Aditya Birla Capital Limited Review
Aditya Birla money is a full-service stockbroker. It started offering its services in the year 1994. It holds the headquarters in the city Chennai, India. However earlier the brokerage firm was known as Apollo Sindhoori Capital Investments for almost 15 years from its year of establishment.
In the year 2009 Aditya Birla group purchased 76% of its stake and later it was known as Aditya Birla Money. Mr. Sudhakar Ramasubramanian is the managing Director of the Aditya Birla Money.
The brokerage firm is widely distributed across the country and manages more than 800 offline branches and brand franchisees. The employees base of the financial firm is around 17000+ and total assets of worth 3000 billion. The revenue asset of the firm is around 155 billion which makes it India’s one of the top full-service brokerage firm.
The Full-Service Broker holds a proper membership with BSE, NSE, MCX, MSEI and NCDEX. The brokerage firm offers its users with multiple trading segments including:
- Equity Trading
- Derivative Trading
- Commodity Trading
- IPO
- Mutual Funds
- Insurance
- Currency Trading
Aditya Birla Capital Limited Official Trading Platforms and its Features
Being a Full-service broker, the financial firm offers its clients with multiple trading platforms includes Desktop, mobile and web-based trading platforms.
1. Aditya Birla Money Express Trade – A Desktop Based Trading application
It is the official desktop-based trading software of Aditya Birla money. It is the customized version of NEST trading platform. The user needs to download and install on their desktop and laptop. The application is very well optimized to perform all trading operations which includes:
Here are some of the best features of the trading software:
- It offers the user with more than 50 trade indicators.
- Charting facility with more than 21 intraday charts.
- It offers information and market monitoring on top trades.
- The availability of open Interest bar feature
- Realtime graphical options strikes.
- Trade recommendations with updates on the trading interface.
2. ETrade Aditya Birla Money – A Web-Based Trading Platform
The Etrade web-based trading portal is an official web-based trading platform. It can directly be accessed via any modern web browser. There is no need to download and install any software for trading.
Some of its features are mentioned below:
- It offers market watch bead management feature.
- It allows it users to execute fast orders.
- It comes with order book facility
- User can also manage trade book
- The platform offers its users with position Book
- User can access holdings and trading limit.
- It helps in managing funds
- Trading charting with simple clicks.
3. Aditya Birla Money Advanced Web Trading – A Web Tading platform
It is the advanced official web-based trading platform of Aditya Birla money. It allows the users with some great advance trading features. It is available for all users and can be effectively used for advance trading.
The best features are given below:
- The real-time portfolio management tracking facility.
- It allows its users with fund transfer facility with more than 15 nationalized banks.
- It offers detailed research reports as per user’s trading preferences and needs.
- Trade notifications and alerts via SMS and Email are provided to the client.
- The Users will be availed to trading hot keys facilities with personalization and customizations.
4. Aditya Birla Money Mobile Invest – A Mobile-Based Trading Application
The Aditya Birla Money Mobile Invest is the official mobile based trading application. It allows the users to perform trading activities from the mobile device on the go. The investors who loves to travels a lot prefers mobile trading application for better productivity and ease.
Here are some of the best features the mobile trading application offers top its users.
- It helps the users to deal with fund transfer facilities with more than 15 nationalized banks.
- The interface allows the customers to perform trading with just one single swipe.
- Trade alerts and notification on real tie basic for better trade selection and helps in high revenue generation
- The application offers great secure and authentic trading experience with high productivity.
- More than 50 trade indicators and 21 intraday charts.
Aditya Birla Capital Limited Research Report and Advisory Trading Tips
The brokerage firm is a full-service stockbroker. The broker provides both fundamentals and technical research and advisory trading tips. The stock broker is includes daily trade calling and trade recommendation. Some of its reports are:
- Portfolio Management and Analysis
- Commodity Trading Reports
- Fundamental Trading Reports
- Derivative Trading Reports
- Technical Trading Reports
All the reports are available by the broker on their official website. The Research and advisory reports are further divided into multiple segments.
- Reports on Market Updates
- Money Weekly Reports
- Money Morning Reports
- Fundamental Research Reports
- IPO based notes
- Realtime result Updates
- Initiating Coverage
- Best Analyst Picks
- Trade Events updates
- Monthly Economic Trading Reports
- Thematic Trade Reports
- Derivative Research Reports
- Money Derivative Roll
- Money Derivative Look
- Technical Research Reports
- Money Trending Reports
- Portfolio Management Reports
- Model Portfolio Stats
- Portfolio Management Services
- Currency Research Reports
- Daily currency Reports
- Special Currency Reports
- Commodities Research Reports
- Commodities World Reports
- Commodity Weekly Reports
- Special Commodity Reports
- Technical Commodity Reports
The above-mentioned research reports and trade analysis reports are available for all its users. The research reports are pretty accurate and good enough to clients to rely on. The broker is best for buying and selling of stocks using its research reports.
