. You can check the last reply. You can reply to your buyer using Quick Reply link and extend thanks to your buyers.

• You can send customized quotations to buyers.

• In the customized quotation box, you need to enter quantity, price, unit, product name, and product details.

• Next is Terms & Condition. Then a PDF will be generated. You can then now send the Send Quotation.

• Contact Buyer Now

• You can contact to your 7 free leads buyers. You can see the buyer’s contact details, address, phone number, email id. You can send a reply using the send reply button. Once you send a reply, the 7 free leads will reduce to 6 on the left side of the screen.

• You can check the product inquiries on the mini dynamic catalog list.

• You can check how many products are listed in this account.

• This is another benefit that even with 1 product list you can get higher visibility of the product and you will get inquiries and leads by using the mini dynamic catalog facility on Indiamart.

Is dealing and buying from IndiaMART Safe?

Buying from IndiaMART is safe as long as you are paying through IndiaMART Leveraging Their Payment Protection Program. Avoid Paying directly to the seller via NEFT or bank transfer. You need to give feedback to the IndiaMART about any issues faced with the order within two days of delivery, or else the money will be automatically transferred to the seller.

What is the revenue earning source of IndiaMART?

IndiaMART is a B2B ecommerce marketplace for bulk trading and bulk orders. IndiaMART has a process in place to generate leads internally via the web, email, and call. The leads are transferred free to an extent, beyond which it is chargeable. Hence, sellers who want more leads need to pay for it on a pay per lead basis or subscription fee by enrolling for upgradation of account for a higher program of IndiaMART.

Difference between IndiaMART and other eCommerce players

While most ecommerce players are B2C targeting directly to the end-user, IndiaMART is a B2B marketplace mainly targeting the other small sellers like retailers and distributors catering to the end-user.  Some ecommerce websites are also buyers of IndiaMART who buy in bulk at a wholesale rate.

How to delete my mobile no. from IndiaMART?

You need to login to your IndiaMART account. You need to go to settings. Go to the menu option and select ‘Disable Account’. Click on the Disable button and confirm. You need to additionally select the reason from the dropdown for delisting of your account & no. Finally, click on ‘submit & Deactivate button’.

Indiamart mobile app

Indiamart app is developed keeping the B2B buyers on the go from office or home, who buy in bulk to get appropriate discounts and good margin. It is easy to use and maneuver the app.

You can download the Indiamart APP from the playstore/Appstore on your android and ios apple phones.

The app has some features like searching a product and you will start getting calls from sellers and even from Indiamart within 30 minutes.

The user interface of the app is excellent. Whatever you want to do, search, order, you can do it from the home screen. You can get free calls from verified suppliers as well.

Indiamart has a robust mobile platform, which has been able to provide great service to its many customers. As the figures earlier suggested, they have featured amongst the topmost downloaded apps in the country, about B2B ecommerce.

Their app is rich in features and helps both buyers and sellers in fulfilling their needs.

The app has a marketplace providing 63 million services and products to its 93 million registered customers. These products and services are from 5.9 million genuine vendors.

Indiamart has also won awards for being at the forefront of the B2B ecommerce ecosystem.

Some of the awards that have been bestowed upon them are:

• The CNBC AWAAZ CEO Awards for the year 2019 for the most promising company
• The Manthan Award
• The Red Herring Award

Some of the categories that buyers can look are:

• Electronics & Electrical Goods & Services
• Building & Construction Material
• Industrial Plants & Machinery
• Apparel Clothing & Garments

And thousands more.

Sellers also get access to a huge number of buyers who are on the lookout for services and products.

For the Buyer:

• Buyers can search for products and services from numerous categories. Mobility allows them to look for 24×7.
• For further assistance, buyers can post enquiries, send emails or even call and have a talk to the friendly customer service executive.
• A buyer can post queries while in the offline mode too.
• One of the best features of this app is that it allows the buyer to compare prices between services and products.
• One can use Geolocation to look for a seller nearer to the location of the buyer.
• The buyer can also directly chat with the seller and make a deal on the go. This helps both the parties in reducing the timeline and yet make a profitable venture.
• My Favourite section allows the buyer to save the items for later viewing.
• Payment can be made instantly through Pay with Indiasmart, the smartest way to make a payment and get a deal done in the quickest possible time.