Aditya Birla Capital Limited Customer Care, Support and Office Addresses
The full service stock broker allows its customers with various communication channels for its customer support services.
- Web form Support
- Offline Branches
- Via Toll Free Number
- Via Email Support
Customer Care Numbers, Office Addresses, and Helpline Emails and Contact Information.
| Registered Office Address | Aditya Birla Capital Limited One Indiabulls Centre, Tower 1, 18th floor, Jupiter Mill Compound, 841, S B Marg, Elphinstone Road, Mumbai – 400013, India |
| Toll free number | 18002707000 |
| Email ID | [email protected] |
| Fax | +914428290835 |
| Compliance Officer | Ms. Sangeeta Shetty |
| Email ID | [email protected] |
Aditya Birla Capital Limited Customer Ratings
| Segments | Ratings |
| Trading Platforms and Services | 7.0 out of 10 |
| Customer Support and Service | 6.5 out of 10 |
| Trade Exposure | 6.0 out of 10 |
| Pricing and Brokerage Charges | 7.0 out of 10 |
| Research and Advisory | 7.5 out of 10 |
Aditya Birla Capital Limited Prices and Charges
The full services broker imposes various types of charges from its customers. Here you will find all the details.
Aditya Birla Capital Limited Account Opening Charges
The Brokerage charges certain amount from its traders for opening trading and DEMAT Accounts. It also includes account maintenance charges.
| Segments | Charges |
| Opening Charges for Trading Account | Rs. 750/- |
| Opening Charges for DEMAT Account | Rs. 0/- |
| Annual Maintenance Charges for DEMAT Account | Rs. 0/- |
| Annual Maintenance Charges for Trading Account | Rs. 0/- |
Aditya Birla Capital Limited Brokerage Charges and Plans
The full-service share broker levied some brokerage charges from its clients. The brokerage charges are quite balanced and acceptable.
| Segments | Brokerage Charges |
| Equity Options Trading | Rs.50/Lot |
| Currency Options Trading | Rs.20/Lot |
| Commodity Trading | 0.03% |
| Equity Delivery Trading | 0.3% |
| Equity Futures Trading | 0.03% |
| Currency Futures Trading | 0.03% |
| Equity Intraday Trading | 0.03% |
Aditya Birla Capital Limited Transaction and Other Charges
Apart from the above-mentioned charges the brokerage imposes certain transaction charges on its customers. These charges are mandatory for performing any trade.
| Segments | Transaction Fees |
| Equity Options Trading | 0.060% on the premium |
| Currency Options Trading | Not Applicable |
| Commodity Trading | 0.0030% |
| Equity Delivery Trading | 0.00325% |
| Equity Futures Trading | 0.0030% |
| Currency Futures Trading | Not Applicable |
| Equity Intraday Trading | 0.00325% |
Aditya Birla Capital Limited Margin and Exposure
The broker offers its customers with below mentioned trade exposures. It helps the clients to perform trade more than their available trade balance.
| Segments | Trade Margin or Exposure |
| Equity Options Trading | No Margin Available |
| Currency Options Trading | Up to 3 times Intraday Exposure |
| Commodity Trading | Up to 2 times Intraday margin |
| Equity Delivery Trading | Up to 5 times trading margin |
| Equity Futures Trading | Up to 3 times leverage |
| Currency Futures Trading | No Leverage available |
| Equity Intraday Trading | Up to 15 times Intraday leverage |
Comparison of Aditya Birla Capital Limited with Best Brokerage Firms.