For the Seller:

• The seller will get access to a huge community of registered users who have been loyal to the services being provided by Indiamart.
• The seller will be able to respond to queries which have been posted by buyers.
• The seller can create multiple folders and categorize the enquiries on the go.
• Selling to the interested customers on the go has never been so much easier before.
• Receiving payments too has become hassle-free. It is done through the Pay with Indiamart.
• Addition of prices, modification of descriptions can all be done through a responsive backend.
• Sellers can add reminders and notes to help themselves convert leads to sales.
• Through these great features, sellers will now be able to convert a greater number of leads into sales.
• Documents in the form of PDF can be uploaded as well as downloaded. These can be helpful while trying to change images and add product descriptions.

Indiamart app also has advanced features such as catalogue viewing in details. One can also view the sub-catalogues. This app helps everyone sell and buy products and services across the globe.

With Pay with Indiamart, payment has become hassle-free and quick. It directly debits and credits money from the registered account number.

How to install Indiamart App

Go to Play store, key in Indiamart App in the search box, download, install and open on your mobile phone.

Indiamart Registration & Indiamart Login on mobile APP

• When you open the app, it will ask the mobile number that you need to key in.

• You need to verify the mobile number. The OTP will be automatically verified.

• Next, you need to enter a few details like your company name and other details. Update your profile using the edit option in the menu. Update your business logo if any, update your business address.

• Next, you need to visit the home page.

• You can get quotes by using the ‘get quotes now’ button on the home screen by entering the product name.

Sell On IndiaMART on App

Select sell on the Indiamart option from the menu. You need to enter the following to register as a seller as follows:

1. Company Name
2. Company Address
3. Location
4. You website URL if any

Click on next, you will get a confirmation message that your request has been successfully registered on IndiaMART.com. Your website will be visible soon after approval.  Upload photo and description.

Go to manage products section by scrolling down and enter the following:

• Upload photo
• Enter product name
• Minimum order quantity

Click next.

• Product description.
• Create a group if you want

Preview the product details. If ok, click on save. Your product will be live soon.

The same way you can add more products to your catalog listing.

You can share the links with potential buyers, friends, etc.

Similarly, you can go to various other options using the menu on the App.

You can access other menu options on the Indiamart app by accessing the main menu that includes:

• Browse By Industries
• Post Your requirements
• Manage Requirements
• Recommended products
• Search by Leads
• Inquiries for You
• Latest Buy Leads
• Manage Products
• Get Credits

Indiamart Customer Care Support

IndiaMART office Address all City – IndiaMART InterMESH Ltd. 6th floor, Tower 2, Assotech Business Cresterra, Plot No. 22, Sec 135, Noida-201305, Uttar Pradesh, India

IndiaMART Conclusion

IndiaMART is a flagship B2B online ecommerce marketplace launched by IndiaMART intermesh ltd in 1999 onwards. The web portal enables buyers and sellers to come on a common platform, contact via email/phone, negotiate, reach a mutually agreeable price and crack a deal between the dealers.

The portal primarily aims at ordering in bulk for wholesale traders to take advantage of a good margin and higher discount for buying in bulk. IndiaMART is a B2B marketplace enabling buyers to talk directly to the sellers after registering on the IndiaMART Website.

The platform primarily caters to SMEs, large enterprises, traders, retailers, and distributors to send quotations to the leads generated by IndiaMART. Buyers can make payments to IndiaMART and place an order to the seller.

Buying from IndiaMART is safe as long as you are paying through IndiaMART Leveraging their Payment Protection Program. On IndiaMART seller not required to establish a physical outlet in every location for its product visibility.

Being in a single location, through Indiamart, the seller or supplier can get the benefit of being present in multiple locations at the same time.

A seller will enjoy enhanced business visibility, increased credibility for your brand, Lead Management System, instant payment gateway, Pay with Indiamart payment protection program, 7 free leads per week. Buyers enjoy the convenience of connecting with Indiamart sellers anytime, anywhere, wider marketplace with a range of products and suppliers, and via Payment Protection Program and great discounts on bulk orders.

IndiaMART B2B eCommerce Marketplace  FAQs  

Q1. What Is IndiaMART?

Ans: IndiaMART is a flagship B2B online eCommerce marketplace launched by IndiaMART intermesh ltd in 1999 onwards. The web portal enables buyers and sellers to come on a common platform, negotiate, reach a mutually agreeable price and crack a deal between the dealers.

The portal primarily aims at ordering in bulk for wholesale traders to take advantage of a good margin and higher discount for buying in bulk.