Aditya Birla Capital Limited Comparison with Closet Discount Brokers
| Share market firms | Aditya Birla Money | Fyers | Stoxkart | Upstox |
| Share Broker Type | Full-Service Broker | A Discount share broker | A Discount share broker | A Discount share broker |
| Currency Options Trading | Rs.20/- per Lot | Rs.20/- | Rs.15/- | Rs.15/- |
| Equity Futures Trading | Rs. 0.02/- or 0.02% | Rs.20/- | Rs.15/- | Rs.20/- |
| Currency Futures Trading | Rs. 0.02/- or 0.02% | Rs.20/- | Rs.15/- | Rs.20/- |
| Equity Options trading | Rs.35/- per lot | Rs.20/- | Rs.15/- | Rs.20/- |
| Equity Delivery Trading | Rs. 0.2/- or 0.2% | Rs.0/- | Rs.0/- | Rs.0/- |
| Commodity trading | Rs.30/- per Lot | Not Applicable | Rs.15/- | Rs.20/- |
| Equity Intraday Trading | Rs. 0.02/- or 0.02% | Rs.20/- | Rs.15/- | Rs.20/- |
| Range of Brokerage fees | 0.02% to 0.20% | Rs.20/- | Rs.15/- | Rs.20/- |
| Available Account Types | Trading and DEMAT Account (2 in 1) | Trading and DEMAT Account (2 in 1) | Trading and DEMAT Account (2 in 1) | Trading and DEMAT Account (2 in 1) |
| Brokerage Rating | 3.9 out of 5.0 | 4.0 out of 5.0 | 4.5 out of 5.0 | 4.3 out of 5.0 |
Comparison of Aditya Birla Capital Limited with top Full-Service brokerage firms
| Share market firms | Aditya Birla Money | Sharekhan | Edelweiss | Angel Broking |
| Share Broker Type | Full-Service Broker | A Full-service Share broker | A Full-service Share broker | A Full-service Share broker |
| Currency Options Trading | Rs.20/- per Lot | 2.5% or Rs.25/- | Rs.10/- | Rs.30/- |
| Equity Futures Trading | Rs. 0.02/- or 0.02% | 0.1% or Rs.0.10/- | Rs.10/- or 0.01% | Rs.30/- |
| Currency Futures Trading | Rs. 0.02/- or 0.02% | Rs.0.10/- or 0.1% | Rs.10/- or 0.01% | Rs.30/- |
| Equity Options trading | Rs.35/- per lot | Rs.25/- or 2.5% | 0.01% or Rs.10/- | Rs.30/- |
| Equity Delivery Trading | Rs. 0.2/- or 0.2% | Rs.0.50/- or 0.5% | 0.01% of Rs.10/- | Rs.15/- for less than Rs. 50,000/- & Rs.30/- for more than Rs.50,000/- |
| Commodity trading | Rs.30/- per Lot | Rs.0.10/- or 0.1% | Not Applicable | Rs.30/- |
| Equity Intraday Trading | Rs. 0.02/- or 0.02% | Rs.0.10/- or 0.1% | 0.01% or Rs.10/- | Rs.15/- for less than Rs. 50,000/- & Rs.30/- for more than Rs.50,000/- |
| Range of Brokerage fees | 0.02% to 0.20% | 0.10% to 0.50% | 0.5% or Rs.10/- | Rs.15/- to Rs.30/- |
| Available Account Types | Trading and DEMAT Account (2 in 1) | Trading and DEMAT Account (2 in 1) | Trading and DEMAT Account (2 in 1) | Trading and DEMAT Account (2 in 1) |
| Brokerage Rating | 3.9 out of 5.0 | 4.0 out of 5.0 | 4.3 out of 5.0 | 4.1 out of 5.0 |
Aditya Birla Capital Limited Complaints received at BSE/NSE
The table mentioned below helps you to study the number of complaints raised against the broker. All the complaints raised are logged directly to the stock exchanges.
| Exchange | Financial Year | Number of Clients | Complaints |
| NSE | 2020-21 | 45,212 | 19 |
| NSE | 2019-20 | 43,387 | 32 |
| BSE | 2019-20 | 16,123 | 5 |
| NSE | 2018-19 | 41,090 | 63 |
| BSE | 2018-19 | 13,754 | 4 |
| NSE | 2017-18 | 54,857 | 48 |
| BSE | 2017-18 | 24,376 | 11 |
| NSE | 2016-17 | 40,316 | 57 |
| BSE | 2016-17 | 22,921 | 8 |
| NSE | 2015-16 | 39,497 | 45 |
Aditya Birla Capital Limited Pros and Cons
Aditya Birla Capital Limited Pros
- The brokerage firm offers huge presence of offline branches across India.
- Instant online paperless account opening facility.
- The broker provides its users with 2 in 1 trading account facility with DEMAT Account Facility
- It offers users with online investment options like mutual funds.
- Free call and trade services to its users
- It offers its users with fund transfer facility with more than 11 banks.
- The trading platforms offers facility like portfolio tracker
- Great set of trading tools and trading platforms.
Aditya Birla Capital Limited Cons
- Brokerage charges are on the higher side when compared with other major brokerage firms
- No leverage in the equity Options and currency futures
- No Trading facility for NRIs
- Transaction charges are bit high when monitored with other brokers.
Conclusion
Aditya Birla Money is a traditional full-service broker with all the elements at the perfect place, such as analysis, operation, trading services, websites, brokerage, accessibility and much more.
Nevertheless, in all of these cases, the broker is not a leader and has an acceptable standard of qualities for any of these factors.
Aditya Birla Capital Limited General FAQs
Q1. Does Aditya Birla Money offer its users with affordable brokerage charges?
Ans. No, Aditya Birla Money doesn’t offer its users with affordable brokerage charges.
Q2. Does Aditya Birla Money Offers it users with good leverage facility for trading?
Ans. Yes, Aditya Birla Money Offers it users with good leverage facility for trading.
Q3. Does Aditya Birla Money offer NRI based trading facility?
Ans. No, Aditya Birla doesn’t offer NRI based trading facility.
Q4. Does Aditya Birla Money offer its users with Low transaction charges?
Ans. No, Aditya Birla Money doesn’t offer its users with Low transaction charges.
Q5. Does Aditya Birla Money offer offline branches to its customers?
Ans. Yes, Aditya Birla Money offer offline branches to its customers.
Q6. Does Aditya Birla Money offer its customers with Online paperless account opening facility?
Ans. Yes, Aditya Birla Money offer its customers with Online paperless account opening facility.
Q7. Does Aditya Birla Money offer its clients with 2 in 1 trading and DEMAT account?
Ans. Yes, Aditya Birla Money offer its clients with 2 in 1 trading and DEMAT account.
Q8. Does Aditya Birla Money offer its customers with Mutual fund investments?
Ans. Yes, Aditya Birla Money offer its customers with Mutual fund investments.
Q9. Does Call and trade facility is available with Aditya Birla Money for its customers?
Ans. Yes, Call and trade facility is available with Aditya Birla Money for its customers.
Q10. Does Aditya Birla Money charges for Call and trade facility from its clients?
Ans. No, Aditya Birla Money doesn’t charge for Call and trade facility from its clients.
Q11. Does Aditya Birla money Offers its users with fund transfer facility?
Ans. Yes, Aditya Birla money Offers its users with fund transfer facility.
Q12. Does Aditya Birla Money offer its clients with portfolio tracking?
Ans. Yes, Aditya Birla Money offer its clients with portfolio tracking.
Q13. Does Aditya Birla Money offer its customers with good quality trading tools and platforms?
Ans. Yes, Aditya Birla Money offers its customers with good quality trading tools and platforms.
Q14. How much leverage does Aditya Birla offer its clients for Equity Options Trading?
Ans. Aditya Birla offers no leverage to its clients for Equity Options Trading.
Q15. How much leverage does Aditya Birla offers its clients for Currency Options Trading?
Ans. Aditya Birla offers up to 3 times leverage to its clients for Currency Options Trading.
Q16. How much leverage does Aditya Birla offers its clients for Commodity Trading?
Ans. Aditya Birla offers up to 2 times leverage to its clients for Commodity Trading.
Q17. How much leverage does Aditya Birla offers its clients for Equity Delivery Trading?
Ans. Aditya Birla offers up to 5 times leverage to its clients for Equity delivery Trading.
Q18. How much leverage does Aditya Birla offers its clients for Equity Futures Trading?
Ans. Aditya Birla offers up to 3 times leverage to its clients for Equity Futures Trading.
Q19. How much leverage does Aditya Birla offers its clients for Currency Futures Trading?
Ans. Aditya Birla offers no leverage to its clients for Currency Futures Trading.
Q20. How much leverage does Aditya Birla offers its clients for Equity Intraday Trading?
Ans. Aditya Birla offers up to 15 times leverage to its clients for Equity Intraday Trading.
Q21. What is the transaction fee Aditya Birla Money impose on its customers for Equity Options Trading?
Ans. The transaction fee of 0.060% on the premium Aditya Birla Money impose on its customer For Equity Options Trading.
Q22. What is the transaction fee Aditya Birla Money impose on its customers for Currency Options Trading?
Ans. No transaction fee Aditya Birla Money impose on its customer For Currency Options Trading.
Q23. What is the transaction fee Aditya Birla Money impose on its customers for Commodity Trading?
Ans. The transaction fee of 0.0030% Aditya Birla Money imposes on its customer For Commodity Trading.
Q24. What is the transaction fee Aditya Birla Money impose on its customers for Equity Delivery Trading?
Ans. The transaction fee of 0.00325% Aditya Birla Money imposes on its customer For Equity Delivery Trading.
Q25. What is the transaction fee Aditya Birla Money impose on its customers for Equity Futures Trading?