Q2. How does IndiaMART work?

Ans: IndiaMART is a B2B marketplace where buyers can talk to the sellers directly after registering on the IndiaMART Website. The platform primarily caters to SMEs, large enterprises, traders, retailers, and distributors to send quotations to the leads generated by IndiaMART. Buyers can make payments to IndiaMART and place an order to the seller.

Q3. Is dealing and buying from IndiaMART Safe?

Ans: Yes, buying from IndiaMART is safe as long as you are paying through IndiaMART Leveraging Their Payment Protection Program. Avoid Paying directly to the seller via NEFT or bank transfer.

You need to give feedback to the IndiaMART about any issues faced with the order within two days of delivery, or else the money will be automatically transferred to the seller.

Q4. How does IndiaMART make money?

Ans: IndiaMART is a B2B eCommerce marketplace for bulk trading and bulk orders. IndiaMART has a process in place to generate leads internally via the web, email, and call. The leads are transferred free to an extent, beyond which it is chargeable.

Hence, sellers who want more leads need to pay for it on a pay per lead basis or subscription fee by enrolling for upgradation of account for a higher program of IndiaMART.

Q5. What is the difference between IndiaMART and other eCommerce players in the system?

Ans: While most eCommerce players are B2C targeting directly to the end-user, IndiaMART is a B2B marketplace mainly targeting the other small sellers like retailers and distributors catering to the end-user.  Some eCommerce websites are also buyers of IndiaMART who buy in bulk at a wholesale rate.

Q6. How to delete my mobile no. from IndiaMART?

Ans: You need to login to your IndiaMART account. You need to go to settings. Go to the menu option and select ‘Disable Account’. Click on the Disable button and confirm.

You need to additionally select the reason from the dropdown for delisting of your account & no. Finally, click on the submit & Deactivate button.

Q7. How can I register on IndiaMART?

Ans: You need to visit the IndiaMART website. Visit the seller website if you are a seller. The first thing it will ask you is your mobile number. After entering your mobile number, click on the button ‘Register For Free’.

You will receive an OTP on your mobile which will be automatically verified in the system (you don’t need to key in the OTP manually) and finally you will reach the seller page.

Q8. How to complete the seller registration and seller page?

Ans: After Registering for free using your mobile number and OTP, you will reach the seller page. You need to enter the company name, email id, company address, location and product name with the product description. Upload all photos and put your website URL and submit. Your account will be activated after approval in 2 to 4 hours.

Q9. Why do I register on IndiaMART as a seller?

Ans: Seller does not establish a physical existence in every location for its product visibility. Being in a single location, through Indiamart, the seller or supplier can get the benefit of being present in multiple locations at the same time. Sellers can be suppliers, manufacturers or retailers.

A seller will enjoy enhanced business visibility, increased credibility for your brand, Lead Management System, instant payment gateway, Pay with Indiamart payment protection program, 7 free leads per week.

Q10. What is in it for Buyers?

Ans: Buyers can enjoy the convenience of connecting with Indiamart sellers anytime, anywhere, a wider marketplace with a range of products and suppliers, and Protection Program and great discounts on bulk orders.

Q11: Tell us more about the Indiamart IPO.

The opening date for the Indiamart IPO was The Indiamart IPO on June 24, 2019, and the closing date was June 26, 2019. The issue was a book Built type and the IPO got listed on the BSE and the NSE on July 4, 2019

Q12: How did the Grey Market respond to it?

The Grey Market was excited hearing the news of the listing of Indiamart. The Grey Market Premium was in the range INR 150 to 160. The Kostak was INR 200 and the Sauda was INR 2000.

Q13: What the future holds for Indiamart.

To become the one-stop-shop for most businesses. This will be done by increasing the number of listings and providing them access to greater resources.

Q14: What are the challenges Indiamart is facing currently?

The economy works both ways. While there will be a period of rapid growth, there will also be times when it will slow down. This will affect all the companies and will also have a domino effect on Indiamart.

There has been a proliferation of similar ecommerce companies. Some of the companies which are vying for the market share are:

JustDial, Google, Industry Buying, Power2SME, Moglix and Bizongo.

Q15: How safe is it to invest in Indiamart?

Indiamart is a professionally managed company and has posted positive growth consistently over many years. The IPO opening price in both NSE and BSE was INR 973 while its Grey Market Premium was in the range INR 150 to INR 160.

Given the financial perspectives, Indiamart is a safe bet to invest in.