Ans. The transaction fee of 0.0030% Aditya Birla Money imposes on its customer For Equity Futures Trading.
Q26. What is the transaction fee Aditya Birla Money impose on its customers for Currency Futures Trading?
Ans. No transaction fee Aditya Birla Money impose on its customer For Currency Futures Trading.
Q27. What is the transaction fee Aditya Birla Money impose on its customers for Equity Intraday Trading?
Ans. The transaction fee of 0.00325% on the premium Aditya Birla Money impose on its customer For Equity Intraday Trading.
Q28. What is the brokerage fee Aditya Birla Money impose on its customers for Equity Options Trading?
Ans. The brokerage fee of Rs.50/lot Aditya Birla Money impose on its customer For Equity Options Trading.
Q29. What is the brokerage fee Aditya Birla Money impose on its customers for Currency Options Trading?
Ans. The brokerage fee of Rs.20/lot Aditya Birla Money impose on its customer For Currency Options Trading.
Q30. What is the brokerage fee Aditya Birla Money impose on its customers for Commodity Trading?
Ans. The brokerage fee of 0.03% Aditya Birla Money imposes on its customer For Commodity Trading.
Q31. What is the Brokerage fee Aditya Birla Money impose on its customers for Equity Delivery Trading?
Ans. The brokerage fee of 0.3% Aditya Birla Money imposes on its customer For Equity Delivery Trading.
Q32. What is the brokerage fee Aditya Birla Money impose on its customers for Equity Futures Trading?
Ans. The brokerage fee of 0.03% Aditya Birla Money imposes on its customer For Equity Futures Trading.
Q33. What is the brokerage fee Aditya Birla Money impose on its customers for Currency Futures Trading?
Ans. The Brokerage fee of 0.03% Aditya Birla Money impose on its customer For Currency Futures Trading.
Q34. What is the brokerage fee Aditya Birla Money impose on its customers for Equity Intraday Trading?
Ans. The brokerage fee of 0.03% on the premium Aditya Birla Money impose on its customer For Equity Intraday Trading.
Q35. Does Aditya Birla Money offer its users with weekly Commodity reports?
Ans. Yes, Aditya Birla Money offer its users with weekly Commodity reports.
Q36. Does Aditya Birla Money offer its users with Special Commodity reports?
Ans. Yes, Aditya Birla Money offer its users with Special Commodity reports.
Q37. Does Aditya Birla Money offer its users with Technical Commodity reports?
Ans. Yes, Aditya Birla Money offer its users with Technical Commodity reports.
Q38. Does Aditya Birla Money offer its users with Special Currency reports?
Ans. Yes, Aditya Birla Money offer its users with special currency reports.
Q39. Does Aditya Birla Money offer its users with Daily currency reports?
Ans. Yes, Aditya Birla Money offer its users with daily currency reports.
Q40. Does Aditya Birla Money offer its users with portfolio management reports?
Ans. Yes, Aditya Birla Money offer its users with portfolio management reports.
Q41. Does Aditya Birla Money offer its users with IPO based reports?
Ans. Yes, Aditya Birla Money offer its users with IPO based reports.
Q42. Does Aditya Birla Money offer its users with trade events update?
Ans. Yes, Aditya Birla Money offer its users with trade event update.
Q43. Does Aditya Birla Money offer its users with Monthly Economic Trading Reports?
Ans. Yes, Aditya Birla Money offer its users with Monthly Economic Trading Reports.
Q44. Does Aditya Birla Money offer its users with Thematic Trade Reports?
Ans. Yes, Aditya Birla Money offer its users with Thematic Trade Reports.
Q45. Does Aditya Birla Money offer its users with Money Morning Reports?
Ans. Yes, Aditya Birla Money offers its users with Money Morning Reports.
Q46. Does Aditya Birla Money offer its users with Money Weekly Reports?
Ans. Yes, Aditya Birla Money offers its users with Money Weekly Reports.
Q47. Does Aditya Birla Money offer its users with Monthly Economic Trading Reports?
Ans. Yes, Aditya Birla Money offers its users with Monthly Economic Trading Reports.
Q48. Does Aditya Birla Money offer its users with Realtime result Updates?
Ans. Yes, Aditya Birla Money offers its users with Realtime result Updates.
Q49. Does Aditya Birla Money offer its users with Technical Research Reports?
Ans. Yes, Aditya Birla Money offers its users with Technical Research Reports.
Q50. Does Aditya Birla Money offer its users with Derivative Trading Reports?
Ans. Yes, Aditya Birla Money offers its users with Derivative Trading Reports.
